Custom Email Shopify Apps — Full Market Share Table
All tracked custom email Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Casa Loyalty Points & Rewards | 41.78% | 1.99 | Declining |
| 2 |  CWILL Popup Email Marketing | 38.33% | 9.12 | Climbing |
| 3 |  Report Pundit: Custom Reports | 12.23% | 4.61 | Climbing |
| 4 |  Hulk Contact Form Builder | 4.28% | 4.57 | Declining |
| 5 |  Blocky Fraud Filter IP Blocker | 2.48% | 7.65 | Declining |
| 6 |  Gift Card Factory | 0.43% | 0.35 | Climbing |
| 7 |  Gift Card Hero • All‑in‑one | 0.14% | 0.12 | Climbing |
| 8 |  Country Blocker Fraud Securify | 0.08% | 0.03 | Climbing |
| 9 |  Wishlist Guru: Favorites List | 0.05% | 0.05 | Climbing |
| 10 |  Giftnote: Gift Message & Cards | 0.05% | 0.02 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Casa Loyalty Points & Rewards holds 41.8% share of custom email app installs — 3.4pp ahead of CWILL Popup Email Marketing (38.3%).
- Top 3 apps (Casa Loyalty Points & Rewards, CWILL Popup Email Marketing, Report Pundit: Custom Reports) account for 92.3% of all custom email install share — a concentrated market.
- CWILL Popup Email Marketing is gaining share fastest this month (+9.12pp) — the largest single gainer among the top custom email apps by share.
- Blocky Fraud Filter IP Blocker is losing share fastest (-7.65pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Email Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom email Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Casa Loyalty Points & Rewards | 3.6% | 4.0%0.39 | 7.1%3.11 | 17.0%9.92 | 39.5%22.53 | 41.8%2.25 |
| CWILL Popup Email Marketing | 52.4% | 54.3%1.94 | 26.5%27.80 | 64.5%38.03 | 39.6%24.92 | 38.3%1.28 |
| Report Pundit: Custom Reports | — | — | — | 9.5% | 6.7%2.87 | 12.2%5.57 |
| Hulk Contact Form Builder | 9.9% | 18.3%8.37 | 6.1%12.17 | 6.2%0.07 | 8.0%1.85 | 4.3%3.74 |
| Blocky Fraud Filter IP Blocker | 1.2% | 1.4%0.18 | 1.3%0.08 | 2.4%1.14 | 5.7%3.30 | 2.5%3.23 |
Key Insights:
- Casa Loyalty Points & Rewards's share expanded from 3.6% → 41.8% over the charted period.
- Of the top 5 tracked custom email apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Custom Email Shopify Apps by Country
Per-country market share rankings for custom email Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Casa Loyalty Points & Rewards | Casa Loyalty Points & Rewards | Casa Loyalty Points & Rewards | CWILL Popup Email Marketing | CWILL Popup Email Marketing |
| 2 | CWILL Popup Email Marketing | CWILL Popup Email Marketing | CWILL Popup Email Marketing | Casa Loyalty Points & Rewards | Casa Loyalty Points & Rewards |
| 3 | Report Pundit: Custom Reports | Report Pundit: Custom Reports | Report Pundit: Custom Reports | Hulk Contact Form Builder | Report Pundit: Custom Reports |
| 4 | Hulk Contact Form Builder | Blocky Fraud Filter IP Blocker | Hulk Contact Form Builder | Blocky Fraud Filter IP Blocker | Blocky Fraud Filter IP Blocker |
| 5 | Blocky Fraud Filter IP Blocker | Hulk Contact Form Builder | Blocky Fraud Filter IP Blocker | Country Blocker Fraud Securify | Hulk Contact Form Builder |
Key Insights:
- Casa Loyalty Points & Rewards leads custom email apps in 2 of 4 tracked markets (United States, India).
- Casa Loyalty Points & Rewards leads worldwide, but 2 of 4 tracked markets crown a different leader — CWILL Popup Email Marketing in China, CWILL Popup Email Marketing in United Kingdom.
Top 5 Apps in Custom Email
- Casa Loyalty Points & Rewards — Leads custom email apps with 41.8% install share, rated 5.0★ — losing share this month.
- CWILL Popup Email Marketing — Holds 38.3% of custom email app install share, rated 4.9★ — gaining share this month.
- Report Pundit: Custom Reports — Holds 12.2% of custom email app install share, rated 5.0★ — gaining share this month.
- Gift Card Factory — Holds 0.4% of custom email app install share, rated 5.0★ — gaining share this month.
- Blocky Fraud Filter IP Blocker — Holds 2.5% of custom email app install share, rated 4.7★ — losing share this month.
Custom Email Shopify Apps — Frequently Asked Questions
1. Which custom email app has the highest market share on Shopify?
Casa Loyalty Points & Rewards dominates the custom email category on Shopify with 41.8% of installs — 3.4pp ahead of CWILL Popup Email Marketing. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom email Shopify apps?
For custom email (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom email apps are gaining market share on Shopify?
CWILL Popup Email Marketing is gaining custom email app market share fastest this month, up +9.12pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom email apps are losing market share on Shopify?
Blocky Fraud Filter IP Blocker has lost the most market share this month among custom email apps (-7.65pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom email Shopify app installs?
United States drives the largest share of custom email app installs at 38.3%, followed by United Kingdom at 8.0% and India at 4.8%. Use the country picker on the third card to compare market leaders by country.
6. How many custom email apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom email apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
