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Fueled Attribution Suite Shopify App by Fueled

Push 1st-party attribution events to Google Analytics, Google Ads, Facebook Pixel/CAPI & Segment. Send enhanced tracking events to Meta CAPI and Google Ads.

4.7 27 reviewsPaid from $17/month

Install in your Shopify store We pass your name, email and store domain to the Fueled team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of Fueled Attribution Suite

Pros
  • Accurate Data Tracking: The app provides precise and reliable tracking of orders, revenue, and other metrics, matching Shopify data perfectly.
  • Seamless GA4 Integration: Users report effortless setup and improved GA4 functionality, including event matching and additional data points.
  • Exceptional Customer Support: The team, especially Sean, is praised for being responsive, knowledgeable, and going above and beyond to resolve issues.
  • Easy Installation: The app is straightforward to install and use, with no reported technical hiccups during setup.
Cons
  • Pricing Transparency Issues: Some users express confusion and frustration over pricing changes and lack of communication about the free version’s discontinuation.
  • Limited Handling of Returns/Cancellations: The app currently does not account for returns or canceled orders in GA4 conversions, which some users find problematic.

Screenshots

Fueled Attribution Suite Shopify app screenshot 1
Fueled Attribution Suite Shopify app screenshot 2
Fueled Attribution Suite Shopify app screenshot 3
Fueled Attribution Suite Shopify app screenshot 4
Fueled Attribution Suite Shopify app screenshot 5

About the app

Send enhanced tracking events to Meta CAPI and Google Ads.

  • Easy, No-Code Install. Track a dozen event types in GA4 & Adwords in minutes.
  • Make better decisions & increase ROAS with accurate FB & Google Ads attribution.
  • Track every purchase, including POS & recurring with server-side attribution.
  • Fully customizable client-side tracking solution for Google, Facebook & Segment.
  • Leverage our data layer to set up consistent Google Tag Manager event tracking.

Install in your Shopify store We pass your name, email and store domain to the Fueled team so they can help install and configure the app on your store.

Keywords

Google Analytics tracking Shopify appsGoogle Ads attribution Shopify appsFacebook Pixel tracking Shopify appsMeta CAPI events Shopify appsSegment tracking Shopify appsserver-side attribution Shopify appsclient-side tracking Shopify appsGoogle Tag Manager events Shopify appsROAS improvement Shopify appsaccurate ad attribution Shopify appsPOS purchase tracking Shopify appsrecurring purchase tracking Shopify appsno-code tracking Shopify appsenhanced tracking events Shopify apps1st-party attribution Shopify apps

Key features

  • Track events in GA4 and Google Ads without any coding required.
  • Improve ad performance with accurate Facebook and Google Ads attribution.
  • Monitor both online and offline purchases, including POS transactions.

Pricing

Fueled Attribution Suite pricing plans

Fueled Starter
$17 /month
  • Stream events to Google Analytics 4
  • Track offline purchases into GA4
Starter Plus
$59 /month
  • Stream events to GA4
  • Send Remarketing events to Google Ads
  • Send Enhanced Conversions to Google Ads
  • Improve your ROAS with a robust setup
Fueled Standard
$189 /month
  • Stream events into GA4
  • Send Enhanced Conversions to Google Ads
  • Facebook Pixel/CAPI integration
  • Access to dedicated Slack support
Fueled Advanced
$349 /month
  • Access to all of our CAPI integrations
  • Access to our 1st-Party ID Graph
  • Access to server-side Klaviyo events
  • Segment.com integration
  • Premium support

Not sure which plan to pick? Discuss Fueled Starter or Starter Plus plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Fueled Attribution Suite costs for each of the plan(s)

The app has 4 pricing plans: 0 free and 4 paid. The paid plans offered by Fueled Attribution Suite are Fueled Starter, Starter Plus, Fueled Standard, Fueled Advanced.

The details of the plans are outlined below.

  • Fueled Starter: the Fueled Starter plan costs $17 and comes with a 14-day free trial period. The plan offers a host of features, including Stream events to Google Analytics 4, Track offline purchases into GA4.
  • Starter Plus: the Starter Plus plan costs $59 and comes with a 14-day free trial period. The plan offers a host of features, including Stream events to GA4, Send Remarketing events to Google Ads, Send Enhanced Conversions to Google Ads, Improve your ROAS with a robust setup.
  • Fueled Standard: the Fueled Standard plan costs $189 and comes with a 14-day free trial period. The plan offers a host of features, including Stream events into GA4, Send Enhanced Conversions to Google Ads, Facebook Pixel/CAPI integration, Access to dedicated Slack support.
  • Fueled Advanced: the Fueled Advanced plan costs $349 and comes with a 14-day free trial period. The plan offers a host of features, including Access to all of our CAPI integrations, Access to our 1st-Party ID Graph, Access to server-side Klaviyo events, Segment.com integration, Premium support.

Fueled Attribution Suite price summary

Pricing summaryFrom $17/month. Free trial available.
Total pricing plan(s)4
Number of free plan(s)0
Number of paid plan(s)4
Cost of paid plan(s)$17, $59, $189, $349
Free trial availableYes, for 14 day(s)

For further information regarding Fueled Attribution Suite pricing plans, see the official website.

Install in your Shopify store We pass your name, email and store domain to the Fueled team so they can help install and configure the app on your store.

Comparison

Top Fueled Attribution Suite alternatives — detailed comparison

The table below highlights the crucial differences between Fueled Attribution Suite and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Fueled Attribution SuiteInstall
Triple WhaleInstall
Parkour: Facebook Pixel & FeedInstall
Add app
General information
Ratings4.7 ★ (27 reviews)4.0 ★ (92 reviews)4.9 ★ (193 reviews)
Developed byFueledTriple WhaleEcom Parkour Limited
Launch date3 October 20224 December 202018 October 2024
Pricing$17/month, $59/month, $189/month, $349/monthFree, $219/month, $749/monthFree
ObjectiveSend enhanced tracking events to Meta CAPI and Google Ads.Find the exact data points to grow your brandFacebook Pixel & Meta Pixel (CAPI) with Feed & Catalog
CategoriesAnalyticsAnalyticsAds, Analytics
Key features & highlights
PurposePush 1st-party attribution events to Google Analytics, Google Ads, Facebook Pixel/CAPI & Segment.Triple Whale provides important metrics and attribution in a user-friendly dashboard.Capture conversions on Facebook platforms with our app using CAPI and essential metrics.
Features list
  • Track events in GA4 and Google Ads without any coding required.
  • Improve ad performance with accurate Facebook and Google Ads attribution.
  • Monitor both online and offline purchases, including POS transactions.
  • AI agents automate complex analyses and detect potential issues in real-time.
  • Chat with an AI data scientist to get instant answers and reports.
  • Capture detailed customer behavior missed by other tracking platforms.
  • Track Facebook and Instagram events seamlessly with Meta Pixel and Conversion API.
  • Bypass iOS 14 restrictions and ad blockers using advanced server-side tracking.
  • Optimize ad performance with real-time UTM tracking for data-driven decisions.
Highlights—
  • Based in United States
  • Based in United States
User reviews and ratings
Recommended88.9%79.1%97.9%
Pros
  • The app provides precise and reliable tracking of orders, revenue, and other metrics, matching Shopify data perfectly.
  • Users report effortless setup and improved GA4 functionality, including event matching and additional data points.
  • The team, especially Sean, is praised for being responsive, knowledgeable, and going above and beyond to resolve issues.
  • The app is straightforward to install and use, with no reported technical hiccups during setup.
  • Users highlight improved ad network optimization and better event match rates, leading to lower CPAs.
  • Many users feel the app is underpriced for the benefits it provides, including free version users who received excellent support.
  • The app is noted to be compliant with GDPR when used with additional appropriate apps.
  • Consolidates data from multiple platforms into a single, intuitive dashboard for streamlined analytics.
  • Clean layout and easy navigation enhance usability for both casual and power users.
  • Multiple users highlight responsive and knowledgeable support teams, including personalized account managers.
  • Provides real-time, accurate data to optimize ad spend and marketing strategies.
  • Flexible dashboards and reporting tools allow users to tailor metrics to their needs.
  • Features like Moby (AI-driven insights) and Sonar (international ad tracking) are frequently praised.
  • Multi-touch attribution models help clarify marketing performance across channels.
  • Easy setup and compatibility with major platforms like Shopify, Meta, and Google Ads.
  • Users report high ROI, especially for businesses scaling beyond $50k/month.
  • Regular updates and feature additions demonstrate commitment to product evolution.
  • The app simplifies the process of setting up and integrating Facebook Pixel and Conversion API, often described as quick and hassle-free.
  • Users report improved tracking accuracy, leading to better Facebook ad performance and data reliability.
  • The support team is frequently praised for being responsive, helpful, and resolving issues promptly.
  • The user interface is noted for being clean, easy to navigate, and providing clear analytics.
  • Works seamlessly across multiple Shopify stores, with consistent performance.
  • Many users highlight the app’s free tier as outperforming paid alternatives in functionality.
  • The analytics and reporting features are appreciated for their clarity and usefulness in optimizing ad campaigns.
Cons
  • Some users express confusion and frustration over pricing changes and lack of communication about the free version’s discontinuation.
  • The app currently does not account for returns or canceled orders in GA4 conversions, which some users find problematic.
  • Frequent crashes, slow loading times, and unreliable integrations (e.g., Facebook Ads).
  • Fails to pull real-time Shopify shipping costs, leading to profit calculation errors.
  • Complaints about frequent price hikes and lack of transparency in subscription terms.
  • Inability to filter pixel data by Shopify tags or product attributes restricts deeper analysis.
  • Dominant sentiment is positive (e.g., praise for responsiveness and personalized help), so removed from Cons.
  • Positive mentions outweigh negative (e.g., "seamless" setup), so kept in Pros and removed conflicting point from Cons.
  • Negative sentiment (e.g., "expensive," "price hikes") dominated, so kept in Cons.
  • Some users expressed a desire for additional event tracking features like add-payment-info or cart view.
  • A minority of users hope for broader feature sets to match competitors, such as tracking for collection views.
Pricing and plans
Total pricing plans430
Free planNot availableAvailableNot available
Free trialYes, for 14 day(s)NoNo
Technical information
Rating4.7 ★4.0 ★4.9 ★
Total reviews2791190
Launch date3 October 20224 December 202018 October 2024

More details about Fueled Attribution Suite

Product description

Improve ROAS with Better Data. Fueled Attribution makes it easy to get up & running with Google Analytics (GA4), Google Ads Enhanced Conversions, Facebook Pixel/Conversion API, and Segment in minutes. No coding is required. Leverage our client-side & server-side tracking for reliable attribution. Customize events using our attribution library & data layer. Send point-of-sale, subscription purchases, & "offline purchases" to Google Analytics, Google Ads, Facebook Conversion API, & Segment.com.

AI summary

The app is a Shopify-integrated analytics tool designed to enhance GA4 tracking accuracy, providing precise ecommerce data synchronization between Shopify and Google Analytics. It ensures reliable event tracking, including purchases, subscriptions, and draft orders, with near-perfect revenue and order count alignment. The app supports advanced features like improved event match rates for Google and Meta ad networks, enabling better campaign optimization. Its strengths include seamless installation, robust data accuracy, and exceptional customer support, often resolving configuration issues beyond the app's scope. A notable limitation is the lack of automatic tracking for returns or canceled orders in GA4 conversions. Some concerns exist regarding data privacy, as the app requires broad access to store data, raising questions about potential third-party usage. While the free version was previously available, its discontinuation without clear communication has caused frustration. Pricing transparency and flexibility, particularly around enhanced conversion tracking, have also been points of contention. The app is particularly effective for headless stores and businesses transitioning from Universal Analytics to GA4, offering actionable insights and improved reporting capabilities.

Support

For any questions, concerns, or assistance with Fueled Attribution Suite, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Fueled Attribution Suite offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Language support

Details of the Fueled Attribution Suite are available in various languages on the Shopify app store, including English.

Fueled Attribution Suite support information in a nutshell
Support emailsupport@fueled.io
Contact number(s)Not available
FAQ pageFAQ details
Privacy policyPrivacy details
Language supportEnglish
Integration

The list of top Shopify apps, features or software tools that Fueled Attribution Suite seamlessly integrates with are given below.

Shopify AdminFacebook CAPIGA4Google AdsPoint of SaleReCharge PaymentsSegment
Developer
NameFueled
ProfileSee all apps by Fueled
WebsiteView developer profile
Address5141 Newton Street, Denver, CO, 80221

Installation

How to install Fueled Attribution Suite on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Fueled team.

2

The developer gets in touch

Fueled contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.7
★★★★★
27 total reviews
523
41
32
20
11

Fueled Attribution Suite has an overall rating of 4.7 stars from a total of 27 reviews on the Shopify app store. Of these, 24 (88.9%) are positive, 2 (7.4%) are neutral, and 1 (3.7%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★ALOHAfrom United States · 19 December 2023

I had no idea how much valuable and actionable (in every sense of the word) data we were missing out on before we installed Fueled. Our GA4 reports are now matching up 1:1 with the reality we're seeing on Shopify, plus we're getting access to additional data points and audiences that hadn't previously been available to us at all. Same goes for our event matching on Google and Meta's ad networks. The event match rates and data being fed back to the networks are significantly better than we were seeing before, even with cAPI setup. Now those networks can optimize more efficiently and drive lower CPAs. Outside of the app itself, the above-and-beyond service from Sean and the team has been incredible. They're viewing the data in our accounts, matching it up with our Shopify data, and letting us know (unprompted) where things can be improved, whether the issues are solved by Fueled or if it's because of an issue in our website code or something else that's technically non-Fueled related. As a small team that type of partner means everything. This app is worth more than it's currently priced at. If you do any paid marketing or otherwise want to improve your own reporting it's a must-have.

★★★★★adoornfrom United States · 18 December 2023

Great support for the integration of this app! We're extremely excited to see how our business can improve now that we have it live. Highly recommend, thanks team!

★★★★★ALOHA Collectionfrom United States · 18 December 2023

A must have app. We're operating a Headless store and saw enormous lifts in bringing Fueled into our tech stack, and also allowed us to drop well-know/antiquated approaches for increased accuracy, speed, and support from our event tracking partner. Sean & the Fueled team are great, get your store Fueled!

★★★★★ProClip USAfrom United States · 18 December 2023

Fueled has helped us transition smoothly out of UA and into GA4. As well, we're not owning our data and addressing 1st party data. We're excited to move into fueled insights. Sean, the owner, knows data like no other.

★★★★★Valvolinefrom United States · 25 October 2023

I would highly recommend this connector! The team has been super knowledgeable and responsive! Any questions have been addressed and resolved quickly!

Install in your Shopify store We pass your name, email and store domain to the Fueled team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#27
google tag manager
Total reviews
27
No change vs 30 days ago
Average rating
4.7 ★
0.00 vs 30 days ago
Top market
IT
Share of installs unavailable

Category & keyword rankings

Position and market share today

Keywordgoogle tag manager#27—
Keywordtag manager#45—
Keywordgoogle ads#54—
KeywordAttribution#75—

Reviews trend

Cumulative reviews · last 6 months

27 → 27 reviews · rating steady at 4.7★
Ranks #27 in 1 of 6 App Store groups tracked.Open full charts →

Fueled Attribution Suite FAQs

How do I install the Fueled Attribution Suite Shopify app?
To install Fueled Attribution Suite on your Shopify store, click on the Fueled Attribution Suite installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Fueled Attribution Suite on your Shopify store, then contact us now.
What are the key features of Fueled Attribution Suite?

The key features offered by Fueled Attribution Suite to Shopify store owners are:

  • Easy, No-Code Install. Track a dozen event types in GA4 & Adwords in minutes.
  • Make better decisions & increase ROAS with accurate FB & Google Ads attribution.
  • Track every purchase, including POS & recurring with server-side attribution.
  • Fully customizable client-side tracking solution for Google, Facebook & Segment.
  • Leverage our data layer to set up consistent Google Tag Manager event tracking.
Does Fueled Attribution Suite integrate with other Shopify apps or tools?

Fueled Attribution Suite has not made any official mention of integrating with other Shopify apps or tools. To obtain further information, kindly reach out to their support team or consult your Shopify developer.

Is there a free trial available for Fueled Attribution Suite?

Yes, Fueled Attribution Suite offers a 14-day free trial on all its paid plans.

What are the pricing plans for Fueled Attribution Suite?

The app offers 4 paid plans, which cost $17/month, $59/month, $189/month, $349/month, and come with a 14-day free trial period.

How does billing work for Fueled Attribution Suite?

Fueled Attribution Suite uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, Fueled Attribution Suite allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Fueled Attribution Suite offer customer support?

Yes, Fueled Attribution Suite offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Fueled Attribution Suite offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is Fueled Attribution Suite compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Alternatives

Triple Whale
by Triple Whale

Triple Whale provides important metrics and attribution in a user-friendly dashboard.

Free plan · From $219/mo
★ 4.0 (92)
Parkour: Facebook Pixel & FeedBuilt for Shopify
by Ecom Parkour Limited

Free
★ 4.9 (193)
Microsoft Clarity: AI Insights
by Microsoft Clarity

Free
★ 4.6 (2.4K)

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Fueled team so they can help install and configure the app on your store.

.myshopify.com
4.7★★★★★27 reviews · 88.9% positive

Writing reviews on ShopDigest is coming soon.

  • AL
    ALOHAUnited States · 19 Dec 2023
    ★★★★★

    I had no idea how much valuable and actionable (in every sense of the word) data we were missing out on before we installed Fueled. Our GA4 reports are now matching up 1:1 with the reality we're seeing on Shopify, plus we're getting access to additional data points and audiences that hadn't previously been available to us at all. Same goes for our event matching on Google and Meta's ad networks. The event match rates and data being fed back to the networks are significantly better than we were seeing before, even with cAPI setup. Now those networks can optimize more efficiently and drive lower CPAs. Outside of the app itself, the above-and-beyond service from Sean and the team has been incredible. They're viewing the data in our accounts, matching it up with our Shopify data, and letting us know (unprompted) where things can be improved, whether the issues are solved by Fueled or if it's because of an issue in our website code or something else that's technically non-Fueled related. As a small team that type of partner means everything. This app is worth more than it's currently priced at. If you do any paid marketing or otherwise want to improve your own reporting it's a must-have.

  • AD
    adoornUnited States · 18 Dec 2023
    ★★★★★

    Great support for the integration of this app! We're extremely excited to see how our business can improve now that we have it live. Highly recommend, thanks team!

  • AC
    ALOHA CollectionUnited States · 18 Dec 2023
    ★★★★★

    A must have app. We're operating a Headless store and saw enormous lifts in bringing Fueled into our tech stack, and also allowed us to drop well-know/antiquated approaches for increased accuracy, speed, and support from our event tracking partner. Sean & the Fueled team are great, get your store Fueled!

  • PU
    ProClip USAUnited States · 18 Dec 2023
    ★★★★★

    Fueled has helped us transition smoothly out of UA and into GA4. As well, we're not owning our data and addressing 1st party data. We're excited to move into fueled insights. Sean, the owner, knows data like no other.

  • VA
    ValvolineUnited States · 25 Oct 2023
    ★★★★★

    I would highly recommend this connector! The team has been super knowledgeable and responsive! Any questions have been addressed and resolved quickly!

  • &K
    &KeepUnited Kingdom · 23 Oct 2023
    ★★★★★

    Excellent support in configuring our GA4. We've had a number of issues that Sean has been supporting us to get to the bottom of. All due to our GA4 configuration and other apps.

  • LA
    LACONICUMSpain · 21 Sep 2023
    ★★★★★

    They're solving a huge problem, and very well executed. The app is great, plus support is absolutely amazing. Thanks Sean!!!

  • WI
    wildbillswesternUnited States · 1 Sep 2023
    ★★★★★

    This app is an absolute game-changer! We installed the app, connected to GA4 and the next day I could see each and every order was tracked from the previous day. Not just tracked, but tracked with the order number, with the correct dollar amount, to the CENT! Seriously I've never had tracking this good... ever. In all my years on Shopify, Google Analytics was always off by 10% or so when it came to order counts and revenue. But not anymore!!! I am installing this on all of my stores. 10/10 recommend!

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