Klaviyo Shopify Apps – Market Share Breakdown

(Updated November 2026) See which klaviyo Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.

Klaviyo: Email Marketing & SMS currently leads on 58.2% market share, followed by Preorder, Back In Stock ‑ STOQ at 24.7%. A concentrated field — one app holds most of the tracked installs.

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Klaviyo Shopify Apps — Full Market Share Table

All tracked klaviyo Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.

Date Range
Countries
Order By
Market Share is as ofToday.Change is betweenOct 16andToday
#AppMarket ShareChangeStatus
1Klaviyo: Email Marketing & SMS58.18%1.98Declining
2Preorder, Back In Stock ‑ STOQ24.73%1.46Climbing
3CWILL Popup Email Marketing5.86%0.25Declining
4Smile: Loyalty Program Rewards5.76%0.37Climbing
5Powerful Contact Form Builder3.16%0.62Climbing
6Klaviyo: Product Reviews1.70%0.11Climbing
7Essent Loyalty Program Rewards0.14%0.09Climbing
8Easy Appointment Booking App0.13%0.06Climbing
9Moon Bundles CartDrawer Upsell0.12%0.12Declining
10Grid & Pixel Email‑SMS‑Popups0.07%0.03Climbing

Showing 1-10 out of 25

Key Insights:

  • Klaviyo: Email Marketing & SMS holds 58.2% share of klaviyo app installs — 33.4pp ahead of Preorder, Back In Stock ‑ STOQ (24.7%).
  • Top 3 apps (Klaviyo: Email Marketing & SMS, Preorder, Back In Stock ‑ STOQ, CWILL Popup Email Marketing) account for 88.8% of all klaviyo install share — a concentrated market.
  • Preorder, Back In Stock ‑ STOQ is gaining share fastest this month (+1.46pp) — the largest single gainer among the top klaviyo apps by share.
  • Klaviyo: Email Marketing & SMS is losing share fastest (-1.98pp) — could indicate a churning user base or a stronger challenger gaining ground.
See more insights

Klaviyo Shopify Apps — Market Share Over Time

Monthly market share trajectory for the top 5 klaviyo Shopify apps over the past year — see who's gaining or losing install share month by month.

Date Range
From
To
Countries
App Selector
Time Granularity
Charts Data
Monthly market share % for the top 5 klaviyo Shopify apps over the latest 6 months.
AppJun 2026Jul 2026Aug 2026Sep 2026Oct 2026Nov 2026
Klaviyo: Email Marketing & SMSKlaviyo: Email Marketing & SMS56.5%7.7268.2%11.6958.9%9.2458.5%0.4660.7%2.2958.2%2.56
Preorder, Back In Stock ‑ STOQPreorder, Back In Stock ‑ STOQ7.1%0.885.0%2.1311.2%6.2023.9%12.7623.3%0.7024.7%1.48
CWILL Popup Email MarketingCWILL Popup Email Marketing22.7%6.1012.4%10.3515.3%2.997.1%8.285.6%1.435.9%0.22
Smile: Loyalty Program RewardsSmile: Loyalty Program Rewards5.7%0.506.8%1.077.7%0.865.6%2.035.3%0.315.8%0.45
Powerful Contact Form BuilderPowerful Contact Form Builder0.4%0.030.8%0.371.6%0.782.4%0.842.8%0.403.2%0.34

Key Insights:

  • Klaviyo: Email Marketing & SMS's share held steady from 58.0% → 58.2% over the charted period.
  • Of the top 5 tracked klaviyo apps, 5 grew share and 0 lost share — share is stable across the top tier.
See more insights

Top Klaviyo Shopify Apps by Country

Per-country market share rankings for klaviyo Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.

Key Insights:

  • Klaviyo: Email Marketing & SMS leads klaviyo apps in 2 of 4 tracked markets (United States, United Kingdom).
  • Klaviyo: Email Marketing & SMS leads worldwide, but 2 of 4 tracked markets crown a different leader — CWILL Popup Email Marketing in India, CWILL Popup Email Marketing in China.
See more insights
Data issue or feedback? Reach out to us at [email protected].

Market Share Distribution Across Klaviyo Shopify Apps

Klaviyo: Email Marketing & SMS dominates klaviyo app installs with 58.2% of all share — more than 2.4× the share of #2 Preorder, Back In Stock ‑ STOQ at 24.7%. CWILL Popup Email Marketing rounds out the top 3 at 5.9%. Combined, the top 3 apps cover 88.8% of all klaviyo app share — a tight oligopoly. Notable mover: Preorder, Back In Stock ‑ STOQ is gaining share fastest this month (+1.46pp). Klaviyo: Email Marketing & SMS has lost the most share this month (-1.98pp) — the largest single decliner among the top klaviyo apps.

Klaviyo: Email Marketing & SMS's 58.2% share comes from real install volume across many klaviyo store types — at 2.4× the share of Preorder, Back In Stock ‑ STOQ, the gap is wide enough that lower-ranked alternatives only make sense for narrow niches the leader doesn't prioritize.

Klaviyo Shopify Apps — Market Share Trend Analysis

Klaviyo: Email Marketing & SMS's share held near 58.2% from Nov 2025 to Nov 2026 — a stable leadership position in klaviyo apps with little movement in either direction. Across the top 5 plotted klaviyo apps, 5 grew share and 0 lost share — net upward movement at the top of the category.

Steady share across the top 5 klaviyo apps means the category's leadership order is mature — challengers gaining meaningful share usually do so by entering with differentiated pricing or feature scope, not by directly attacking Klaviyo: Email Marketing & SMS's adoption base.

Country-Level Leadership for Klaviyo Shopify Apps

Klaviyo: Email Marketing & SMS leads in 2 markets — United States, United Kingdom. CWILL Popup Email Marketing leads in 2 markets — India, China.

Globally, Klaviyo: Email Marketing & SMS leads klaviyo app installs. 2 of 4 tracked markets crown a different leader: CWILL Popup Email Marketing in India, CWILL Popup Email Marketing in China — regional preferences override the global leader's reach in these markets.

Top 5 Apps in Klaviyo

  1. Klaviyo: Email Marketing & SMS — Leads klaviyo apps with 58.2% install share, rated 4.7★ — losing share this month.
  2. Klaviyo: Product Reviews — Holds 1.7% of klaviyo app install share, rated 4.8★ — gaining share this month.
  3. Preorder, Back In Stock ‑ STOQ — Holds 24.7% of klaviyo app install share, rated 5.0★ — gaining share this month.
  4. CWILL Popup Email Marketing — Holds 5.9% of klaviyo app install share, rated 4.9★ — losing share this month.
  5. Smile: Loyalty Program Rewards — Holds 5.8% of klaviyo app install share, rated 4.9★ — gaining share this month.

Klaviyo Shopify Apps — Frequently Asked Questions

1. Which klaviyo app has the highest market share on Shopify?

Klaviyo: Email Marketing & SMS dominates the klaviyo category on Shopify with 58.2% of installs — 33.4pp ahead of Preorder, Back In Stock ‑ STOQ. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.

2. How is market share calculated for klaviyo Shopify apps?

For klaviyo (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.

3. Which klaviyo apps are gaining market share on Shopify?

Preorder, Back In Stock ‑ STOQ is gaining klaviyo app market share fastest this month, up +1.46pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.

4. Which klaviyo apps are losing market share on Shopify?

Klaviyo: Email Marketing & SMS has lost the most market share this month among klaviyo apps (-1.98pp). Sort the table by Change (Low to High) to see the full list of decliners.

5. Which countries drive the most klaviyo Shopify app installs?

United States drives the largest share of klaviyo app installs at 41.2%, followed by Australia at 8.8% and United Kingdom at 8.5%. Use the country picker on the third card to compare market leaders by country.

6. How many klaviyo apps does ShopDigest track on Shopify?

ShopDigest tracks 96 klaviyo apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.

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