Ninepine
Ninepine's inconsistent CRO led to missed opportunities. We implemented Design Conversion EquilibriumTM for structured, data-driven optimization. In 12 months, we grew AOV by $31 and enabled international expansion without sacrificing brand integrity. By balancing performance metrics with premium design, we helped this Stockholm apparel brand scale sustainably across new global markets.
Project details
- Industry
- Clothing and fashion
- Partner
- Unmade
What was delivered
- Design Conversion Equilibrium framework for structured, data-driven CRO
- Optimization balancing performance metrics with premium design
- Support for expansion into new international markets
Inside the project
Design Conversion Equilibrium for a Stockholm apparel brand
Ninepine is an apparel brand from Stockholm whose conversion rate optimization had been inconsistent, which Unmade says led to missed opportunities. To replace that, Unmade implemented Design Conversion Equilibrium, which it describes as a structured, data-driven approach to optimization. The aim was to balance performance metrics with the brand's premium design rather than trade one for the other.
A $31 AOV lift and new global markets in 12 months
Over 12 months, Unmade reports growing Ninepine's average order value by $31. The agency also credits the work with enabling Ninepine's international expansion without sacrificing brand integrity, helping the Stockholm brand scale sustainably across new global markets.
About the partner
Unmade is a Shopify Plus partner based in San Pedro Garza Garcia, Mexico, serving merchants in Mexico, the United States and the United Kingdom in English and Spanish. Its industries include Clothing and fashion.
Frequently asked questions
Who did the Shopify conversion rate optimization for Ninepine?
Unmade, a Shopify Plus partner, ran conversion rate optimization for Ninepine, a Stockholm apparel brand, using its Design Conversion Equilibrium approach.
What results did Unmade report for Ninepine's CRO project?
Unmade reports growing Ninepine's average order value by $31 in 12 months and enabling the brand's international expansion without sacrificing brand integrity.
What CRO approach did Unmade use for the Ninepine apparel store?
Unmade implemented Design Conversion Equilibrium, a structured, data-driven optimization approach that balances performance metrics with premium design, replacing Ninepine's previously inconsistent CRO.
Where is Unmade based and which languages does it work in?
Unmade is based in San Pedro Garza Garcia, Mexico, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from Unmade’s description and project images.
