Checkout Emails Shopify Apps – Market Share Breakdown
(Updated October 2026) See which checkout emails Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Checkout Emails Shopify Apps — Full Market Share Table
All tracked checkout emails Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 70.87% | 1.94 | Climbing |
| 2 |  Brevo PushOwl: Email,Push,SMS | 13.60% | 0.15 | Climbing |
| 3 |  Omnisend Email Marketing & SMS | 7.98% | 0.84 | Declining |
| 4 |  Pop Convert ‑ Pop Ups, Banners | 4.96% | 0.68 | Declining |
| 5 |  Mailchimp Email SMS Marketing | 1.14% | 0.12 | Declining |
| 6 |  Abandoned Cart Email Marketing | 0.47% | 0.26 | Climbing |
| 7 |  Wiz AI Email Marketing | 0.47% | 0.73 | Declining |
| 8 |  Digital Downloads ‑ Fileflare | 0.39% | 0.01 | Climbing |
| 9 |  Seguno Email Marketing | 0.05% | 0.00 | Declining |
| 10 |  Orderly Emails ‑ Templates App | 0.02% | 0.02 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Klaviyo: Email Marketing & SMS holds 70.9% share of checkout emails app installs — 57.3pp ahead of Brevo PushOwl: Email,Push,SMS (13.6%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Brevo PushOwl: Email,Push,SMS, Omnisend Email Marketing & SMS) account for 92.4% of all checkout emails install share — a concentrated market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+1.94pp) — the largest single gainer among the top checkout emails apps by share.
- Omnisend Email Marketing & SMS is losing share fastest (-0.84pp) — could indicate a churning user base or a stronger challenger gaining ground.
Checkout Emails Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 checkout emails Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 55.1% | 62.8%7.66 | 65.2%2.4 | 69.9%4.7 | 74.6%4.74 | 70.6%4.05 |
| Brevo PushOwl: Email,Push,SMS | 15.2% | 12.2%3.04 | 10.5%1.72 | 8.9%1.55 | 14.7%5.79 | 14.1%0.62 |
| Omnisend Email Marketing & SMS | 17.7% | 15.8%1.95 | 14.8%0.93 | 14.4%0.43 | 5.1%9.29 | 7.9%2.77 |
| Pop Convert ‑ Pop Ups, Banners | 5.6% | 2.5%3.09 | 5.9%3.39 | 2.3%3.65 | 1.3%0.94 | 4.9%3.55 |
| Mailchimp Email SMS Marketing | 3.0% | 4.0%0.95 | 1.0%3.02 | 1.3%0.3 | 1.3%0.02 | 1.1%0.13 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 55.1% → 70.6% over the charted period.
- Of the top 5 tracked checkout emails apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Checkout Emails Shopify Apps by Country
Per-country market share rankings for checkout emails Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | | ||
| 4 | |  | |||
| 5 | | | | | |
Key Insights:
- Klaviyo: Email Marketing & SMS leads checkout emails apps in 2 of 4 tracked markets (United States, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but 2 of 4 tracked markets crown a different leader — Pop Convert ‑ Pop Ups, Banners in India, Omnisend Email Marketing & SMS in China.
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Top 5 Apps in Checkout Emails
- Klaviyo: Email Marketing & SMS — Leads checkout emails apps with 70.6% install share, rated 4.7★ — gaining share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 14.1% of checkout emails app install share, rated 4.8★ — gaining share this month.
- Omnisend Email Marketing & SMS — Holds 7.9% of checkout emails app install share, rated 4.7★ — losing share this month.
- Pop Convert ‑ Pop Ups, Banners — Holds 4.9% of checkout emails app install share, rated 4.9★ — losing share this month.
- Abandoned Cart Email Marketing — Holds 0.5% of checkout emails app install share, rated 4.9★ — gaining share this month.
Checkout Emails Shopify Apps — Frequently Asked Questions
1. Which checkout emails app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS dominates the checkout emails category on Shopify with 70.9% of installs — 57.3pp ahead of Brevo PushOwl: Email,Push,SMS. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for checkout emails Shopify apps?
For checkout emails (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which checkout emails apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining checkout emails app market share fastest this month, up +1.94pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which checkout emails apps are losing market share on Shopify?
Omnisend Email Marketing & SMS has lost the most market share this month among checkout emails apps (-0.84pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most checkout emails Shopify app installs?
United States drives the largest share of checkout emails app installs at 38.4%, followed by United Kingdom at 8.3% and Australia at 6.4%. Use the country picker on the third card to compare market leaders by country.
6. How many checkout emails apps does ShopDigest track on Shopify?
ShopDigest tracks 96 checkout emails apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
