Branded Tracking Page Shopify Apps — Full Market Share Table
All tracked branded tracking page Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  17TRACK Order Tracking | 71.30% | 9.09 | Declining |
| 2 |  CWILL Order Tracking | 19.78% | 17.51 | Climbing |
| 3 |  Track123 Order Tracking | 6.88% | 6.79 | Declining |
| 4 |  Sendcloud | Shipping Platform | 1.23% | 1.08 | Declining |
| 5 |  EasyRoutes Local Delivery | 0.22% | 0.29 | Declining |
| 6 |  Order Tracking Notifier by H3 | 0.20% | 0.10 | Declining |
| 7 |  DS Pickup Delivery Date Rates | 0.10% | 0.09 | Declining |
| 8 |  Avada Order Tracking | 0.09% | 0.01 | Climbing |
| 9 |  ShipStation Orders & Inventory | 0.06% | 0.03 | Climbing |
| 10 |  Loop Returns & Exchanges | 0.04% | 0.02 | Climbing |
Showing 1-10 out of 25
Key Insights:
- 17TRACK Order Tracking holds 71.3% share of branded tracking page app installs — 51.5pp ahead of CWILL Order Tracking (19.8%).
- Top 3 apps (17TRACK Order Tracking, CWILL Order Tracking, Track123 Order Tracking) account for 98.0% of all branded tracking page install share — a concentrated market.
- CWILL Order Tracking is gaining share fastest this month (+17.51pp) — the largest single gainer among the top branded tracking page apps by share.
- 17TRACK Order Tracking is losing share fastest (-9.09pp) — could indicate a churning user base or a stronger challenger gaining ground.
Branded Tracking Page Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 branded tracking page Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| 17TRACK Order Tracking | 68.6% | 68.0%0.60 | 67.9%0.16 | 70.6%2.75 | 69.6%1.06 | 71.3%1.74 |
| CWILL Order Tracking | 17.1% | 17.2%0.05 | 16.4%0.76 | 14.9%1.50 | 21.1%6.20 | 19.8%1.36 |
| Track123 Order Tracking | 12.7% | 12.8%0.17 | 13.0%0.18 | 12.5%0.51 | 7.1%5.38 | 6.9%0.26 |
| Sendcloud | Shipping Platform | 0.4% | 0.7%0.28 | 1.2%0.51 | 0.9%0.35 | 1.2%0.30 | 1.2%0.06 |
| EasyRoutes Local Delivery | 0.6% | 0.8%0.16 | 0.6%0.18 | 0.3%0.35 | 0.5%0.19 | 0.2%0.23 |
Key Insights:
- 17TRACK Order Tracking's share expanded from 68.6% → 71.3% over the charted period.
- Of the top 5 tracked branded tracking page apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Branded Tracking Page Shopify Apps by Country
Per-country market share rankings for branded tracking page Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | 17TRACK Order Tracking | 17TRACK Order Tracking | 17TRACK Order Tracking | 17TRACK Order Tracking | 17TRACK Order Tracking |
| 2 | CWILL Order Tracking | CWILL Order Tracking | Track123 Order Tracking | CWILL Order Tracking | CWILL Order Tracking |
| 3 | Track123 Order Tracking | Track123 Order Tracking | CWILL Order Tracking | Track123 Order Tracking | Track123 Order Tracking |
| 4 | Sendcloud | Shipping Platform | EasyRoutes Local Delivery |  Return Prime:Return & Exchange | Avada Order Tracking | Sendcloud | Shipping Platform |
| 5 | EasyRoutes Local Delivery | ShipStation Orders & Inventory | Avada Order Tracking |  Synctrack AI Order Tracking | EasyRoutes Local Delivery |
Key Insights:
- 17TRACK Order Tracking leads branded tracking page apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Branded Tracking Page
- 17TRACK Order Tracking — Leads branded tracking page apps with 71.3% install share, rated 4.9★ — losing share this month.
- CWILL Order Tracking — Holds 19.8% of branded tracking page app install share, rated 5.0★ — gaining share this month.
- Track123 Order Tracking — Holds 6.9% of branded tracking page app install share, rated 4.9★ — losing share this month.
- Sendcloud | Shipping Platform — Holds 1.2% of branded tracking page app install share, rated 4.5★ — losing share this month.
- Order Tracking Notifier by H3 — Holds 0.2% of branded tracking page app install share, rated 5.0★ — losing share this month.
Branded Tracking Page Shopify Apps — Frequently Asked Questions
1. Which branded tracking page app has the highest market share on Shopify?
17TRACK Order Tracking dominates the branded tracking page category on Shopify with 71.3% of installs — 51.5pp ahead of CWILL Order Tracking. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for branded tracking page Shopify apps?
For branded tracking page (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which branded tracking page apps are gaining market share on Shopify?
CWILL Order Tracking is gaining branded tracking page app market share fastest this month, up +17.51pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which branded tracking page apps are losing market share on Shopify?
17TRACK Order Tracking has lost the most market share this month among branded tracking page apps (-9.09pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most branded tracking page Shopify app installs?
United States drives the largest share of branded tracking page app installs at 24.5%, followed by France at 9.1% and Hong Kong at 7.5%. Use the country picker on the third card to compare market leaders by country.
6. How many branded tracking page apps does ShopDigest track on Shopify?
ShopDigest tracks 95 branded tracking page apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
