Email Capture Shopify Apps — Full Market Share Table
All tracked email capture Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 50.38% | 2.30 | Climbing |
| 2 |  Shopify Forms | 17.81% | 0.62 | Declining |
| 3 |  Attrac Popup, Announcement Bar | 14.70% | 0.53 | Declining |
| 4 |  Preorder Now Presale Timesact | 5.87% | 1.39 | Climbing |
| 5 |  Pop Convert ‑ Pop Ups, Banners | 4.14% | 2.06 | Declining |
| 6 |  CWILL Popup Email Marketing | 3.40% | 0.71 | Declining |
| 7 |  BFCM PopUp & Pop Up Discount | 1.90% | 0.08 | Climbing |
| 8 |  Brevo PushOwl: Email,Push,SMS | 0.65% | 0.04 | Climbing |
| 9 |  Mailchimp Email SMS Marketing | 0.36% | 0.01 | Declining |
| 10 |  Omnisend Email Marketing & SMS | 0.35% | 0.15 | Climbing |
Showing 1-10 out of 26
Key Insights:
- Klaviyo: Email Marketing & SMS holds 50.4% share of email capture app installs — 32.6pp ahead of Shopify Forms (17.8%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Shopify Forms, Attrac Popup, Announcement Bar) account for 82.9% of all email capture install share — a fragmented market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+2.30pp) — the largest single gainer among the top email capture apps by share.
- Pop Convert ‑ Pop Ups, Banners is losing share fastest (-2.06pp) — could indicate a churning user base or a stronger challenger gaining ground.
Email Capture Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 email capture Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 17.8%15.01 | 25.0%7.20 | 50.6%25.66 | 43.8%6.89 | 48.5%4.74 | 50.4%1.88 |
| Shopify Forms | 3.1%3.04 | 5.5%2.40 | 2.8%2.71 | 18.2%15.39 | 18.4%0.20 | 17.8%0.62 |
| Attrac Popup, Announcement Bar | 13.8%10.75 | 7.1%6.75 | 12.1%5.00 | 15.4%3.36 | 15.3%0.09 | 14.7%0.65 |
| Preorder Now Presale Timesact | 1.0%6.31 | 1.6%0.57 | 1.6%0.04 | 2.2%0.60 | 6.1%3.95 | 5.9%0.27 |
| Pop Convert ‑ Pop Ups, Banners | 6.6%4.92 | 5.5%1.10 | 4.6%0.90 | 5.2%0.59 | 4.8%0.44 | 4.1%0.62 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 5.0% → 50.4% over the charted period.
- Of the top 5 tracked email capture apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Email Capture Shopify Apps by Country
Per-country market share rankings for email capture Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Klaviyo: Email Marketing & SMS | Klaviyo: Email Marketing & SMS | Shopify Forms | CWILL Popup Email Marketing | Klaviyo: Email Marketing & SMS |
| 2 | Shopify Forms | Shopify Forms | Attrac Popup, Announcement Bar | Klaviyo: Email Marketing & SMS | Shopify Forms |
| 3 | Attrac Popup, Announcement Bar | Attrac Popup, Announcement Bar | Pop Convert ‑ Pop Ups, Banners | Attrac Popup, Announcement Bar | Attrac Popup, Announcement Bar |
| 4 | Preorder Now Presale Timesact | Preorder Now Presale Timesact | CWILL Popup Email Marketing | BFCM PopUp & Pop Up Discount | Preorder Now Presale Timesact |
| 5 | Pop Convert ‑ Pop Ups, Banners | Pop Convert ‑ Pop Ups, Banners | BFCM PopUp & Pop Up Discount | Pop Convert ‑ Pop Ups, Banners | Pop Convert ‑ Pop Ups, Banners |
Key Insights:
- Klaviyo: Email Marketing & SMS leads email capture apps in 2 of 4 tracked markets (United States, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but 2 of 4 tracked markets crown a different leader — Shopify Forms in India, CWILL Popup Email Marketing in China.
Top 5 Apps in Email Capture
- Shopify Forms — Leads email capture apps with 17.8% install share, rated 4.5★ — losing share this month.
- Klaviyo: Email Marketing & SMS — Holds 50.4% of email capture app install share, rated 4.7★ — gaining share this month.
- Attrac Popup, Announcement Bar — Holds 14.7% of email capture app install share, rated 5.0★ — losing share this month.
- Preorder Now Presale Timesact — Holds 5.9% of email capture app install share, rated 5.0★ — gaining share this month.
- Pop Convert ‑ Pop Ups, Banners — Holds 4.1% of email capture app install share, rated 4.9★ — losing share this month.
Email Capture Shopify Apps — Frequently Asked Questions
1. Which email capture app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS ranks #1 by share among email capture apps at 50.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for email capture Shopify apps?
For email capture (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which email capture apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining email capture app market share fastest this month, up +2.30pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which email capture apps are losing market share on Shopify?
Pop Convert ‑ Pop Ups, Banners has lost the most market share this month among email capture apps (-2.06pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most email capture Shopify app installs?
United States drives the largest share of email capture app installs at 37.6%, followed by United Kingdom at 7.5% and Australia at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many email capture apps does ShopDigest track on Shopify?
ShopDigest tracks 96 email capture apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share email capture app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under email capture (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For email capture, Klaviyo: Email Marketing & SMS leads on share; see the rankings tab for who currently holds #1 position.
