Nana Jacqueline
Nana Jacqueline’s high prices caused low conversions, and their site didn’t reflect product quality. We restructured the user experience to match their premium positioning. In 90 days, we generated $136K MRR while maintaining the luxury aesthetic worn by celebrities like Hailey Bieber. We proved that data-driven optimization doesn't have to compromise high-end fashion brand integrity.
Project details
- Service
- Industry
- Clothing and fashion
- Partner
- Unmade
Inside the project
Low conversions at a high-end dress label
Nana Jacqueline sells high-end women's fashion. The project images show a storefront with menus for dresses, clothing, shoes and accessories, and bridal. Unmade describes the brand's look as a luxury aesthetic worn by celebrities like Hailey Bieber. Before the project, the brand's high prices were causing low conversions, and the site did not reflect the quality of the products.
Restructuring the Nana Jacqueline user experience
Unmade restructured the store's user experience to match Nana Jacqueline's premium positioning and kept the luxury aesthetic in place. Unmade reports that the work generated $136K MRR within 90 days. The agency presents the project as proof that data-driven optimization does not have to compromise the integrity of a high-end fashion brand.
About the partner
Unmade is a Plus-tier Shopify Partner based in San Pedro Garza Garcia, Mexico. It serves clients in Mexico, the United States and the United Kingdom, works in English and Spanish, and lists clothing and fashion among its industries.
Frequently asked questions
Who did the Shopify conversion rate optimization for Nana Jacqueline?
Unmade restructured the Nana Jacqueline Shopify store's user experience to improve low conversions and match the brand's premium positioning.
What results were reported from the Nana Jacqueline CRO project?
Unmade reports that the project generated $136K MRR in 90 days while keeping the brand's luxury aesthetic.
What problem did Unmade solve for this high-end fashion brand on Shopify?
According to Unmade, Nana Jacqueline's high prices were causing low conversions and the site did not reflect product quality, so Unmade restructured the user experience.
Where is Unmade based and which languages does it work in?
Unmade is based in San Pedro Garza Garcia, Mexico, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from Unmade’s description and project images.
