Pay What You Want — Country Distribution of Shopify Installs
Where Pay What You Want's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 42.98% | – |
| 2 |  United Kingdom | 13.09% | – |
| 3 |  Italy | 8.84% | – |
| 4 |  Australia | 8.12% | – |
| 5 |  Canada | 7.05% | – |
| 6 |  Germany | 4.66% | – |
| 7 |  Singapore | 3.51% | – |
| 8 |  Ireland | 3.42% | – |
| 9 |  Colombia | 3.32% | – |
| 10 |  Netherlands | 1.89% | – |
Showing 1-10 out of 14
Key Insights:
- United States contributes 43.0% of Pay What You Want's installs — its largest single market (14 countries tracked in total).
- Top 3 markets (United States, United Kingdom, Italy) cover 64.9% of Pay What You Want's reviews — highly concentrated demand.
Pay What You Want — Country Share Trajectory Over Time
Monthly country share trajectory for Pay What You Want across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 38.41% | 41.92%3.51 | 41.92%– | 41.92%– | 42.98%1.06 | 42.98%– |
| United Kingdom | 15.78% | 14.88%0.90 | 14.88%– | 14.88%– | 13.09%1.79 | 13.09%– |
| Italy | 10.66% | 10.05%0.61 | 10.05%– | 10.05%– | 8.84%1.21 | 8.84%– |
| Australia | 2.61% | 2.47%0.14 | 2.47%– | 2.47%– | 8.12%5.65 | 8.12%– |
| Canada | 8.50% | 8.01%0.49 | 8.01%– | 8.01%– | 7.05%0.96 | 7.05%– |
Key Insights:
- United States is Pay What You Want's largest market in this chart — share expanded from 39.1% to 43.0% over the charted period.
- Italy is the strongest expander for Pay What You Want — share moved from 0 to 8.8% over the charted period.
- Across the 5 plotted countries, Pay What You Want expanded in 3 and contracted in 2.
Pay What You Want — Where Its Merchant Base Lives
United States dominates Pay What You Want's install base on Shopify with 43.0% of all reviews — a single-region merchant base that effectively defines the app's product priorities. United Kingdom follows at 13.1%, with Italy at 8.8%. Together, the top 3 countries account for 64.9% of Pay What You Want's worldwide reviews on Shopify. Australia (8.1%) and Canada (7.0%) round out the top 5.
Pay What You Want's 43.0% concentration in United States typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United States get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
Pay What You Want — Internationalisation Trajectory
United States is Pay What You Want's largest market in this view — share expanded from 39.1% to 43.0% over the charted period. Across the top 5 countries plotted on this chart, Pay What You Want's share expanded in 3 and contracted in 2 over the charted period — net internationalisation underway. Italy is the strongest expander — moving from 0 to 8.8% of installs over the charted window.
With 3 countries expanding and 2 contracting for Pay What You Want, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
Top Categories Pay What You Want Ranks In on Shopify
- Keyword pay what you want — Pay What You Want ranks #1 in this keyword — its leading position on Shopify.
- Keyword Pricing you can set — Currently #4 in this keyword (climbed 2 positions this month).
- Keyword make an offer — Currently #5 in this keyword (climbed 1 position this month).
- Keyword Price matching — Currently #6 in this keyword (climbed 2 positions this month).
- Keyword phone pay — Currently #6 in this keyword — slipped 2 positions this month.
Pay What You Want on Shopify — Geography FAQs
1. Where is Pay What You Want most popular on Shopify?
United States contributes the largest share of Pay What You Want's installs at 43.0% of all reviews. Adoption is heavily concentrated in this single market, followed by United Kingdom at 13.1% and Italy at 8.8%.
2. How is Pay What You Want's country share calculated on Shopify?
Country share is computed as the percentage of Pay What You Want's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
3. In how many countries is Pay What You Want installed on Shopify?
Pay What You Want has reviews from 14 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
4. Is Pay What You Want a global Shopify app?
Pay What You Want's install base is heavily concentrated in United States (43.0% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
5. How often does Pay What You Want's geographic distribution update?
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
