Makora
Makora, Mexico's leading premium furniture brand, needed a site relaunch that honored their innovative brand while improving conversion performance. We applied our Research-Driven Design methodology to understand customer hesitations in the furniture buying journey. Through targeted CRO and strategic UX optimization, we achieved 30%+ conversion rate increase. The redesign successfully balanced Mak
Project details
- Industry
- Home and garden
- Partner
- Unmade
What was delivered
- Site relaunch on Shopify
- Research into customer hesitations in the furniture buying journey
- Conversion rate optimization
- UX optimization
Inside the project
Relaunching Makora around furniture buying hesitations
Makora, which Unmade describes as Mexico's leading premium furniture brand, needed a site relaunch that honored its brand while improving conversion performance. Unmade applied its Research-Driven Design methodology to understand where customers hesitate in the furniture buying journey, then carried out targeted CRO and UX optimization as part of the redesign.
A 30%+ conversion lift for a sofa and modular seating store
Unmade reports a conversion rate increase of 30%+ from the relaunch. The project images show the homepage, with navigation organised around sofa beds, modular living room sets and corner sofas, a link to a customer care centre, store search, and a hero section featuring a single sofa model.
About the partner
Unmade is a Plus-tier Shopify Partner based in San Pedro Garza Garcia, Mexico, serving Mexico, the United States and the United Kingdom and working in English and Spanish.
Frequently asked questions
Who relaunched the Makora furniture Shopify store?
Unmade, a Shopify Partner based in San Pedro Garza Garcia, Mexico, relaunched the Makora site with a focus on improving conversion performance.
What results did the Makora Shopify redesign deliver?
Unmade reports a conversion rate increase of 30%+ through targeted CRO and UX optimization.
How did Unmade approach CRO for a furniture store on Shopify?
Unmade applied its Research-Driven Design methodology to understand customer hesitations in the furniture buying journey, then made targeted CRO and UX optimizations.
Where is Unmade based and which languages does it work in?
Unmade is based in San Pedro Garza Garcia, Mexico, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from Unmade’s description and project images.
