Cracking Open a Celebrity B2C Beverage Brand
Loverboy was born from the passion of a television romance and reality-TV platform to reach into an emerging beverage market in the US. We partnered to bring the brand to life online in an engaging, bold, and vibrant way—utilizing extravagant animations, interactions, and custom-developed graphics. This baby is ready to sell and is already doing wonders to launch the brand. Cheers!
Project details
- Industry
- Food and drink
- Partner
- pb+j
What was delivered
- Shopify store for the Loverboy brand launch
- Custom animations and interactions
- Custom-developed graphics
Inside the project
Taking Loverboy from reality TV into US beverages
Loverboy grew out of a television romance and reality-TV platform and set out to enter an emerging beverage market in the US. pb+j partnered with the brand to bring it to life online. pb+j describes the goal as an engaging, bold and vibrant site, built with extravagant animations, interactions and custom-developed graphics. According to pb+j, the store was ready to sell at launch and was already helping to launch the brand.
Hard tea homepage and merch pages in the images
The project images show a homepage with a large sparkling hard tea hero, product cans and a buy button. The main navigation links to Teas, Where to Find, Events, Merch and Subscribe. A second screen shows a merch collection grid of caps, t-shirts and sweatshirts, each with a product name below the image.
About the partner
pb+j is a Shopify Plus partner based in Toronto, Canada, working in English, and its industries include food and drink.
Frequently asked questions
Who built the Loverboy Shopify store?
pb+j built the Shopify store for Loverboy, a sparkling hard tea brand launching in the US beverage market.
What did pb+j build for the Loverboy hard tea brand on Shopify?
pb+j reports building a store with extravagant animations, interactions and custom-developed graphics to bring the brand to life online for its launch.
How much does pb+j charge for Shopify work?
pb+j lists its pricing as "Starting from $1000".
Some sections on this page were written by ShopDigest AI from pb+j’s description and project images.
