Custom Discount Codes Shopify Apps — Full Market Share Table
All tracked custom discount codes Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TxtCart AI: SMS Marketing | 65.00% | 27.71 | Climbing |
| 2 |  Wa: WhatsApp Chat, WhatsApp AI | 12.83% | 9.52 | Climbing |
| 3 |  Reco: WhatsApp Chat, Cart & AI | 8.75% | 8.37 | Climbing |
| 4 |  CA: WhatsApp Chat Order Button | 4.83% | 0.27 | Climbing |
| 5 |  Wiz AI Email Marketing | 4.06% | 22.15 | Declining |
| 6 |  KwikEngage: Whatsapp Marketing | 2.19% | 1.29 | Declining |
| 7 |  Kanal: WhatsApp Marketing & AI | 0.83% | 1.03 | Declining |
| 8 |  Abandoned Cart Email Marketing | 0.60% | 20.58 | Declining |
| 9 |  B: WhatsApp, Voice, SMS & Chat | 0.25% | 0.40 | Declining |
| 10 |  Orderly Emails ‑ Templates App | 0.16% | 0.00 | Climbing |
Showing 1-10 out of 25
Key Insights:
- TxtCart AI: SMS Marketing holds 65.0% share of custom discount codes app installs — 52.2pp ahead of Wa: WhatsApp Chat, WhatsApp AI (12.8%).
- Top 3 apps (TxtCart AI: SMS Marketing, Wa: WhatsApp Chat, WhatsApp AI, Reco: WhatsApp Chat, Cart & AI) account for 86.6% of all custom discount codes install share — a concentrated market.
- TxtCart AI: SMS Marketing is gaining share fastest this month (+27.71pp) — the largest single gainer among the top custom discount codes apps by share.
- Wiz AI Email Marketing is losing share fastest (-22.15pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Discount Codes Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom discount codes Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| TxtCart AI: SMS Marketing | 12.2% | 50.2%38.03 | 30.9%19.34 | 44.3%13.40 | 37.0%7.24 | 65.0%27.97 |
| Wa: WhatsApp Chat, WhatsApp AI | 0.7% | 3.2%2.52 | 5.0%1.75 | 1.2%3.75 | 3.3%2.05 | 12.8%9.56 |
| Reco: WhatsApp Chat, Cart & AI | — | — | — | — | 0.4% | 8.8%8.37 |
| CA: WhatsApp Chat Order Button | 0.3% | 0.3%0.04 | 0.3%0.01 | 2.0%1.69 | 4.5%2.47 | 4.8%0.32 |
| Wiz AI Email Marketing | 13.8% | 11.0%2.80 | 48.4%37.32 | 44.3%4.03 | 26.9%17.38 | 4.1%22.88 |
Key Insights:
- TxtCart AI: SMS Marketing's share expanded from 12.2% → 65.0% over the charted period.
- Of the top 5 tracked custom discount codes apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Discount Codes Shopify Apps by Country
Per-country market share rankings for custom discount codes Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | TxtCart AI: SMS Marketing | TxtCart AI: SMS Marketing | KwikEngage: Whatsapp Marketing | TxtCart AI: SMS Marketing | TxtCart AI: SMS Marketing |
| 2 | Wa: WhatsApp Chat, WhatsApp AI | Wa: WhatsApp Chat, WhatsApp AI | Wa: WhatsApp Chat, WhatsApp AI |  SMSGo: Abandoned Cart Recovery | Wa: WhatsApp Chat, WhatsApp AI |
| 3 | Reco: WhatsApp Chat, Cart & AI | Reco: WhatsApp Chat, Cart & AI | B: WhatsApp, Voice, SMS & Chat |  OptiMonk: AI Popup Builder | Reco: WhatsApp Chat, Cart & AI |
| 4 | CA: WhatsApp Chat Order Button | Wiz AI Email Marketing |  Spur: AI Agent & WhatsApp API |  Retentionly WhatsApp Marketing | CA: WhatsApp Chat Order Button |
| 5 | Wiz AI Email Marketing | CA: WhatsApp Chat Order Button | CA: WhatsApp Chat Order Button | Wa: WhatsApp Chat, WhatsApp AI | Wiz AI Email Marketing |
Key Insights:
- TxtCart AI: SMS Marketing leads custom discount codes apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- TxtCart AI: SMS Marketing leads worldwide, but India bucks the trend — KwikEngage: Whatsapp Marketing leads there.
Top 5 Apps in Custom Discount Codes
- TxtCart AI: SMS Marketing — Leads custom discount codes apps with 65.0% install share, rated 4.9★ — gaining share this month.
- Wa: WhatsApp Chat, WhatsApp AI — Holds 12.8% of custom discount codes app install share, rated 4.9★ — gaining share this month.
- Reco: WhatsApp Chat, Cart & AI — Holds 8.8% of custom discount codes app install share, rated 5.0★ — gaining share this month.
- CA: WhatsApp Chat Order Button — Holds 4.8% of custom discount codes app install share, rated 5.0★ — gaining share this month.
- Wiz AI Email Marketing — Holds 4.1% of custom discount codes app install share, rated 5.0★ — losing share this month.
Custom Discount Codes Shopify Apps — Frequently Asked Questions
1. Which custom discount codes app has the highest market share on Shopify?
TxtCart AI: SMS Marketing dominates the custom discount codes category on Shopify with 65.0% of installs — 52.2pp ahead of Wa: WhatsApp Chat, WhatsApp AI. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom discount codes Shopify apps?
For custom discount codes (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom discount codes apps are gaining market share on Shopify?
TxtCart AI: SMS Marketing is gaining custom discount codes app market share fastest this month, up +27.71pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom discount codes apps are losing market share on Shopify?
Wiz AI Email Marketing has lost the most market share this month among custom discount codes apps (-22.15pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom discount codes Shopify app installs?
United States drives the largest share of custom discount codes app installs at 61.2%, followed by United Kingdom at 7.5% and Australia at 5.9%. Use the country picker on the third card to compare market leaders by country.
6. How many custom discount codes apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom discount codes apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
