Pay What You Want — Market Share Across Shopify App Store Groups
Pay What You Want's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword pay what you want | 57.21%1.91 | Declining |
| Keyword make an offer | 2.55%1.35 | Climbing |
| Keyword razor pay | 2.16%0.42 | Declining |
| Keyword Pricing you can set | 0.58%0.41 | Climbing |
| Keyword tap to pay | 0.53%0.16 | Declining |
| Keyword phone pay | 0.45%4.09 | Declining |
| Category Pricing quotes Selling products > Pricing > Pricing quotes | 0.45%0.09 | Declining |
| Category Pricing optimization Selling products > Pricing > Pricing optimization | 0.20%0.04 | Declining |
| Category Pricing Selling products > Pricing | 0.12%0.03 | Declining |
| Keyword Price matching | 0.05%0.03 | Climbing |
Showing 1-10 out of 20
Key Insights:
- Pay What You Want captures 57.2% of installs in pay what you want — its strongest position among the 10 Shopify groups shown (20 groups in total).
- Over the past 30 days, 3 gained share and 7 lost share — net downward pressure.
- phone pay saw the sharpest contraction (-4.09pp) — worth checking whether the dip is short-term or sustained.
Pay What You Want — Market Share Trend Across Top Groups
Monthly market share trajectory for Pay What You Want across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Pay What You Want | 54.76% | 48.13%7 | 47.05%1 | 62.83%16 | 61.70%1 | 57.21%4 |
| Keyword Make An Offer | 2.92% | 1.35%2 | 2.79%1 | 3.02%0 | 1.26%2 | 2.55%1 |
| Keyword Razor Pay | — | 0.12% | 0.08%0 | 0.11%0 | 2.60%2 | 2.16%0 |
| Keyword Pricing You Can Set | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.23%0 | 0.58%0 |
| Keyword Tap To Pay | — | 0.05% | 0.06%0 | 0.36%0 | 0.68%0 | 0.53%0 |
Key Insights:
- Pay What You Want's biggest share gain is in Pay What You Want — expanded from 14.7% to 57.2% over the charted period.
- Across the 5 plotted groups, Pay What You Want expanded share in 5 and contracted in 0.
Top Categories Pay What You Want Ranks In on Shopify
- Keyword pay what you want — Holds 57.2% market share in this keyword (-1.91pp this month) — slipping in this keyword.
- Keyword make an offer — Holds 2.5% market share in this keyword (+1.35pp this month) — Pay What You Want's growing footprint here.
- Keyword razor pay — Holds 2.2% market share in this keyword (-0.42pp this month) — slipping in this keyword.
- Keyword Pricing you can set — Holds 0.6% market share in this keyword (+0.41pp this month) — Pay What You Want's growing footprint here.
- Keyword tap to pay — Holds 0.5% market share in this keyword (-0.16pp this month) — slipping in this keyword.
Pay What You Want on Shopify — Market Share FAQs
1. Where does Pay What You Want have the most market share on Shopify?
Pay What You Want captures the largest share of installs in pay what you want — 57.2% of the group's tracked install base, followed by 2.5% in make an offer and 2.2% in razor pay. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Pay What You Want gaining or losing share in?
Pay What You Want is contracting in more groups than it's expanding. phone pay saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Pay What You Want's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Pay What You Want hold market share?
Pay What You Want appears in 20 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Pay What You Want's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Pay What You Want is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
