MailerLite is a user-friendly email marketing service that provides sophisticated marketing tools.
3.1
(31)
DARTFROGwear, United States
We've been using it for a year and so far so good, it's still being much cheaper than most of its competitors
Track MailerLite Classic's ranking, reviews, and performance over time with interactive charts. See how it compares to similar apps in the same category.
Effective Customer Support: Responsive and helpful assistance, often resolving issues quickly.
Cost-Effective Pricing: Competitive pricing compared to alternatives, with a functional free tier.
User-Friendly Interface: Intuitive design and drag-and-drop features simplify email creation.
Automation Features: Robust workflow and automation tools for targeted campaigns.
Unreliable Shopify Integration: Frequent disconnections and syncing issues with Shopify data.
Account Approval Issues: Opaque rejection criteria and frustrating approval delays.
1-1000 subscribers, 12000 emails month
1-1000 subscribers, unlimited emails
1001-2500 subscribers, unlimited emails
2501-5000 subscribers, unlimited emails
Not sure which plan to pick? Discuss Free or 1000 subscribers plans with us, learn about custom pricing, or get a demo.
The app has 4 pricing plans: 1 free and 3 paid. The free plan(s) offered by MailerLite Classic: (Free). The paid plan(s) offered by MailerLite Classic: (1000 subscribers, 2500 subscribers, 5000 subscribers).
The details of the plan(s) are outlined below:
Free: This plan is free forever, incurring no subscription costs. It offers a wide range of features like 1-1000 subscribers, 12000 emails month.
1000 subscribers: The 1000 subscribers plan costs $10 and has no free trial period. The plan offers a host of features, including 1-1000 subscribers, unlimited emails.
2500 subscribers: The 2500 subscribers plan costs $15 and has no free trial period. The plan offers a host of features, including 1001-2500 subscribers, unlimited emails.
5000 subscribers: The 5000 subscribers plan costs $30 and has no free trial period. The plan offers a host of features, including 2501-5000 subscribers, unlimited emails.
| Pricing summary | Free plan available |
| Total Pricing Plan(s) | 4 |
| Number of free plan(s) | 1 |
| Number of paid plan(s) | 3 |
| Cost of Paid Plan(s) | $10, $15, $30 |
| Free trial available | No |
For further information regarding MailerLite Classic app pricing plans, see the official website.
If you are looking for discounts on MailerLite Classic app pricing plans, feel free to contact our team - we'd be happy to help! Additionally, if you are an agency or a shop merchant with multiple Shopify stores, we can work directly with MailerLite to secure better deals on the MailerLite Classic app exclusively for you.
*Disclaimer: Please note that ShopDigest doesn't guarantee discounts on apps as any changes to the pricing plans are ultimately up to the discretion of the developer.
“We've been using it for a year and so far so good, it's still being much cheaper than most of its competitors”
“So far so good. I used Mailchimp for years but needed something much easier to use since their drag and drop was severely lacking. I gave Mailerlite a try and I've been able to make great looking emails fast. Their drag and drop is superior and easier to use than Mailchimp and I would highly recommend this app. *One thing I hope they will eventually fix is their integration for Facebook in order to install a sign up page. It seems to only grab the amount of followers on personal instead of your actual business page which does not allow the app to work on Facebook. Would be a great feature if they worked the bugs out. I have over 8k followers on my business page but the integration gives an error that I have less than 2k. ”
“I think this should be an awesome app, but however I was rejected because it mentioned that my account doesn't comply with their terms or community standards which I am not sure why? They should give a deeper rationale before rejecting someone automatically using their own algorithms. It will be great if someone on their end can approve the rejection and add on a detail reason why it is being rejected and what can be done to enroll a potential customers before an email is sent out. I will update or delete my review if I got a proper reason why it is rejected... or at least a solution for me to be onboarded to their services... ”
DARTFROGwear
United States
Andrea Bonelli
United States
CQUA
Singapore
Dasavena Granola Gourmet
Mexico
Mayu Water
United States
Stellari
United States
Ezyvision.co.nz
New Zealand
Glitter Box N.O.
United States
The table below highlights the crucial differences between MailerLite Classic and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
Add App | |||
|---|---|---|---|
| General Information | |||
| Ratings | 3.1(30 reviews) | 4.7(14,381 reviews) | |
| Developed by | MailerLite | Shopify | |
| Launch Date | 2/14/2017 | 9/18/2017 | |
| Pricing | Free, $10/month, $15/month, $30/month | Free | |
| Objective | - | Simplify all tasks and focus on your business. | |
| Categories | Email marketing | Workflow automation, Email marketing | |
| Key Features & Highlights | |||
| Purpose | MailerLite is a user-friendly email marketing service that provides sophisticated marketing tools. | Use Shopify Flow's simple code editor to personalize your store and automate your tasks. | |
| Features List |
|
| |
| Highlights | - |
| |
| User Reviews and Ratings | |||
| Recommended % | 51.6% | 93.4% | |
| Pros |
|
| |
| Cons |
|
| |
| Pricing and Plans | |||
| Total Pricing Plans | 4 | 0 | |
| Free Plan | Available | Not available | |
| Free Trial | No | No | |
| Technical Information | |||
| Rating | 3.1 | 4.7 | |
| Total Reviews | 31 | 14,786 | |
| Launch Date | 2/14/2017 | 9/18/2017 | |
| SD Points | N/A | 10000 | |
MailerLite is a platform used to design newsletters and attractive pop-ups for targeted campaigns, e-commerce promotions, and customer engagement. Users can customize their plan based on business needs, with features like a custom HTML editor, unsubscribe page builder, and dedicated IP addresses.
MailerLite is a Shopify-integrated email marketing app offering features like automation, customizable templates, and list management, with a user-friendly drag-and-drop editor. Its strengths include affordability compared to competitors, intuitive design tools, and responsive customer support in many cases. The app supports basic workflows, abandoned cart emails (though functionality is inconsistent), and ecommerce tracking when integrations work properly. However, significant weaknesses include unreliable Shopify synchronization, frequent disconnections requiring manual reinstallation, and automation failures that disrupt campaigns. Account approval processes are often opaque, with algorithmic rejections frustrating users despite compliant websites. Customer service quality varies, with some reporting slow or unhelpful responses, particularly for technical issues. While praised for its free tier and cost-effective paid plans, some users encounter unexpected verification fees or unclear billing practices. The app suits small businesses needing straightforward email marketing but struggles with scalability and complex automation reliability.
For any questions, concerns, or assistance with MailerLite Classic, the dedicated support team is readily available to help.To reach out to the support team, users can send an email to [email protected]. Additionally, MailerLite Classic offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.
| Support Email: | [email protected] |
| Contact Number(s): | Not available |
| FAQ Page: | FAQ details |
| Privacy Policy: | Privacy details |
| Language Support: | English |
The list of top Shopify apps or features or software tools that MailerLite Classic seamlessly integrates are given below:
Name: MailerLite
Website: /partners/ml-newsletters
Address: 548 Market St, PMB 98174, San Francisco, CA, 94104-5401
ShopDigest helps businesses upgrade their Shopify stores by offering easy app installation services.
It offers customizable pop-ups and landing pages to attract subscribers, along with tools like forms and surveys to engage visitors and convert them into leads.
Yes, it provides revenue tracking to measure how your email campaigns directly influence purchases, helping you optimize strategies for better conversions.
Absolutely, it automates abandoned cart reminders to recover lost sales and encourages customers to complete their purchases seamlessly.
Yes, it syncs Shopify customer data and products, allowing you to run targeted email campaigns directly from the platform.
Yes, it includes a variety of templates and an editor tool to create professional newsletters and promotions quickly.
Yes, advanced segmentation lets you personalize emails based on customer behavior, ensuring relevant content for higher engagement.
Plans start free for up to 1,000 subscribers, with paid tiers offering unlimited emails and scaling based on subscriber count.
Yes, you can set up automated welcome sequences to onboard new subscribers and nurture them from the start.
MailerLite Classic has an overall rating of 3.3 stars from a total of 31 reviews on the Shopify app store. Of these, 16 (51.6%) are positive, 2 (6.5%) are neutral, and 13 (41.9%) are negative*.
*Ratings above four stars fall under positive review, three stars reviews fall under neutral, and anything less than two stars falls under negative.
We've been using it for a year and so far so good, it's still being much cheaper than most of its competitors
We've been using it for a year and so far so good, it's still being much cheaper than most of its competitors
So far so good. I used Mailchimp for years but needed something much easier to use since their drag and drop was severely lacking. I gave Mailerlite a try and I've been able to make great looking emails fast. Their drag and drop is superior and easier to use than Mailchimp and I would highly recommend this app. *One thing I hope they will eventually fix is their integration for Facebook in order to install a sign up page. It seems to only grab the amount of followers on personal instead of your actual business page which does not allow the app to work on Facebook. Would be a great feature if they worked the bugs out. I have over 8k followers on my business page but the integration gives an error that I have less than 2k.
So far so good. I used Mailchimp for years but needed something much easier to use since their drag and drop was severely lacking. I gave Mailerlite a try and I've been able to make great looking emails fast. Their drag and drop is superior and easier to use than Mailchimp and I would highly recommend this app. *One thing I hope they will eventually fix is their integration for Facebook in order to install a sign up page. It seems to only grab the amount of followers on personal instead of your actual business page which does not allow the app to work on Facebook. Would be a great feature if they worked the bugs out. I have over 8k followers on my business page but the integration gives an error that I have less than 2k.
I think this should be an awesome app, but however I was rejected because it mentioned that my account doesn't comply with their terms or community standards which I am not sure why? They should give a deeper rationale before rejecting someone automatically using their own algorithms. It will be great if someone on their end can approve the rejection and add on a detail reason why it is being rejected and what can be done to enroll a potential customers before an email is sent out. I will update or delete my review if I got a proper reason why it is rejected... or at least a solution for me to be onboarded to their services...
I think this should be an awesome app, but however I was rejected because it mentioned that my account doesn't comply with their terms or community standards which I am not sure why? They should give a deeper rationale before rejecting someone automatically using their own algorithms. It will be great if someone on their end can approve the rejection and add on a detail reason why it is being rejected and what can be done to enroll a potential customers before an email is sent out. I will update or delete my review if I got a proper reason why it is rejected... or at least a solution for me to be onboarded to their services...
I have been using Mailerlite for a couple of months and I am very satisfied with this app. I had some doubts at the beginning because of multiple bad reviews, however Mailerlite has outperformed all of the other mailing apps I also tried. I would totally recommend this app to anyone who is just starting. I began with the free account and it worked perfectly. After reaching 1,000 subscribers I had to upgrade to $15 per month.
After trying a few email services I've finally found the one - this is it. The platform is very intuitive, friendly to use and has smart features. And their customer support is LEGENDARY! I am so please with it. Thanks a lot MailerLite and keep up the amazing work!
After trying a few email services I've finally found the one - this is it. The platform is very intuitive, friendly to use and has smart features. And their customer support is LEGENDARY! I am so please with it. Thanks a lot MailerLite and keep up the amazing work!



Use filters like pricing, availability, and features to find the perfect match for your store's needs.
Our team will create an installation plan based on your current store setup, goals, and requirements.
Perfect your store's functionality without the pressure to move on until you're ready.
To install MailerLite Classic app on your Shopify store, click on the MailerLite Classic installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process.
If you need our expert guidance to help you install MailerLite Classic on your Shopify store, then contact us now.
The key features offered by MailerLite Classic to Shopify store owners are:
Yes, MailerLite Classic seamlessly integrates with other Shopify apps or tools, such as Keep your Shopify customers and newsletter subscribers in MailerLite by syncing and storing them., Transfer products from your Shopify store straight to your MailerLite account., Send automated messages and emails about abandoned carts to your customers..
No, MailerLite Classic does not offer any free trial.
The app has 4 pricing plans: 1 free and 3 paid. The paid plans cost $10/month, $15/month, $30/month and have no free trial period.
MailerLite Classic uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Yes, MailerLite Classic allows its subscribers to cancel or upgrade their subscription plan at any time.
Yes, MailerLite Classic offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].
Additionally, MailerLite Classic offers a comprehensive FAQ section to address common inquiries and provide self-help resources.
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.