Breathtaking B2B/B2C E-Commerce Overhaul

We worked with Aria Vent to reposition their brand in the market while overhauling their website to address some UX/UI, performance, and conversion concerns. Within 90 days of launching their new website, the site is now producing nearly double revenue and +36% conversion without having made any other changes to inbound tactics.
Project details
- Industries
- Home and garden
- Business to business (B2B)
- Partner
- pb+j
What was delivered
- Brand repositioning in the market
- Website overhaul
- UX/UI improvements
- Performance and conversion fixes
Inside the project
Repositioning Aria Vent and its Shopify storefront
Aria Vent sells vents for floors, walls and ceilings. pb+j worked on two fronts at once: repositioning the brand in the market and overhauling the website to address UX/UI, performance and conversion concerns. The project images show a homepage with a full-width product hero and a store locator link, a collection view with filter and sort controls, and a product page with size, colour and application options.
Nearly double revenue within 90 days of launch
According to pb+j, within 90 days of launching the new website, the site was producing nearly double revenue and +36% conversion. pb+j notes that these results came without any other changes to the brand's inbound tactics.
About the partner
pb+j is a Plus-tier Shopify Partner based in Toronto, Canada, working in English, and its industries include home and garden.
Frequently asked questions
Who redesigned the Aria Vent Shopify store?
pb+j overhauled the Aria Vent website on Shopify and repositioned the brand in the market, addressing UX/UI, performance and conversion concerns.
What results did the Aria Vent Shopify redesign deliver?
pb+j reports that within 90 days of launch the site was producing nearly double revenue and +36% conversion, without any other changes to inbound tactics.
How much does pb+j charge for Shopify work?
pb+j lists its pricing as "Starting from $1000".
Where is pb+j based and which languages does it work in?
pb+j is based in Toronto, Canada, and works in English.
Some sections on this page were written by ShopDigest AI from pb+j’s description and project images.




