Custom Workflows Shopify Apps — Full Market Share Table
All tracked custom workflows Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Shopify Flow | 98.51% | 0.41 | Declining |
| 2 |  SMART Functions Creator | 0.69% | 0.54 | Climbing |
| 3 |  Upatra: Bulk Fulfill CSV | 0.44% | 0.22 | Climbing |
| 4 |  Disputifier: Smart Chargebacks | 0.21% | 0.20 | Climbing |
| 5 |  WorkflowMail Emails | 0.06% | 0.12 | Declining |
| 6 |  SmartBot: Leading AI Chatbot | 0.03% | 0.42 | Declining |
| 7 |  SupaEasy: AI Functions creator | 0.02% | 0.00 | Declining |
| 8 |  Chargeflow Prevent Chargebacks | 0.01% | 0.00 | Declining |
| 9 |  Workflow Trigger Extensions | 0.01% | 0.00 | Climbing |
| 10 |  Order Editing.app & Upsell | 0.00% | 0.00 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Shopify Flow holds 98.5% share of custom workflows app installs — 97.8pp ahead of SMART Functions Creator (0.7%).
- Top 3 apps (Shopify Flow, SMART Functions Creator, Upatra: Bulk Fulfill CSV) account for 99.6% of all custom workflows install share — a concentrated market.
- SMART Functions Creator is gaining share fastest this month (+0.54pp) — the largest single gainer among the top custom workflows apps by share.
- SmartBot: Leading AI Chatbot is losing share fastest (-0.42pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Workflows Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom workflows Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Shopify Flow | 99.0% | 99.0%0.04 | 98.5%0.43 | 98.7%0.18 | 99.0%0.26 | 98.5%0.45 |
| SMART Functions Creator | 0.2% | 0.2%0.01 | 0.3%0.16 | 0.1%0.27 | 0.2%0.13 | 0.7%0.48 |
| Upatra: Bulk Fulfill CSV | 0.0% | 0.0%0.02 | 0.1%0.10 | 0.3%0.20 | 0.4%0.08 | 0.4%0.03 |
| Disputifier: Smart Chargebacks | — | 0.0% | 0.0%– | 0.0%– | 0.0%0.02 | 0.2%0.19 |
| WorkflowMail Emails | 0.2% | 0.2%0.01 | 0.1%0.14 | 0.1%– | 0.2%0.11 | 0.1%0.10 |
Key Insights:
- Shopify Flow's share held steady from 99.0% → 98.5% over the charted period.
- Of the top 5 tracked custom workflows apps, 3 grew share and 2 lost share — share is stable across the top tier.
Top Custom Workflows Shopify Apps by Country
Per-country market share rankings for custom workflows Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Shopify Flow | Shopify Flow | Shopify Flow | Shopify Flow | Shopify Flow |
| 2 | SMART Functions Creator | SMART Functions Creator | SMART Functions Creator | SMART Functions Creator | SMART Functions Creator |
| 3 | Upatra: Bulk Fulfill CSV | Upatra: Bulk Fulfill CSV | Upatra: Bulk Fulfill CSV | Upatra: Bulk Fulfill CSV | Upatra: Bulk Fulfill CSV |
| 4 | Disputifier: Smart Chargebacks | Disputifier: Smart Chargebacks | SmartBot: Leading AI Chatbot | WorkflowMail Emails | Disputifier: Smart Chargebacks |
| 5 | WorkflowMail Emails | WorkflowMail Emails | Order Editing.app & Upsell | Disputifier: Smart Chargebacks | WorkflowMail Emails |
Key Insights:
- Shopify Flow leads custom workflows apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Custom Workflows
- Shopify Flow — Leads custom workflows apps with 98.5% install share, rated 4.7★ — losing share this month.
- SMART Functions Creator — Holds 0.7% of custom workflows app install share, rated 5.0★ — gaining share this month.
- Upatra: Bulk Fulfill CSV — Holds 0.4% of custom workflows app install share, rated 4.7★ — gaining share this month.
- WorkflowMail Emails — Holds 0.1% of custom workflows app install share, rated 5.0★ — losing share this month.
- Disputifier: Smart Chargebacks — Holds 0.2% of custom workflows app install share, rated 4.7★ — gaining share this month.
Custom Workflows Shopify Apps — Frequently Asked Questions
1. Which custom workflows app has the highest market share on Shopify?
Shopify Flow dominates the custom workflows category on Shopify with 98.5% of installs — 97.8pp ahead of SMART Functions Creator. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom workflows Shopify apps?
For custom workflows (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom workflows apps are gaining market share on Shopify?
SMART Functions Creator is gaining custom workflows app market share fastest this month, up +0.54pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom workflows apps are losing market share on Shopify?
SmartBot: Leading AI Chatbot has lost the most market share this month among custom workflows apps (-0.42pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom workflows Shopify app installs?
United States drives the largest share of custom workflows app installs at 40.5%, followed by United Kingdom at 6.9% and Australia at 5.0%. Use the country picker on the third card to compare market leaders by country.
6. How many custom workflows apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom workflows apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
