Custom Email Shopify Apps — Country-Level Market Share
All countries ranked by current install share of custom email Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 38.32% | 2.57 |
| 2 |  United Kingdom | 8.02% | 0.06 |
| 3 |  India | 4.78% | 0.34 |
| 4 |  Hong Kong | 4.73% | 0.62 |
| 5 |  Canada | 4.70% | 0.09 |
| 6 |  Australia | 4.45% | 0.24 |
| 7 |  France | 3.92% | 0.43 |
| 8 |  Germany | 2.29% | 0.09 |
| 9 |  Spain | 2.17% | 0.29 |
| 10 |  Italy | 2.07% | 0.17 |
Showing 1-10 out of 118
Key Insights:
- United States drives 38.3% of custom email Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, India) cover 51.1% of all tracked custom email installs — highly concentrated demand.
- Hong Kong is the fastest-growing market this month (+0.6pp) — emerging demand worth watching.
- United States's share of custom email app reviews has slipped the most this month (-2.6pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Custom Email Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving custom email Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 36.6%36.65 | 34.9%1.75 | 42.5%7.63 | 33.6%8.91 | 38.0%4.34 | 38.3%0.37 |
| United Kingdom | 8.8%8.76 | 7.8%0.92 | 8.1%0.28 | 7.9%0.22 | 7.8%0.09 | 8.0%0.21 |
| India | 3.4%3.37 | 3.6%0.28 | 2.1%1.56 | 4.6%2.55 | 4.9%0.27 | 4.8%0.13 |
| Hong Kong | 2.4%2.36 | 2.8%0.39 | 2.3%0.47 | 4.1%1.81 | 4.7%0.64 | 4.7%0.01 |
| Canada | 5.4%5.39 | 5.5%0.11 | 4.8%0.75 | 4.3%0.43 | 4.8%0.50 | 4.7%0.12 |
Key Insights:
- Top 5 markets plotted: United States, United Kingdom, India, Hong Kong, Canada.
- Custom Email app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Custom Email Shopify App Installs
United States dominates demand for custom email Shopify apps with 38.3% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (8.0%) and India (4.8%) round out the top 3, together accounting for 51.1% of all custom email app installs. Hong Kong (4.7%) and Canada (4.7%) fill out the top 5, giving a combined view of where custom email app demand actually concentrates. Hong Kong is the fastest-growing market this month (+0.6pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, United States has lost the most share this month (-2.6pp).
With 38.3% of custom email app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (8.0%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Custom Email Shopify Apps Over Time
The top 5 plotted markets — United States, United Kingdom, India, Hong Kong, Canada — show which regions consistently drive custom email app demand over time.
Top 5 Apps in Custom Email
- Casa Loyalty Points & Rewards — Among the most-installed custom email apps worldwide with 41.8% install share, rated 5.0★.
- CWILL Popup Email Marketing — Among the most-installed custom email apps worldwide with 38.3% install share, rated 4.9★.
- Report Pundit: Custom Reports — Among the most-installed custom email apps worldwide with 12.2% install share, rated 5.0★.
- Gift Card Factory — Among the most-installed custom email apps worldwide with 0.4% install share, rated 5.0★.
- Blocky Fraud Filter IP Blocker — Among the most-installed custom email apps worldwide with 2.5% install share, rated 4.7★.
Custom Email Shopify Apps — Frequently Asked Questions
1. Which countries dominate custom email Shopify app installs?
United States dominates custom email Shopify app installs with 38.3% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are custom email Shopify apps most popular?
custom email apps are most popular in United States (38.3% share), United Kingdom (8.0%), and India (4.8%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for custom email Shopify apps?
Hong Kong is the fastest-growing market for custom email apps this month, gaining +0.6pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for custom email Shopify apps?
United States has shed the most share this month (-2.6pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for custom email on Shopify?
For custom email (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for custom email Shopify apps changed recently?
United States has held its lead consistently across the charted period — share has stayed near 38.3%. Use the trend chart to see week-over-week movement and the table to compare specific dates.
