Shopify Mail Shopify Apps – Market Share Breakdown
(Updated October 2026) See which shopify mail Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Shopify Mail Shopify Apps — Full Market Share Table
All tracked shopify mail Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Shopify Flow | 87.32% | 5.69 | Climbing |
| 2 |  Shopify Inbox | 5.85% | 8.51 | Declining |
| 3 |  Shopify Forms | 4.27% | 2.74 | Climbing |
| 4 |  Shopify Subscriptions | 1.95% | 0.04 | Climbing |
| 5 |  Shopify Collective: Supplier | 0.10% | 0.00 | Climbing |
| 6 |  Shopify Bundles | 0.09% | 0.00 | Climbing |
| 7 |  Shopify Collabs | 0.08% | 0.00 | Climbing |
| 8 |  Shopify Checkout Blocks | 0.07% | 0.00 | Climbing |
| 9 |  Shopify Translate & Adapt | 0.05% | 0.01 | Declining |
| 10 |  Shopify Marketplace Connect | 0.05% | 0.01 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Shopify Flow holds 87.3% share of shopify mail app installs — 81.5pp ahead of Shopify Inbox (5.9%).
- Top 3 apps (Shopify Flow, Shopify Inbox, Shopify Forms) account for 97.4% of all shopify mail install share — a fragmented market.
- Shopify Flow is gaining share fastest this month (+5.69pp) — the largest single gainer among the top shopify mail apps by share.
- Shopify Inbox is losing share fastest (-8.51pp) — could indicate a churning user base or a stronger challenger gaining ground.
Shopify Mail Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 shopify mail Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Shopify Flow | — | 81.7% | 87.3%5.65 | 87.2%0.2 | 76.7%10.47 | 88.2%11.51 |
| Shopify Inbox | — | 14.3% | 5.8%8.5 | 5.4%0.39 | 13.1%7.73 | 5.0%8.19 |
| Shopify Forms | — | 1.5% | 4.3%2.77 | 4.0%0.24 | 5.9%1.87 | 3.9%2.06 |
| Shopify Subscriptions | — | 1.9% | 2.0%0.04 | 1.9%0.1 | 2.8%0.95 | 1.8%0.98 |
 Shopify Smart Pricing | — | 0.0% | 0.0%0.03 | 0.1%0.02 | 0.2%0.16 | 0.4%0.15 |
Key Insights:
- Shopify Flow's share expanded from 81.7% → 88.2% over the charted period.
- Of the top 5 tracked shopify mail apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Shopify Mail Shopify Apps by Country
Per-country market share rankings for shopify mail Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | |||||
| 3 | | | | | |
| 4 | | | | | |
| 5 | | |  |  | |
Key Insights:
- Shopify Flow leads shopify mail apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Shopify Mail
- Shopify Messaging — Leads shopify mail apps with 0 install share, rated 4.8★.
- Shopify Forms — Holds 3.9% of shopify mail app install share, rated 4.5★ — losing share this month.
- Shopify Flow — Holds 88.2% of shopify mail app install share, rated 4.7★ — gaining share this month.
- Shopify Inbox — Holds 5.0% of shopify mail app install share, rated 4.5★ — losing share this month.
- Shopify Subscriptions — Holds 1.8% of shopify mail app install share, rated 3.7★.
Shopify Mail Shopify Apps — Frequently Asked Questions
1. Which shopify mail app has the highest market share on Shopify?
Shopify Flow ranks #1 by share among shopify mail apps at 87.3%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for shopify mail Shopify apps?
For shopify mail (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which shopify mail apps are gaining market share on Shopify?
Shopify Flow is gaining shopify mail app market share fastest this month, up +5.69pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which shopify mail apps are losing market share on Shopify?
Shopify Inbox has lost the most market share this month among shopify mail apps (-8.51pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most shopify mail Shopify app installs?
United States drives the largest share of shopify mail app installs at 40.2%, followed by United Kingdom at 7.0% and Canada at 5.3%. Use the country picker on the third card to compare market leaders by country.
6. How many shopify mail apps does ShopDigest track on Shopify?
ShopDigest tracks 96 shopify mail apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share shopify mail app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under shopify mail (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For shopify mail, Shopify Flow leads on share; see the rankings tab for who currently holds #1 position.
