Ad Spend Shopify Apps – Market Share Breakdown
(Updated October 2026) See which ad spend Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Ad Spend Shopify Apps — Full Market Share Table
All tracked ad spend Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TikTok | 53.96% | 0.57 | Declining |
| 2 |  Google & YouTube | 25.53% | 2.85 | Declining |
| 3 |  Facebook & Instagram | 17.10% | 1.73 | Climbing |
| 4 |  Propel Replay, Survey, Heatmap | 1.73% | 0.46 | Climbing |
| 5 |  ChatGPT Ads | 1.04% | 1.04 | Climbing |
| 6 |  Omega Facebook Pixel, Meta Ads | 0.28% | 0.26 | Climbing |
| 7 |  ProfitFinder Profit Calculator | 0.12% | 0.12 | Climbing |
| 8 |  Trackify Facebook Pixel,TikTok | 0.05% | 0.00 | Climbing |
| 9 |  TP: True Profit Analytics | 0.04% | 0.01 | Climbing |
| 10 |  Snapchat Ads | 0.03% | 0.12 | Declining |
Showing 1-10 out of 23
Key Insights:
- TikTok holds 54.0% share of ad spend app installs — 28.4pp ahead of Google & YouTube (25.5%).
- Top 3 apps (TikTok, Google & YouTube, Facebook & Instagram) account for 96.6% of all ad spend install share — a fragmented market.
- Facebook & Instagram is gaining share fastest this month (+1.73pp) — the largest single gainer among the top ad spend apps by share.
- Google & YouTube is losing share fastest (-2.85pp) — could indicate a churning user base or a stronger challenger gaining ground.
Ad Spend Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 ad spend Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| TikTok | 67.1% | 66.7%0.45 | 64.5%2.21 | 58.3%6.15 | 54.5%3.77 | 53.9%0.64 |
| Google & YouTube | 30.5% | 30.2%0.34 | 31.1%0.92 | 29.9%1.15 | 25.7%4.23 | 25.5%0.19 |
| Facebook & Instagram | 0.3% | 0.7%0.35 | 2.3%1.61 | 8.9%6.61 | 16.3%7.43 | 17.2%0.83 |
| Propel Replay, Survey, Heatmap | 1.1% | 2.0%0.88 | 1.2%0.78 | 2.2%0.99 | 1.6%0.54 | 1.7%0.08 |
| ChatGPT Ads | — | — | — | — | 1.0% | 1.1%0.03 |
Key Insights:
- TikTok's share contracted from 67.1% → 53.9% over the charted period.
- Of the top 5 tracked ad spend apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Ad Spend Shopify Apps by Country
Per-country market share rankings for ad spend Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | |||
| 2 | | | | ||
| 3 | | ||||
| 4 | | |  | | |
| 5 | | | | | |
Key Insights:
- TikTok leads ad spend apps in 2 of 4 tracked markets (United States, United Kingdom).
- TikTok leads worldwide, but 2 of 4 tracked markets crown a different leader — Google & YouTube in India, Google & YouTube in China.
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Top 5 Apps in Ad Spend
- ChatGPT Ads — Leads ad spend apps with 1.0% install share, rated 2.4★ — gaining share this month.
- Google & YouTube — Holds 25.5% of ad spend app install share, rated 4.5★ — losing share this month.
- TikTok — Holds 53.9% of ad spend app install share, rated 4.8★ — losing share this month.
- Facebook & Instagram — Holds 17.2% of ad spend app install share, rated 3.9★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 1.7% of ad spend app install share, rated 4.9★ — gaining share this month.
Ad Spend Shopify Apps — Frequently Asked Questions
1. Which ad spend app has the highest market share on Shopify?
TikTok ranks #1 by share among ad spend apps at 54.0%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for ad spend Shopify apps?
For ad spend (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which ad spend apps are gaining market share on Shopify?
Facebook & Instagram is gaining ad spend app market share fastest this month, up +1.73pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which ad spend apps are losing market share on Shopify?
Google & YouTube has lost the most market share this month among ad spend apps (-2.85pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most ad spend Shopify app installs?
United States drives the largest share of ad spend app installs at 39.5%, followed by United Kingdom at 5.3% and France at 4.5%. Use the country picker on the third card to compare market leaders by country.
6. How many ad spend apps does ShopDigest track on Shopify?
ShopDigest tracks 96 ad spend apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share ad spend app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under ad spend (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For ad spend, TikTok leads on share; see the rankings tab for who currently holds #1 position.
