Custom Dashboards Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom dashboards Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Dashboards Shopify Apps — Full Market Share Table
All tracked custom dashboards Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 26.85% | 6.59 | Climbing |
| 2 |  Affiliate Marketing ReferrLy | 26.30% | 7.81 | Climbing |
| 3 |  Microsoft Clarity: AI Insights | 24.49% | 9.65 | Climbing |
| 4 |  MIDA Replay, Heatmap & Insight | 14.46% | 18.08 | Declining |
| 5 |  Propel Replay, Survey, Heatmap | 5.09% | 0.48 | Climbing |
| 6 |  BixGrow Affiliate Marketing | 1.20% | 5.65 | Declining |
| 7 |  Zigpoll Customer Surveys | 0.45% | 0.10 | Climbing |
| 8 |  Affilitrak Affiliate Marketing | 0.27% | 0.70 | Declining |
| 9 |  Smart Product Filter & Search | 0.19% | 0.12 | Declining |
| 10 |  Report Pundit: Custom Reports | 0.18% | 0.07 | Declining |
Showing 1-10 out of 24
Key Insights:
- UpPromote Affiliate Marketing holds 26.9% share of custom dashboards app installs — 0.6pp ahead of Affiliate Marketing ReferrLy (26.3%).
- Top 3 apps (UpPromote Affiliate Marketing, Affiliate Marketing ReferrLy, Microsoft Clarity: AI Insights) account for 77.6% of all custom dashboards install share — a competitive market.
- Microsoft Clarity: AI Insights is gaining share fastest this month (+9.65pp) — the largest single gainer among the top custom dashboards apps by share.
- MIDA Replay, Heatmap & Insight is losing share fastest (-18.08pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Dashboards Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom dashboards Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| UpPromote Affiliate Marketing | 70.8% | 68.8%2.01 | 68.0%0.77 | 16.4%51.57 | 19.5%3.11 | 26.6%7.06 |
| Affiliate Marketing ReferrLy | 10.2% | 11.2%0.94 | 7.8%3.39 | 12.8%5.02 | 33.5%20.68 | 26.4%7.08 |
| Microsoft Clarity: AI Insights | 5.2% | 8.3%3.07 | 6.2%2.11 | 15.9%9.69 | 15.2%0.67 | 24.7%9.5 |
| MIDA Replay, Heatmap & Insight | 2.3% | 2.3%0.05 | 2.4%0.07 | 33.6%31.23 | 17.9%15.67 | 14.4%3.53 |
| Propel Replay, Survey, Heatmap | 5.5% | 3.2%2.34 | 9.8%6.6 | 6.1%3.68 | 4.7%1.44 | 5.1%0.43 |
Key Insights:
- UpPromote Affiliate Marketing's share contracted from 70.8% → 26.6% over the charted period.
- Of the top 5 tracked custom dashboards apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Custom Dashboards Shopify Apps by Country
Per-country market share rankings for custom dashboards Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Microsoft Clarity: AI Insights leads custom dashboards apps in 2 of 4 tracked markets (India, China).
- UpPromote Affiliate Marketing leads worldwide, but 3 of 4 tracked markets crown a different leader — Microsoft Clarity: AI Insights in India, Microsoft Clarity: AI Insights in China, and others.
⚠️ Data issue or feedback?
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Top 5 Apps in Custom Dashboards
- Affiliate Marketing ReferrLy — Leads custom dashboards apps with 26.4% install share, rated 5.0★ — gaining share this month.
- MIDA Replay, Heatmap & Insight — Holds 14.4% of custom dashboards app install share, rated 4.9★ — losing share this month.
- UpPromote Affiliate Marketing — Holds 26.6% of custom dashboards app install share, rated 4.9★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 5.1% of custom dashboards app install share, rated 4.9★ — gaining share this month.
- Microsoft Clarity: AI Insights — Holds 24.7% of custom dashboards app install share, rated 4.6★ — gaining share this month.
Custom Dashboards Shopify Apps — Frequently Asked Questions
1. Which custom dashboards app has the highest market share on Shopify?
UpPromote Affiliate Marketing currently holds the highest market share for custom dashboards apps at 26.9%, but the category is competitive — Affiliate Marketing ReferrLy is close behind at 26.3%. The right choice depends on your specific store needs.
2. How is market share calculated for custom dashboards Shopify apps?
For custom dashboards (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom dashboards apps are gaining market share on Shopify?
Microsoft Clarity: AI Insights is gaining custom dashboards app market share fastest this month, up +9.65pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom dashboards apps are losing market share on Shopify?
MIDA Replay, Heatmap & Insight has lost the most market share this month among custom dashboards apps (-18.08pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom dashboards Shopify app installs?
United States drives the largest share of custom dashboards app installs at 36.5%, followed by United Kingdom at 8.3% and Germany at 5.5%. Use the country picker on the third card to compare market leaders by country.
6. How many custom dashboards apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom dashboards apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom dashboards app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom dashboards (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom dashboards, UpPromote Affiliate Marketing leads on share; see the rankings tab for who currently holds #1 position.
