Purchase Tracking Shopify Apps — Full Market Share Table
All tracked purchase tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 45.32% | 20.56 | Declining |
| 2 |  MIDA Replay, Heatmap & Insight | 36.20% | 19.12 | Climbing |
| 3 |  Propel Replay, Survey, Heatmap | 12.20% | 6.28 | Climbing |
| 4 |  Parkour: Facebook Pixel & Feed | 2.77% | 3.53 | Declining |
| 5 |  Zigpoll Customer Surveys | 1.81% | 0.16 | Climbing |
| 6 |  Juicy Profit Analytics | 0.55% | 0.51 | Climbing |
| 7 |  Report Pundit: Custom Reports | 0.25% | 2.13 | Declining |
| 8 |  TiXel: Meta Pixel TikTok Pixel | 0.16% | 0.13 | Climbing |
| 9 |  ZT Facebook Pixel TikTok Pixel | 0.13% | 0.01 | Climbing |
| 10 |  Mipler ‑ Advanced Reports | 0.12% | 0.05 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Microsoft Clarity: AI Insights holds 45.3% share of purchase tracking app installs — 9.1pp ahead of MIDA Replay, Heatmap & Insight (36.2%).
- Top 3 apps (Microsoft Clarity: AI Insights, MIDA Replay, Heatmap & Insight, Propel Replay, Survey, Heatmap) account for 93.7% of all purchase tracking install share — a fragmented market.
- MIDA Replay, Heatmap & Insight is gaining share fastest this month (+19.12pp) — the largest single gainer among the top purchase tracking apps by share.
- Microsoft Clarity: AI Insights is losing share fastest (-20.56pp) — could indicate a churning user base or a stronger challenger gaining ground.
Purchase Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 purchase tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | 45.4% | 49.1%3.70 | 50.1%1.00 | 50.8%0.71 | 51.4%0.55 | 52.7%1.38 |
| MIDA Replay, Heatmap & Insight | 11.8% | 11.8%0.03 | 11.1%0.71 | 22.1%11.05 | 22.7%0.52 | 23.1%0.45 |
| Propel Replay, Survey, Heatmap | 18.9% | 19.5%0.62 | 19.8%0.32 | 12.8%6.99 | 13.8%0.98 | 14.2%0.34 |
| Parkour: Facebook Pixel & Feed | 17.8% | 15.2%2.61 | 12.2%3.01 | 9.6%2.65 | 8.1%1.44 | 5.9%2.27 |
| Zigpoll Customer Surveys | 0.3% | 1.2%0.91 | 0.8%0.42 | 1.1%0.32 | 2.2%1.07 | 2.1%0.07 |
Key Insights:
- Microsoft Clarity: AI Insights's share expanded from 45.4% → 52.7% over the charted period.
- Of the top 5 tracked purchase tracking apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Purchase Tracking Shopify Apps by Country
Per-country market share rankings for purchase tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Microsoft Clarity: AI Insights | MIDA Replay, Heatmap & Insight | Microsoft Clarity: AI Insights | Microsoft Clarity: AI Insights | Microsoft Clarity: AI Insights |
| 2 | MIDA Replay, Heatmap & Insight | Microsoft Clarity: AI Insights | MIDA Replay, Heatmap & Insight | MIDA Replay, Heatmap & Insight | MIDA Replay, Heatmap & Insight |
| 3 | Propel Replay, Survey, Heatmap | Propel Replay, Survey, Heatmap | Propel Replay, Survey, Heatmap | Parkour: Facebook Pixel & Feed | Propel Replay, Survey, Heatmap |
| 4 | Parkour: Facebook Pixel & Feed | Zigpoll Customer Surveys | Parkour: Facebook Pixel & Feed | Propel Replay, Survey, Heatmap | Zigpoll Customer Surveys |
| 5 | Zigpoll Customer Surveys | Parkour: Facebook Pixel & Feed | Zigpoll Customer Surveys | Zigpoll Customer Surveys | Report Pundit: Custom Reports |
Key Insights:
- Microsoft Clarity: AI Insights leads purchase tracking apps in 3 of 4 tracked markets (India, China, United Kingdom).
- Microsoft Clarity: AI Insights leads worldwide, but United States bucks the trend — MIDA Replay, Heatmap & Insight leads there.
Top 5 Apps in Purchase Tracking
- Parkour: Facebook Pixel & Feed — Leads purchase tracking apps with 5.9% install share, rated 4.9★ — losing share this month.
- MIDA Replay, Heatmap & Insight — Holds 23.1% of purchase tracking app install share, rated 4.9★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 14.2% of purchase tracking app install share, rated 4.9★ — gaining share this month.
- Microsoft Clarity: AI Insights — Holds 52.7% of purchase tracking app install share, rated 4.6★ — losing share this month.
- Zigpoll Customer Surveys — Holds 2.1% of purchase tracking app install share, rated 5.0★ — gaining share this month.
Purchase Tracking Shopify Apps — Frequently Asked Questions
1. Which purchase tracking app has the highest market share on Shopify?
Microsoft Clarity: AI Insights ranks #1 by share among purchase tracking apps at 45.3%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for purchase tracking Shopify apps?
For purchase tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which purchase tracking apps are gaining market share on Shopify?
MIDA Replay, Heatmap & Insight is gaining purchase tracking app market share fastest this month, up +19.12pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which purchase tracking apps are losing market share on Shopify?
Microsoft Clarity: AI Insights has lost the most market share this month among purchase tracking apps (-20.56pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most purchase tracking Shopify app installs?
United States drives the largest share of purchase tracking app installs at 28.7%, followed by India at 7.1% and United Kingdom at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many purchase tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 purchase tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share purchase tracking app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under purchase tracking (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For purchase tracking, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
