Marama
Marama science-backed hair care brand, needed a complete digital transformation. We executed a site relaunch using Research-Driven Design to align their premium positioning with customer expectations. Then we implemented a comprehensive CRO program targeting their kit-based business model. The combined approach delivered 6x revenue growth, establishing Marama as LatAm's trusted hair care
Project details
- Industry
- Health and beauty
- Partner
- Unmade
What was delivered
- Site relaunch using Research-Driven Design
- CRO program for a kit-based business model
Inside the project
Relaunching Marama's science-backed hair care site
Marama sells science-backed hair care, and the description says the brand needed a complete digital transformation. Unmade relaunched the site using its Research-Driven Design approach, with the aim of aligning the brand's premium positioning with customer expectations. The project images show a header with View All, Bestsellers, Hair need and Accessories menus, buttons for kits and an ideal routine, a quiz prompt for finding a routine, and a row of product claims.
A CRO program built around hair care kits
After the relaunch, Unmade ran a CRO program aimed at Marama's kit-based business model. Unmade reports that the relaunch and CRO work together delivered 6x revenue growth, and credits the combined approach with establishing Marama's position in LatAm hair care.
About the partner
Unmade is a Plus-tier Shopify Partner based in San Pedro Garza Garcia, Mexico, serving Mexico, the United States and the United Kingdom in English and Spanish, with health and beauty among its industries.
Frequently asked questions
Who relaunched the Marama hair care Shopify store?
Unmade relaunched Marama's site using Research-Driven Design and then ran a CRO program for the brand.
What results did Marama's Shopify relaunch and CRO program deliver?
Unmade reports that the combined site relaunch and CRO program delivered 6x revenue growth for Marama.
What did the CRO program for Marama focus on?
Unmade says the CRO program targeted Marama's kit-based business model.
Where is Unmade based and which languages does it work in?
Unmade is based in San Pedro Garza Garcia, Mexico, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from Unmade’s description and project images.
