Apps tracked
Category leader
Klaviyo: Email Marketing & SMSTop region
Top Birthday Messages Shopify Apps Ranked Today
Top 10 birthday messages Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market share | Reviews |
|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 1– | 73.11%1.82 | 3,39588 |
 Brevo PushOwl: Email,Push,SMS | 2– | 14.25%0.58 | 2,31858 |
 TxtCart AI: SMS Marketing | 31 | 5.20%2.08 | 55423 |
 Omnisend Email Marketing & SMS | 41 | 4.39%4.34 | 3,20025 |
 YSMS ‑ SMS Marketing | 5– | 0.11%0.01 | 661 |
 Mailchimp Email SMS Marketing | 6– | 2.81%0.15 | 1,52762 |
 Yozo: Email,SMS, CX AI Agent | 7– | 0.06%0.04 | 199 |
 Sender Email Marketing & SMS | 81 | 0.01%0.01 | 181 |
 Grid & Pixel Email‑SMS‑Popups | 91 | 0.05%0.02 | 1925 |
 Endear AI‑Powered Clienteling | 101 | 0.00%0.00 | 202 |
Key Insights:
- Klaviyo: Email Marketing & SMS commands 73.1% market share, 58.9pp ahead of Brevo PushOwl: Email,Push,SMS — a concentrated birthday messages category.
- In the last 30 days, 3 apps climbed and 2 dropped in ranking among the top 10 tracked birthday messages apps.
- Klaviyo: Email Marketing & SMS added the most new reviews this month (+88) — strong adoption momentum.
Live Ranking and Market Share Trends for Birthday Messages Shopify Apps
Monthly ranking and market share trends for the top 5 birthday messages Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | #1– | #1– | #1– | #1– | #1– | #1– |
| Brevo PushOwl: Email,Push,SMS | #2– | #2– | #2– | #31 | #21 | #2– |
| TxtCart AI: SMS Marketing | #3– | #3– | #3– | #41 | #4– | #31 |
| Omnisend Email Marketing & SMS | — | — | — | #2– | #31 | #41 |
| YSMS ‑ SMS Marketing | #4– | #4– | #4– | #51 | #5– | #5– |
Key Insights:
- Klaviyo: Email Marketing & SMS's ranking held steady from #1 to #1 over the charted period.
- 0 of 5 top birthday messages apps improved their position; 2 declined — a stable market.
- Klaviyo: Email Marketing & SMS's market share is 73.1% — gaining +15.2pp since the start of the chart.
Birthday Messages Shopify Apps — Market Share by Country
Top 5 countries driving installs for birthday messages Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market share | Change |
|---|---|---|
 United States | 40.8% | 0.49 |
 United Kingdom | 7.8% | 0.06 |
 Australia | 7.2% | 0.49 |
 France | 4.7% | 0.22 |
 Canada | 4.2% | 0.31 |
Key Insights:
- United States accounts for 40.8% of birthday messages app installs — the single largest market.
- Top 3 markets (United States, United Kingdom, Australia) collectively cover 55.9% of all tracked birthday messages installs — highly concentrated demand.
Fastest to 1,000 Reviews — Birthday Messages Shopify Apps
Race-style view of how the top 5 birthday messages Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| Brevo PushOwl: Email,Push,SMS | 58 | 2,301 |
| Omnisend Email Marketing & SMS | 92 | 3,189 |
| Klaviyo: Email Marketing & SMS | 113 | 3,381 |
| TxtCart AI: SMS Marketing | Not yet reached | 544 |
| YSMS ‑ SMS Marketing | Not yet reached | 67 |
Key Insights:
- Brevo PushOwl: Email,Push,SMS reached 1,000 reviews fastest — in 58 months since launch.
- Omnisend Email Marketing & SMS crossed 1,000 reviews in 92 months — 34 months behind Brevo PushOwl: Email,Push,SMS.
- 2 of the top 5 birthday messages apps haven't yet crossed 1,000 reviews — TxtCart AI: SMS Marketing is closest at 544 cumulative.
Top Birthday Messages Shopify Apps Ranked by Position
Klaviyo: Email Marketing & SMS dominates birthday messages with 73.1% market share — a clear category leader Shopify merchants gravitate to first, 58.9pp ahead of Brevo PushOwl: Email,Push,SMS (14.2%). TxtCart AI: SMS Marketing sits at #3 with 5.2% share, rounding out the top tier. Together, the top 3 apps absorb 92.6% of all birthday messages installs — a highly concentrated landscape with limited room for new entrants. TxtCart AI: SMS Marketing is the standout mover this month, climbing 1 position — a momentum signal worth tracking.
Klaviyo: Email Marketing & SMS's 73.1% lead has held stably this month, with the top 3 apps capturing 92.6% of all birthday messages installs. Brevo PushOwl: Email,Push,SMS (14.2%) is the natural alternative when store fit or pricing rules out Klaviyo: Email Marketing & SMS.
Live Ranking and Market Share Trends Across Birthday Messages Shopify Apps
Klaviyo: Email Marketing & SMS held #1 steadily from May 2026 to Oct 2026 — an entrenched leader in birthday messages that challengers haven't displaced. Across the top 5 plotted birthday messages apps, 2 lost rank positions while only 0 improved — consolidation at the top. Klaviyo: Email Marketing & SMS's share expanded +15.2pp from 57.9% (May 2026) to 73.1% (Oct 2026) — a sustained widening of the gap against other birthday messages apps over this window.
Stable rankings across the top 5 plotted birthday messages apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.
Review Growth Velocity in Birthday Messages — Which Apps Grew Fastest
Brevo PushOwl: Email,Push,SMS reached 1,000 reviews in 58 months since launch — the fastest ramp among the top 5 birthday messages apps tracked here. Omnisend Email Marketing & SMS in 92 months, and Klaviyo: Email Marketing & SMS took 113 months to cross the same milestone, a 55-month spread between the fastest and slowest in the set.
2 apps on this chart haven't yet crossed 1,000 reviews: TxtCart AI: SMS Marketing at 544, YSMS ‑ SMS Marketing at 67 cumulative reviews. TxtCart AI: SMS Marketing is closest to the milestone — its current count puts it roughly 54% of the way to 1,000.
The 55-month gap between Brevo PushOwl: Email,Push,SMS's and Klaviyo: Email Marketing & SMS's time-to-1,000 highlights how unevenly product-market fit landed across this birthday messages set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.
Top 5 Apps in Birthday Messages
- Klaviyo: Email Marketing & SMS — Category leader for birthday messages with 73.1% market share and 4.7★.
- Brevo PushOwl: Email,Push,SMS — Ranks #2 for birthday messages with 14.2% market share and 4.8★.
- TxtCart AI: SMS Marketing — Climbed 1 position this month to rank #3 — 5.2% share, 4.9★.
- Omnisend Email Marketing & SMS — Currently ranked #4 with 4.4% market share and 4.7★.
- YSMS ‑ SMS Marketing — Ranks #5 for birthday messages with 0.1% market share and 4.7★.
Birthday Messages Shopify Apps — Frequently Asked Questions
1. What is the best birthday messages app on Shopify?
Klaviyo: Email Marketing & SMS is the leading birthday messages app on Shopify, holding 73.1% of category market share with 3,395 reviews — a clear default for most merchants.
2. Which birthday messages app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS holds the highest market share among birthday messages apps at 73.1% (+1.82pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
3. How many birthday messages apps are tracked on Shopify?
ShopDigest tracks 96 birthday messages apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
4. Which birthday messages app is growing the fastest on Shopify?
TxtCart AI: SMS Marketing has shown the strongest ranking momentum, climbing 1 position over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
5. Where are birthday messages apps most popular on Shopify?
United States has the highest concentration of birthday messages app installs at 40.8%, followed by United Kingdom at 7.8%. The Geography tab shows the full country-by-country breakdown.
6. How is market share calculated for birthday messages on Shopify keyword pages?
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
7. Which birthday messages app reached 1,000 reviews fastest on Shopify?
Brevo PushOwl: Email,Push,SMS hit 1,000 reviews in 58 months since launch — the fastest review ramp among tracked birthday messages Shopify apps. See the Review Champions chart above for the full race.
