Writing on the Wall with B2B/B2C E-Commerce Giant
Astek required a more robust and streamline web presence that focused on product-first user pathways. We developed a captivating website that accommodates their massive product line while making sure the user never feels overwhelmed or lost. We were able to make a complex, multi-faceted product collection feel easy to browse and easy for Astek’s internal team to manage. We are on a roll.
Project details
- Service
- Industries
- Home and garden
- Business to business (B2B)
- Partner
- pb+j
What was delivered
- Shopify website built around product-first user pathways
- Browsing structure for a large, multi-faceted product collection
- Product collection made easy for Astek's internal team to manage
Inside the project
Product-first pathways for Astek's wallcovering range
Astek needed a stronger, more streamlined web presence built around product-first user pathways. The Shopify website pb+j developed had to carry a massive product line without leaving visitors overwhelmed or lost. According to pb+j, the finished site makes a complex, multi-faceted product collection feel easy to browse for shoppers, and easy for Astek's internal team to manage.
Homepage, All Coverings listing and blog in the mockups
The project images show a homepage led by a full-width collection feature, with navigation for collections, custom design, blog, about, upload and contact. A mobile view of the All Coverings listing shows filtering by colour swatches and by style, with product counts beside each style. A blog layout with an Interior Design: Product Insight post is also shown.
About the partner
pb+j is a Plus-tier Shopify Partner based in Toronto, Canada, working in English, whose industries include home and garden.
Frequently asked questions
Who built the Shopify website for wallcovering brand Astek?
pb+j, a Shopify Partner based in Toronto, Canada, developed Astek's product-first Shopify website.
What did pb+j do for Astek's Shopify store?
pb+j developed a website built around product-first user pathways that, according to pb+j, makes Astek's large, multi-faceted product collection easy to browse and easy for Astek's internal team to manage.
What is pb+j's starting price?
pb+j lists its pricing as Starting from $1000.
Some sections on this page were written by ShopDigest AI from pb+j’s description and project images.
