Lazy Oaf: 10% Conversion Uplift With Journey-Led Growth Approach.

5 views

Blubolt partnered with Lazy Oaf to unlock growth through a journey-led optimisation strategy. By refining the mini cart experience and removing lower-funnel friction, we improved transparency around delivery costs and checkout clarity. This data-driven approach, validated through A/B testing, resulted in a 20% uplift in customers beginning checkout and a 10% increase in overall conversion.

Project details

Service: Conversion rate optimization
Industry: Clothing and fashion
Partner: blubolt
Link ↗

View all works

What was delivered

Mini cart refinements
Removal of lower-funnel friction
Clearer delivery cost information
Clearer checkout information
A/B testing of the changes

Inside the project

Reworking the Lazy Oaf mini cart

For Lazy Oaf, a clothing and fashion brand, blubolt took a journey-led optimisation approach aimed at the lower funnel. The work centred on the mini cart: refining how it works, removing friction before checkout, and making both delivery costs and checkout clearer for shoppers.

A/B-tested gains in checkout starts and conversion

The changes were checked with A/B testing, which blubolt describes as a data-driven approach. blubolt reports a 20% uplift in customers beginning checkout and a 10% increase in overall conversion for Lazy Oaf. The 10% conversion uplift is also the headline result in the project title.

About the partner

blubolt is a Premier Shopify Partner based in Bath, United Kingdom, working in English. Its listed industries include clothing and fashion.

Frequently asked questions

Who did the Shopify conversion rate optimisation for Lazy Oaf?

blubolt did the work. It refined the Lazy Oaf mini cart and removed lower-funnel friction as part of a journey-led optimisation approach.

What changes were made to the Lazy Oaf Shopify mini cart?

blubolt refined the mini cart experience and removed lower-funnel friction. It also made delivery costs and checkout clearer, and checked the changes with A/B testing.

What conversion results did the Lazy Oaf CRO project report?

blubolt reports a 20% uplift in customers beginning checkout and a 10% increase in overall conversion, both validated through A/B testing.

Where is Shopify Partner blubolt based?

blubolt is based in Bath, United Kingdom, and works in English.

Some sections on this page were written by ShopDigest AI from blubolt’s description and project images.