Elevating the UI to Better Showcase the Products
As the whole world started working from home in 2020, online coffee retail became a vital resource. To rise to this new reality, we worked with 49th Parallel to improve their site functionality and retool the subscription services for better UX and seamless admin. Within the first week, we saw a 200% revenue increase and a 45% conversion increase—thanks to a truly beautiful online experience.
Project details
- Services
- Store build or redesign
- Subscription setup
- Industry
- Food and drink
- Partner
- pb+j
What was delivered
- UI update to showcase products
- Improved site functionality
- Retooled subscription services for shoppers and admin
Inside the project
Taking 49th Parallel's coffee sales online in 2020
In 2020, with much of the world working from home, online coffee retail became a vital resource. 49th Parallel is a coffee roaster selling single origin coffees through its Shopify store. pb+j worked with the brand to improve site functionality and retool its subscription services, aiming for a better shopper experience and easier admin.
Coffee bags, tasting notes and mobile product pages
The project images show a desktop homepage with navigation for Coffee, Subscriptions, Goods, Learn and Locations, an English and French language switch, and an Our Top Picks grid of coffee bags with tasting notes and review stars. Mobile views show an Our Story page and a product page with image thumbnails, reviews and a size selector.
Revenue and conversion in the first week
Within the first week, pb+j reports a 200% revenue increase and a 45% conversion increase, which it credits to what it calls a truly beautiful online experience.
About the partner
pb+j is a Shopify Plus partner based in Toronto, Canada, working in English. pb+j lists Food and drink among the industries it works in.
Frequently asked questions
Who reworked the 49th Parallel Coffee Shopify store?
pb+j worked with 49th Parallel in 2020 to improve the Shopify store's site functionality and retool its subscription services.
What was changed on 49th Parallel's Shopify coffee store?
pb+j improved site functionality and the store's UI to better showcase the products, and retooled the subscription services for a better user experience and easier admin.
What results did the 49th Parallel Shopify redesign deliver?
pb+j reports a 200% revenue increase and a 45% conversion increase within the first week.
What does pb+j charge for Shopify store work?
pb+j lists its pricing as Starting from $1000.
Some sections on this page were written by ShopDigest AI from pb+j’s description and project images.
