Simplicity Personified for Growing B2C Product Brand
We redefined the Distil brand, repositioned their product and place in the market, and overhauled their entire e-commerce website experience and back-end operations. Within 60 days of the site launching, they saw a +35% increase in revenue, +27% bump in average cart value, and a +20% conversion increase. This complex, multi-piece product system feels easy to browse and easy for customers to buy.
Project details
- Industry
- Jewelry and accessories
- Partner
- pb+j
What was delivered
- Brand redefinition
- Product and market repositioning
- E-commerce website overhaul
- Back-end operations overhaul
Inside the project
Rebuilding Distil's brand and multi-piece wallet store
Distil sells a multi-piece product system, and the project images show wallets alongside other carry pieces. pb+j redefined the brand, repositioned the product and its place in the market, and overhauled both the e-commerce website experience and the back-end operations. The goal pb+j describes is a complex product system that feels easy to browse and easy to buy. The project images show a homepage with a full-width hero and navigation for shop, blog and account, and a mobile product page with an image gallery, variant options and a quantity selector.
Revenue, cart value and conversion within 60 days
pb+j reports that within 60 days of the site launching, Distil saw a +35% increase in revenue, a +27% bump in average cart value and a +20% conversion increase.
About the partner
pb+j is a Plus-tier Shopify Partner based in Toronto, Canada, working in English.
Frequently asked questions
Who did the rebrand and Shopify redesign for Distil?
pb+j redefined the Distil brand, repositioned its product in the market, and overhauled its e-commerce website experience and back-end operations.
What results did Distil report after its Shopify site relaunch?
pb+j reports that within 60 days of launch, Distil saw a +35% increase in revenue, a +27% bump in average cart value and a +20% conversion increase.
What does pb+j charge for Shopify work?
pb+j lists its pricing as "Starting from $1000".
Some sections on this page were written by ShopDigest AI from pb+j’s description and project images.
