Daniel Wellington
The global luxury watch and jewelry brand headquartered in Stockholm, engaged us to audit their comprehensive CRO program. Working directly with their HQ team, we identified optimization opportunities across their global commerce platform. Our strategic recommendations and implementation increased Revenue Per Session by 21%, significantly boosting performance across their multi-regional operations
Project details
- Industry
- Jewelry and accessories
- Partner
- Unmade
What was delivered
- Audit of the existing CRO program
- Optimization opportunities identified across the global commerce platform
- Strategic CRO recommendations
- Implementation of the recommendations
Inside the project
Auditing a Stockholm watch brand's CRO program
Daniel Wellington, the watch and jewelry brand headquartered in Stockholm, engaged Unmade to audit its existing conversion rate optimization program. The work ran directly with the brand's HQ team and looked across its global commerce platform, which serves several regions. From that audit, Unmade identified optimization opportunities and produced strategic recommendations, then covered their implementation as well.
A 21% lift in Revenue Per Session
Revenue Per Session is the result Unmade cites for this project. According to Unmade, its recommendations and implementation increased Revenue Per Session by 21% for Daniel Wellington, and the agency describes the effect as significantly boosting performance across the brand's multi-regional operations.
About the partner
Unmade is a Shopify Plus partner based in San Pedro Garza Garcia, Mexico, serving Mexico, the United States and the United Kingdom. It works in English and Spanish, and jewelry and accessories is among its industries.
Frequently asked questions
Who ran the Shopify CRO audit for Daniel Wellington?
Unmade audited Daniel Wellington's conversion rate optimization program, working directly with the brand's HQ team in Stockholm.
What results did the Daniel Wellington CRO project report?
Unmade reports that its recommendations and implementation increased Revenue Per Session by 21% across the brand's multi-regional operations.
What did the CRO audit for Daniel Wellington involve?
Unmade audited the brand's CRO program, identified optimization opportunities across its global commerce platform, and provided strategic recommendations and their implementation.
Where is Unmade based and which languages does it work in?
Unmade is based in San Pedro Garza Garcia, Mexico, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from Unmade’s description and project images.
