Apps tracked
Category leader
Pay What You WantTop region
Top Pay What You Want Shopify Apps Ranked Today
Top 10 pay what you want Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market share | Reviews |
|---|---|---|---|
| Pay What You Want | 1– | 57.21%4.49 | 54– |
 Magical Make an Offer | 2– | 23.60%10.03 | 1702 |
 Paylet: Pay What You Want | 3– | 5.01%0.69 | 1– |
 Pluginos Pay What You Want | 4– | 0.00%– | 0– |
 Offer Your Price ‑ Make Offers | 5– | 4.29%0.59 | 7– |
 PriceMate – Make An Offer | 6– | 6.44%2.82 | 35– |
 Offero Make Offer & Best Offer | 73 | 0.00%– | 0– |
 Mega Better Price | 81 | 0.86%0.38 | 11– |
 Price Negotiator ‑ Make Offer | 9– | 0.00%– | 1– |
 Addify ‑ Name Your Price | 102 | 0.18%0.19 | 6– |
Key Insights:
- Pay What You Want commands 57.2% market share, 33.6pp ahead of Magical Make an Offer — a concentrated pay what you want category.
- In the last 30 days, 1 app climbed and 2 dropped in ranking among the top 10 tracked pay what you want apps.
- Magical Make an Offer added the most new reviews this month (+2) — strong adoption momentum.
Live Ranking and Market Share Trends for Pay What You Want Shopify Apps
Monthly ranking and market share trends for the top 5 pay what you want Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Pay What You Want | #1– | #1– | #1– | #1– | #1– | #1– |
| Magical Make an Offer | #2– | #2– | #2– | #2– | #2– | #2– |
| Paylet: Pay What You Want | #43 | #62 | #42 | #31 | #3– | #3– |
| Pluginos Pay What You Want | — | — | — | #4– | #4– | #4– |
| Offer Your Price ‑ Make Offers | #52 | #41 | #51 | #5– | #5– | #5– |
Key Insights:
- Pay What You Want's ranking held steady from #1 to #1 over the charted period.
- 1 of 5 top pay what you want apps improved their position; 1 declined — a stable market.
- Pay What You Want's market share is 57.2% — gaining +27.4pp since the start of the chart.
Pay What You Want Shopify Apps — Market Share by Country
Top 5 countries driving installs for pay what you want Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market share | Change |
|---|---|---|
 United States | 61.5% | 5.59 |
 Australia | 17.2% | 1.78 |
 United Kingdom | 8.3% | 0.80 |
 Netherlands | 7.9% | 7.37 |
 France | 2.1% | 0.05 |
Key Insights:
- United States accounts for 61.5% of pay what you want app installs — the single largest market.
- Top 3 markets (United States, Australia, United Kingdom) collectively cover 87.0% of all tracked pay what you want installs — highly concentrated demand.
- Netherlands is the fastest-growing market this month (+7.4pp) — emerging demand worth watching.
Fastest to 1,000 Reviews — Pay What You Want Shopify Apps
Race-style view of how the top 4 pay what you want Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| Magical Make an Offer | Not yet reached | 170 |
| Pay What You Want | Not yet reached | 54 |
| Offer Your Price ‑ Make Offers | Not yet reached | 7 |
| Paylet: Pay What You Want | Not yet reached | 1 |
Key Insights:
- 4 of the top 4 pay what you want apps haven't yet crossed 1,000 reviews — Magical Make an Offer is closest at 170 cumulative.
Top Pay What You Want Shopify Apps Ranked by Position
Pay What You Want dominates pay what you want with 57.2% market share — a clear category leader Shopify merchants gravitate to first, 33.6pp ahead of Magical Make an Offer (23.6%). Paylet: Pay What You Want sits at #3 with 5.0% share, rounding out the top tier. Together, the top 3 apps absorb 85.8% of all pay what you want installs — a highly concentrated landscape with limited room for new entrants. Offero Make Offer & Best Offer is the standout mover this month, climbing 3 positions — a momentum signal worth tracking.
Pay What You Want's 57.2% lead has held stably this month, with the top 3 apps capturing 85.8% of all pay what you want installs. Magical Make an Offer (23.6%) is the natural alternative when store fit or pricing rules out Pay What You Want.
Live Ranking and Market Share Trends Across Pay What You Want Shopify Apps
Pay What You Want held #1 steadily from Oct 2025 to Oct 2026 — an entrenched leader in pay what you want that challengers haven't displaced. Among the top 5 plotted pay what you want apps, 1 improved and 1 declined — rankings reshuffled without a single category-wide direction. Pay What You Want's share expanded +27.4pp from 29.8% (Oct 2025) to 57.2% (Oct 2026) — a sustained widening of the gap against other pay what you want apps over this window.
Stable rankings across the top 5 plotted pay what you want apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.
Review Growth Velocity in Pay What You Want — Which Apps Grew Fastest
None of the top 4 pay what you want apps tracked here have yet crossed 1,000 reviews. Magical Make an Offer leads the set on current cumulative reviews with 170 — closest to the milestone, at roughly 17% of the way there.
With no app in this pay what you want set having crossed 1,000 reviews, the category is still in early adoption. Magical Make an Offer is the closest to breaking out at 170 cumulative reviews — worth tracking its per-month review velocity to see whether it's on pace to cross the milestone first.
Top 5 Apps in Pay What You Want
- Pay What You Want — Category leader for pay what you want with 57.2% market share and 4.6★.
- Magical Make an Offer — Ranks #2 for pay what you want with 23.6% market share and 4.7★.
- Paylet: Pay What You Want — Ranks #3 for pay what you want with 5.0% market share and 5.0★.
- Pluginos Pay What You Want — Ranks #4 for pay what you want with 0 market share and 0 reviews.
- Offer Your Price ‑ Make Offers — Ranks #5 for pay what you want with 4.3% market share and 4.4★.
Pay What You Want Shopify Apps — Frequently Asked Questions
1. What is the best pay what you want app on Shopify?
Pay What You Want is the leading pay what you want app on Shopify, holding 57.2% of category market share with 54 reviews — a clear default for most merchants.
2. Which pay what you want app has the highest market share on Shopify?
Pay What You Want holds the highest market share among pay what you want apps at 57.2% (-4.49pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
3. How many pay what you want apps are tracked on Shopify?
ShopDigest tracks 96 pay what you want apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
4. Which pay what you want app is growing the fastest on Shopify?
Offero Make Offer & Best Offer has shown the strongest ranking momentum, climbing 3 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
5. Where are pay what you want apps most popular on Shopify?
United States has the highest concentration of pay what you want app installs at 61.5%, followed by Australia at 17.2%. The Geography tab shows the full country-by-country breakdown.
6. How is market share calculated for pay what you want on Shopify keyword pages?
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
