Meibi
Meibi faced customer hesitancy in a regulated market with strict ad restrictions. Through our Critical Friction PointTM methodology, we built a tailored CRO program focused on trust and education. We achieved 26% conversion and 21% revenue growth, generating $178K MRR. Our optimization strategy successfully supported their journey from a growing startup to a successful acqu
Project details
- Service
- Industry
- Health and beauty
- Partner
- Unmade
What was delivered
- Tailored CRO program for Meibi
- Optimization focused on shopper trust and education
Inside the project
Trust and education for a regulated sexual wellness market
Meibi, a Shopify store selling sexual wellness products, faced customer hesitancy in a regulated market with strict ad restrictions. Unmade answered with a tailored conversion rate optimization program built on its Critical Friction Point methodology, with trust and education as the program's two focus areas.
26% conversion and $178K MRR for Meibi
Unmade reports 26% conversion and 21% revenue growth from the program, generating $178K MRR. Unmade also credits its optimization strategy with supporting Meibi's journey from a growing startup onward.
About the partner
Unmade is a Shopify Plus partner based in San Pedro Garza Garcia, Mexico, serving Mexico, the United States and the United Kingdom and working in English and Spanish. Its industries include health and beauty.
Frequently asked questions
Who ran the Shopify conversion rate optimization program for Meibi?
Unmade built a tailored CRO program for Meibi using its Critical Friction Point methodology, focused on trust and education.
What results did the Meibi CRO program report?
Unmade reports 26% conversion and 21% revenue growth for Meibi, generating $178K MRR.
What problem did Meibi's Shopify CRO work address?
According to Unmade, Meibi faced customer hesitancy in a regulated market with strict ad restrictions.
Where is Unmade based and which languages does it work in?
Unmade is based in San Pedro Garza Garcia, Mexico, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from Unmade’s description and project images.
