Payment Gateway Shopify Apps – Market Share Breakdown
(Updated September 2026) See which payment gateway Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Payment Gateway Shopify Apps — Full Market Share Table
All tracked payment gateway Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Essential Trust Badges & Icons | 95.21% | 0.91 | Declining |
| 2 |  UnumPay | 2.67% | 0.86 | Climbing |
| 3 |  Hyve ‑ Post to Xero | 1.70% | 0.03 | Declining |
| 4 |  EasyPay ‑ Payment Rules | 0.16% | 0.04 | Climbing |
| 5 |  Link My Books for Xero & QBO | 0.10% | 0.05 | Declining |
| 6 |  GST Invoice Inventory ‑ Swipe | 0.07% | 0.06 | Climbing |
| 7 |  Smart Way | 0.06% | 0.06 | Climbing |
| 8 |  Orderify ‑ Order Edit Cancel | 0.01% | 0.03 | Declining |
| 9 |  ConnectPOS | 0.01% | 0.00 | Declining |
| 10 |  Eurofattura ERP Italy | 0.00% | 0.00 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Essential Trust Badges & Icons holds 95.2% share of payment gateway app installs — 92.5pp ahead of UnumPay (2.7%).
- Top 3 apps (Essential Trust Badges & Icons, UnumPay, Hyve ‑ Post to Xero) account for 99.6% of all payment gateway install share — a fragmented market.
- UnumPay is gaining share fastest this month (+0.86pp) — the largest single gainer among the top payment gateway apps by share.
- Essential Trust Badges & Icons is losing share fastest (-0.91pp) — could indicate a churning user base or a stronger challenger gaining ground.
Payment Gateway Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 payment gateway Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Essential Trust Badges & Icons | 98.3%0.42 | 96.8%1.42 | 96.1%0.71 | 94.9%1.19 | 92.3%2.69 | 80.6%11.67 |
| Hyve ‑ Post to Xero | 1.4%0.33 | 1.6%0.25 | 1.7%0.08 | 1.9%0.22 | 2.4%0.45 | 9.4%7 |
| UnumPay | 0.2%0.11 | 1.3%1.12 | 1.8%0.52 | 2.7%0.87 | 5.2%2.47 | 8.5%3.39 |
 Armex | — | — | — | — | — | 0.8% |
| Smart Way | — | — | — | 0.1% | 0.1% | 0.2%0.15 |
Key Insights:
- Essential Trust Badges & Icons's share expanded from 51.9% → 80.6% over the charted period.
- Of the top 5 tracked payment gateway apps, 4 grew share and 0 lost share — leader is widening the gap.
Top Payment Gateway Shopify Apps by Country
Per-country market share rankings for payment gateway Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | |  | |
| 3 | | | | | |
| 4 | | | |  | |
| 5 | | | | | |
Key Insights:
- Essential Trust Badges & Icons leads payment gateway apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Payment Gateway
- UnumPay — Leads payment gateway apps with 8.5% install share, rated 4.7★ — gaining share this month.
- Hyve ‑ Post to Xero — Holds 9.4% of payment gateway app install share, rated 5.0★ — gaining share this month.
- PayFee‑Payment Method Discount — Holds 0 of payment gateway app install share, rated 3.0★.
- Essential Trust Badges & Icons — Holds 80.6% of payment gateway app install share, rated 5.0★ — losing share this month.
- Smart Way — Holds 0.2% of payment gateway app install share, rated 5.0★ — gaining share this month.
Payment Gateway Shopify Apps — Frequently Asked Questions
1. Which payment gateway app has the highest market share on Shopify?
Essential Trust Badges & Icons ranks #1 by share among payment gateway apps at 95.2%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for payment gateway Shopify apps?
For payment gateway (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which payment gateway apps are gaining market share on Shopify?
UnumPay is gaining payment gateway app market share fastest this month, up +0.86pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which payment gateway apps are losing market share on Shopify?
Essential Trust Badges & Icons has lost the most market share this month among payment gateway apps (-0.91pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most payment gateway Shopify app installs?
United States drives the largest share of payment gateway app installs at 16.7%, followed by India at 13.0% and Pakistan at 8.8%. Use the country picker on the third card to compare market leaders by country.
6. How many payment gateway apps does ShopDigest track on Shopify?
ShopDigest tracks 95 payment gateway apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share payment gateway app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under payment gateway (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For payment gateway, Essential Trust Badges & Icons leads on share; see the rankings tab for who currently holds #1 position.
