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Dotdigital Marketing Shopify App by Dotdigital

Dotdigital assists brands in attracting, engaging, and converting customers over various marketing platforms. Marketing through Email, Automation, Text Messages, Social Media, and Chat.

4.5 21 reviewsFree

Install in your Shopify store We pass your name, email and store domain to the Dotdigital team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of Dotdigital Marketing

Pros
  • Excellent Customer Support: Frequent praise for responsive and knowledgeable account managers and support teams.
  • User-Friendly Interface: The platform is noted for its intuitive design and ease of use, even for beginners.
  • Effective Automation Tools: Users highlight the robust features for streamlining and automating email and SMS campaigns.
  • Improved Deliverability Metrics: Significant increases in open rates and engagement are commonly reported.
Cons
  • Complex Setup Process: Some users found the initial setup overly complicated and time-consuming.
  • Technical Glitches: Occasional reports of platform instability or bugs affecting usability.

Screenshots

Dotdigital Marketing Shopify app screenshot 1
Dotdigital Marketing Shopify app screenshot 2
Dotdigital Marketing Shopify app screenshot 3
Dotdigital Marketing Shopify app screenshot 4
Dotdigital Marketing Shopify app screenshot 5
Dotdigital Marketing Shopify app screenshot 6
Dotdigital Marketing Shopify app screenshot 7

About the app

Marketing through Email, Automation, Text Messages, Social Media, and Chat.

  • Smart Email Marketing: Email marketing - Send clever, customized, and captivating emails.
  • Marketing Automation: Marketing automation - Use automatic tools to manage data-based marketing campaigns throughout their lifecycle.
  • SMS Marketing: Send urgent updates and advertise through SMS messages.
  • Instant Customer Support: Chat - Quickly answer questions and turn potential buyers into actual sales.
  • Social re-targeting: Social re-targeting - Attract returning visitors and gain more suitable customers.

Install in your Shopify store We pass your name, email and store domain to the Dotdigital team so they can help install and configure the app on your store.

Keywords

Email marketing Shopify appsSMS marketing Shopify appsAutomated campaigns Shopify appsCustomer engagement Shopify appsPersonalized emails Shopify appsData-driven marketing Shopify appsMulti-channel marketing Shopify appsAI copywriting Shopify appsAbandoned cart SMS Shopify appsLifecycle marketing Shopify appsTime sensitive updates Shopify appsBroadcast marketing Shopify appsUnified customer data Shopify appsSmart email Shopify appsEngaging messages Shopify apps

Key features

  • Sync customer data from all channels into a unified platform for accurate insights.
  • Automate personalized email campaigns with dynamic content and product recommendations.
  • Send time-sensitive alerts and promotions via SMS for higher engagement.

Pricing

Dotdigital Marketing pricing plans

Free
$0 /month

Not sure which plan to pick? Discuss Free plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Dotdigital Marketing costs for each of the plan(s)

The app has 1 pricing plan: 1 free and 0 paid. The free plan offered by Dotdigital Marketing is Free.

The details of the plans are outlined below.

  • Free: this plan is free forever, incurring no subscription costs.

Dotdigital Marketing price summary

Pricing summaryFree to install. Additional charges may apply.
Total pricing plan(s)1
Number of free plan(s)1
Number of paid plan(s)0
Free trial availableNo

For further information regarding Dotdigital Marketing pricing plans, see the official website.

Install in your Shopify store We pass your name, email and store domain to the Dotdigital team so they can help install and configure the app on your store.

Comparison

Top Dotdigital Marketing alternatives — detailed comparison

The table below highlights the crucial differences between Dotdigital Marketing and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Dotdigital MarketingInstall
Shopify MessagingInstall
Klaviyo: Email Marketing & SMSInstall
Add app
General information
Ratings4.5 ★ (21 reviews)4.8 ★ (4,663 reviews)4.7 ★ (3,381 reviews)
Developed byDotdigitalShopifyKlaviyo
Launch date18 February 202014 April 202020 September 2012
PricingFreeFreeFree, $15/month, $20/month
ObjectiveMarketing through Email, Automation, Text Messages, Social Media, and Chat.Email marketing tailored for businessA combined platform for email, SMS, and more customer interactions.
CategoriesEmail marketing, SMS marketingEmail marketing, SMS marketingEmail marketing, SMS marketing
Key features & highlights
PurposeDotdigital assists brands in attracting, engaging, and converting customers over various marketing platforms.Connect and maintain long-term relationships with customers using Shopify's commerce-focused email.Smart automated marketing for retail, ecommerce, and wellness companies
Features list
  • Sync customer data from all channels into a unified platform for accurate insights.
  • Automate personalized email campaigns with dynamic content and product recommendations.
  • Send time-sensitive alerts and promotions via SMS for higher engagement.
  • Send branded emails to segmented customer groups directly from your store.
  • Use customizable templates for products, sales, holidays, and events.
  • AI generates optimized subject lines, email copy, and send times.
  • Merge data from multiple platforms for unified customer insights.
  • Segment users based on real-time and historical behavior for precise targeting.
  • Automate coupon creation and tracking for streamlined campaigns.
Highlights—
  • Based in United States
  • Based in Canada
User reviews and ratings
Recommended90.5%94.0%90.1%
Pros
  • Frequent praise for responsive and knowledgeable account managers and support teams.
  • The platform is noted for its intuitive design and ease of use, even for beginners.
  • Users highlight the robust features for streamlining and automating email and SMS campaigns.
  • Significant increases in open rates and engagement are commonly reported.
  • Seamless integration with platforms like Shopify is frequently mentioned.
  • Dedicated customer success managers provide tailored guidance and best practices.
  • Several users noted cost savings compared to previous providers.
  • The app is consistently praised for its intuitive and user-friendly interface, making it accessible even for non-tech-savvy users.
  • Users appreciate the variety of pre-made templates and the ability to easily customize emails to fit their branding.
  • Seamless integration with Shopify stores simplifies email marketing and performance tracking.
  • Many users highlight the app’s affordability, especially for small businesses, with free tiers and low-cost options.
  • The app’s automation capabilities, such as scheduled emails, are frequently mentioned as valuable time-savers.
  • The app is often recommended for beginners due to its straightforward setup and minimal learning curve.
  • Despite its simplicity, the app delivers professional-looking emails that drive customer engagement and sales.
  • The inclusion of free monthly emails is a significant advantage for startups and small businesses.
  • The app is frequently praised for its intuitive interface and straightforward setup.
  • Users highlight the app’s advanced capabilities, especially for segmentation and automation.
  • Many reviews commend the responsive and helpful customer service.
  • Seamless compatibility with Shopify is a recurring positive theme.
  • Users report significant revenue growth and improved engagement from campaigns.
  • The availability of a free tier is appreciated by new users.
  • The app provides comprehensive data tracking and reporting tools.
  • Pre-built flows and automation features save time and enhance efficiency.
  • The clean layout and intuitive navigation are frequently mentioned.
  • Onboarding materials, webinars, and tutorials are valued for easing the learning curve.
Cons
  • Some users found the initial setup overly complicated and time-consuming.
  • Occasional reports of platform instability or bugs affecting usability.
  • Many users express a desire for more diverse and advanced template options.
  • Some reviewers report frustration with undisclosed sending limits that disrupt campaigns.
  • A recurring complaint involves emails not being delivered promptly or ending up in spam folders.
  • Advanced users find the app too simplistic, lacking features like detailed analytics or automation sequences.
  • Instances of app crashes, failed campaigns, and unresolved technical issues are noted by several users.
  • Several users report unresponsive or ineffective support when facing issues.
  • The cost is cited as a barrier, especially for small businesses.
  • Some users experienced abrupt account closures with unclear reasons.
  • Canceling subscriptions is described as cumbersome and unresponsive.
  • Occasional technical issues, such as integration errors or feature malfunctions, are noted.
  • The overlapping theme of Customer Support was retained under Pros as the majority of reviews praised it, despite a few negative mentions. Slow Customer Support was removed from Cons to avoid redundancy.
Pricing and plans
Total pricing plans113
Free planAvailableAvailableAvailable
Free trialNoNoNo
Technical information
Rating4.5 ★4.8 ★4.7 ★
Total reviews214,8543,450
Launch date18 February 202014 April 202020 September 2012

More details about Dotdigital Marketing

Product description

Dotdigital offers a comprehensive marketing automation tool for Shopify users that allows the creation of intelligent marketing campaigns using intuitive tools. It syncs with your default and custom Metafields and provides personalised content, data-driven product recommendations, and alert features that enhance customer engagement and boost conversions across multiple platforms including email, SMS and Whatsapp.

AI summary

Dotdigital is a comprehensive email and SMS marketing platform designed to streamline campaign management, improve deliverability, and enhance customer engagement. Its strengths include a user-friendly interface, robust automation capabilities, and advanced features like drag-and-drop program builders for personalized customer journeys. The platform integrates well with Shopify, enabling seamless data synchronization and targeted marketing efforts. Customer support is frequently highlighted as a key advantage, with dedicated account managers providing timely assistance, best-practice guidance, and strategic insights to optimize campaigns. Many users report improved open rates, deliverability, and sales growth after adoption. However, the platform has notable limitations, including a steep learning curve and complex setup process, which some find time-consuming without adequate hands-on support. A few users criticize its higher cost compared to competitors and occasional technical glitches. Additionally, concerns have been raised about default "noreply" sender addresses and unintended bulk email dispatches, which can impact customer trust. While Dotdigital excels in automation and support, its suitability may vary depending on technical expertise and budget, with some users preferring simpler or more cost-effective alternatives.

Support

For any questions, concerns, or assistance with Dotdigital Marketing, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Dotdigital Marketing offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Language support

Details of the Dotdigital Marketing are available in various languages on the Shopify app store, including English, French, Spanish, Italian, Dutch, Portuguese (Portugal), Thai, Malay, Indonesian, Russian, German, Japanese, and Korean.

Dotdigital Marketing support information in a nutshell
Support emailsupport@dotdigital.com
Contact number(s)Not available
FAQ pageFAQ details
Privacy policyPrivacy details
Language supportEnglish, French, Spanish, Italian, Dutch, Portuguese (Portugal), Thai, Malay, Indonesian, Russian, German, Japanese, and Korean
Integration

The list of top Shopify apps, features or software tools that Dotdigital Marketing seamlessly integrates with are given below.

CheckoutShopify FlowFacebookGoogle AdsGorgiasInstagramTikTokTrustpilot
Developer
NameDotdigital
ProfileSee all apps by Dotdigital
WebsiteView developer profile
Address333 7th Ave, New York, New york, NY, NY 10001

Installation

How to install Dotdigital Marketing on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Dotdigital team.

2

The developer gets in touch

Dotdigital contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.5
★★★★☆
21 total reviews
516
43
30
20
12

Dotdigital Marketing has an overall rating of 4.5 stars from a total of 21 reviews on the Shopify app store. Of these, 19 (90.5%) are positive, 0 (0.0%) are neutral, and 2 (9.5%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★Fogarty Wine Groupfrom Australia · 14 March 2023

We couldn't be happier with the platform, and in particular the customer service. Our customer success manager Eloise was flawless in her knowledge and suggestions for how to grow our business, as well as incredibly patient and understanding.

★★★★★SURVIVALfrom Australia · 6 March 2023

We transitioned over to Dotdigital from another large player in the Email Marketing space and we couldn't be happier with the service we have received. They have helped streamline our EDM's and SMS and our deliverability/open rates are up by 15+%.Our CSM Eloise is constantly helping us streamline and automate our campaigns and always informing us of best practice. It's actually nice to have a proper account manager, something we didn't have before at our previous Email Marketing Partner. Plus We're actually paying less! Wish we switched years ago.

★★★★★TRAPO® Car Mat Malaysiafrom Malaysia · 8 February 2023

DotDigital is incredibly easy to use even for a beginner at handling CRM. User-friendly interface, reliable platform, and a joy to operate. Plus, DotDigital's support team is excellent, especially Eunice Ng, our Customer Success Manager. TRAPO has definitely experienced incredible growth, thanks to robust Email Marketing platforms like DotDigital!

★★★★★Trapo Singaporefrom Singapore · 8 February 2023

Dotdigital is in our main centre of all our marketing actions. We are working together with Dotdigital and they helped us to boost our sales with 3X. Excellent customer support and our account Manager Eunice, is a rising star. She's meticulous and helpful in helping me bring my ideas into fruition. DotDigital is a must have tool for any company that wants to grow the sales~

★★★★★London Lash UKfrom United Kingdom · 31 January 2023

I've been using Dotdigital for more than 2 years now and it's a great email marketing/sms platform! They have a nice support team who help me with any questions that I might have as well

Install in your Shopify store We pass your name, email and store domain to the Dotdigital team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#2
Improve your store
Total reviews
21
No change vs 30 days ago
Average rating
4.5 ★
0.00 vs 30 days ago
Top market
AU
44.2% of installs

Category & keyword rankings

Position and market share today

CollectionImprove your store#20.0%
CollectionUseful apps for Philippines#70.0%
CollectionUseful apps for Malaysia#80.0%
CollectionUseful apps for Indonesia#80.0%

Reviews trend

Cumulative reviews · last 6 months

21 → 21 reviews · rating steady at 4.5★
Ranks #2 in 1 of 10 App Store groups tracked.Open full charts →

Dotdigital Marketing FAQs

How do I install the Dotdigital Marketing Shopify app?
To install Dotdigital Marketing on your Shopify store, click on the Dotdigital Marketing installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Dotdigital Marketing on your Shopify store, then contact us now.
What are the key features of Dotdigital Marketing?

The key features offered by Dotdigital Marketing to Shopify store owners are:

  • Unified data - Sync customer data, catlog, and order data to fuel your marketing
  • Cross-channel marketing - Send smart, personalized, and engaging messages
  • Marketing automation - Automate lifecycle marketing campaigns and journeys
  • AI agents - Build, edit and report using conversational prompts
  • Revenue reporting - track the commercial impact of your marketing
Does Dotdigital Marketing integrate with other Shopify apps or tools?

Yes, Dotdigital Marketing seamlessly integrates with other Shopify apps or tools, such as Email marketing - Send clever, customized, and captivating emails., Marketing automation - Use automatic tools to manage data-based marketing campaigns throughout their lifecycle., Send urgent updates and advertise through SMS messages..

Is there a free trial available for Dotdigital Marketing?

No, Dotdigital Marketing does not offer any free trial.

What are the pricing plans for Dotdigital Marketing?

The app offers 1 plan that is forever-free.

How does billing work for Dotdigital Marketing?

Dotdigital Marketing is completely free to install and use. Additional charges may or may not apply.

Can I cancel or upgrade my subscription plan at any time?

Yes, Dotdigital Marketing allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Dotdigital Marketing offer customer support?

Yes, Dotdigital Marketing offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Dotdigital Marketing offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is Dotdigital Marketing compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Alternatives

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Dotdigital team so they can help install and configure the app on your store.

.myshopify.com
4.5★★★★☆21 reviews · 90.5% positive

Writing reviews on ShopDigest is coming soon.

  • FW
    Fogarty Wine GroupAustralia · 14 Mar 2023
    ★★★★★

    We couldn't be happier with the platform, and in particular the customer service. Our customer success manager Eloise was flawless in her knowledge and suggestions for how to grow our business, as well as incredibly patient and understanding.

    DO
    DotdigitalDeveloper20 Mar 2023

    Hey Fogarty Wine Group,Awww, such a great review, thank you. 🙏RegardsDarren H

  • SU
    SURVIVALAustralia · 6 Mar 2023
    ★★★★★

    We transitioned over to Dotdigital from another large player in the Email Marketing space and we couldn't be happier with the service we have received. They have helped streamline our EDM's and SMS and our deliverability/open rates are up by 15+%.Our CSM Eloise is constantly helping us streamline and automate our campaigns and always informing us of best practice. It's actually nice to have a proper account manager, something we didn't have before at our previous Email Marketing Partner. Plus We're actually paying less! Wish we switched years ago.

    DO
    DotdigitalDeveloper20 Mar 2023

    Hey Survival,Woah that's excellent, +15% 📈Such an awesome review. Thanks for sharing.RegardsDarren H

  • TC
    TRAPO® Car Mat MalaysiaMalaysia · 8 Feb 2023
    ★★★★★

    DotDigital is incredibly easy to use even for a beginner at handling CRM. User-friendly interface, reliable platform, and a joy to operate. Plus, DotDigital's support team is excellent, especially Eunice Ng, our Customer Success Manager. TRAPO has definitely experienced incredible growth, thanks to robust Email Marketing platforms like DotDigital!

    DO
    DotdigitalDeveloper20 Mar 2023

    Hey Trapo,Whoop 🙌 Your review is brilliant. It's great to hear we've helped support your growth.RegardsDarren H

  • TS
    Trapo SingaporeSingapore · 8 Feb 2023
    ★★★★★

    Dotdigital is in our main centre of all our marketing actions. We are working together with Dotdigital and they helped us to boost our sales with 3X. Excellent customer support and our account Manager Eunice, is a rising star. She's meticulous and helpful in helping me bring my ideas into fruition. DotDigital is a must have tool for any company that wants to grow the sales~

    DO
    DotdigitalDeveloper2 Jul 2020

    Hey Trapo Singapore 👋Great review, thanks for sharing it! YAY, boosted your sales X3, amazing!RegardsDarren H

  • LL
    London Lash UKUnited Kingdom · 31 Jan 2023
    ★★★★★

    I've been using Dotdigital for more than 2 years now and it's a great email marketing/sms platform! They have a nice support team who help me with any questions that I might have as well

    DO
    DotdigitalDeveloper20 Mar 2023

    Hey London Lash UK,Thanks for your 5⭐ review.RegardsDarren H

  • AC
    ActiveskinAustralia · 30 Jan 2023
    ★★★★★

    I've been using the Dot Digital platform for around 5 years now. The platform is very intuitive and the account management / support is next level.Chris in the Sydney office has been so helpful in setting up our automations and is always very responsive when I need support.

    DO
    DotdigitalDeveloper20 Mar 2023

    Hey Activeskin 👋YAY, your review is awesome. Thanks for sharing.RegardsDarren H

  • CP
    Core Products International, Inc.United States · 30 Sep 2022
    ★★★★★

    Working with DotDigital and our account manager Priscylla has been amazing. The product is great and the support is even better.

    DO
    DotdigitalDeveloper30 Sep 2022

    Heyyyy Core Products International, Inc. 👋Thanks for writing a review about us 🙌RegardsDarren H

  • HO
    HotshoppaAustralia · 30 Jun 2022
    ★★★★★

    After signing up with Dotdigital we've been very pleased with their excellent level of customer service, professionalism & quality of product. In particular a special thanks to Kayla who has been an absolute superstar!

    DO
    DotdigitalDeveloper1 Jul 2022

    Hey Hotshoppa 👋YAY, thanks for leaving us a review 🙌RegardsDarren H

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