Opt-In Pop-Ups Shopify Apps – Market Share Breakdown
(Updated October 2026) See which opt-in pop-ups Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Opt-In Pop-Ups Shopify Apps — Full Market Share Table
All tracked opt-in pop-ups Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TxtCart AI: SMS Marketing | 69.68% | 27.77 | Climbing |
| 2 |  Wiz AI Email Marketing | 10.38% | 24.61 | Declining |
| 3 |  Abandoned Cart Email Marketing | 9.08% | 4.74 | Climbing |
| 4 |  Zoko WhatsApp Marketing & Chat | 4.96% | 9.07 | Declining |
| 5 |  Reco: WhatsApp Chat, Cart & AI | 3.78% | 3.78 | Climbing |
| 6 |  DC: WhatsApp Marketing + API | 0.50% | 0.84 | Declining |
| 7 |  B: WhatsApp, Voice, SMS & Chat | 0.45% | 0.26 | Declining |
| 8 |  Poptin Exit Popup Email Pop Up | 0.41% | 0.06 | Climbing |
| 9 |  Spur: AI Chat & Helpdesk | 0.34% | 0.90 | Declining |
| 10 |  Convertway: WhatsApp, SMS, RCS | 0.17% | 0.05 | Climbing |
Showing 1-10 out of 26
Key Insights:
- TxtCart AI: SMS Marketing holds 69.7% share of opt-in pop-ups app installs — 59.3pp ahead of Wiz AI Email Marketing (10.4%).
- Top 3 apps (TxtCart AI: SMS Marketing, Wiz AI Email Marketing, Abandoned Cart Email Marketing) account for 89.1% of all opt-in pop-ups install share — a fragmented market.
- TxtCart AI: SMS Marketing is gaining share fastest this month (+27.77pp) — the largest single gainer among the top opt-in pop-ups apps by share.
- Wiz AI Email Marketing is losing share fastest (-24.61pp) — could indicate a churning user base or a stronger challenger gaining ground.
Opt-In Pop-Ups Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 opt-in pop-ups Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| TxtCart AI: SMS Marketing | 31.0% | 53.0%22.01 | 46.1%6.92 | 41.4%4.66 | 32.2%9.19 | 69.8%37.56 |
| Wiz AI Email Marketing | 35.2% | 18.3%16.9 | 39.7%21.41 | 35.9%3.86 | 26.1%9.73 | 10.2%15.94 |
| Abandoned Cart Email Marketing | 23.4% | 19.0%4.42 | 4.9%14.09 | 4.3%0.57 | 17.5%13.16 | 9.0%8.47 |
| Zoko WhatsApp Marketing & Chat | — | — | — | 13.8% | 19.6%5.73 | 5.0%14.57 |
| Reco: WhatsApp Chat, Cart & AI | — | — | — | — | 0.9% | 3.9%3.01 |
Key Insights:
- TxtCart AI: SMS Marketing's share expanded from 31.0% → 69.8% over the charted period.
- Of the top 5 tracked opt-in pop-ups apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Opt-In Pop-Ups Shopify Apps by Country
Per-country market share rankings for opt-in pop-ups Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | |  | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- TxtCart AI: SMS Marketing leads opt-in pop-ups apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- TxtCart AI: SMS Marketing leads worldwide, but India bucks the trend — Zoko WhatsApp Marketing & Chat leads there.
⚠️ Data issue or feedback?
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Top 5 Apps in Opt-In Pop-Ups
- Dondy: WhatsApp Marketing+Chat — Leads opt-in pop-ups apps with 0 install share, rated 4.9★.
- TxtCart AI: SMS Marketing — Holds 69.8% of opt-in pop-ups app install share, rated 4.9★ — gaining share this month.
- Abandoned Cart Email Marketing — Holds 9.0% of opt-in pop-ups app install share, rated 4.9★ — gaining share this month.
- Wiz AI Email Marketing — Holds 10.2% of opt-in pop-ups app install share, rated 5.0★ — losing share this month.
- Reco: WhatsApp Chat, Cart & AI — Holds 3.9% of opt-in pop-ups app install share, rated 5.0★ — gaining share this month.
Opt-In Pop-Ups Shopify Apps — Frequently Asked Questions
1. Which opt-in pop-ups app has the highest market share on Shopify?
TxtCart AI: SMS Marketing ranks #1 by share among opt-in pop-ups apps at 69.7%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for opt-in pop-ups Shopify apps?
For opt-in pop-ups (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which opt-in pop-ups apps are gaining market share on Shopify?
TxtCart AI: SMS Marketing is gaining opt-in pop-ups app market share fastest this month, up +27.77pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which opt-in pop-ups apps are losing market share on Shopify?
Wiz AI Email Marketing has lost the most market share this month among opt-in pop-ups apps (-24.61pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most opt-in pop-ups Shopify app installs?
United States drives the largest share of opt-in pop-ups app installs at 59.2%, followed by Australia at 5.1% and United Kingdom at 5.0%. Use the country picker on the third card to compare market leaders by country.
6. How many opt-in pop-ups apps does ShopDigest track on Shopify?
ShopDigest tracks 96 opt-in pop-ups apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share opt-in pop-ups app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under opt-in pop-ups (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For opt-in pop-ups, TxtCart AI: SMS Marketing leads on share; see the rankings tab for who currently holds #1 position.
