Collect customer data to expand your marketing list.
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Set up automatic recovery for abandoned carts and email marketing for your store. Automated Email Marketing for Abandoned Cart, Thank You, and Winback Campaigns
Pros and cons of Retainful Email Marketing, SMS





Automated Email Marketing for Abandoned Cart, Thank You, and Winback Campaigns
Retainful Email Marketing, SMS pricing plans
Not sure which plan to pick? Discuss Free or Pro plans with us, learn about custom pricing, or get a demo.
The app has 2 pricing plans: 1 free and 1 paid. The free plan offered by Retainful Email Marketing, SMS is Free. The paid plan offered by Retainful Email Marketing, SMS is Pro.
The details of the plans are outlined below.
| Pricing summary | Free plan available |
| Total pricing plan(s) | 2 |
| Number of free plan(s) | 1 |
| Number of paid plan(s) | 1 |
| Cost of paid plan(s) | $14 |
| Free trial available | No |
For further information regarding Retainful Email Marketing, SMS pricing plans, see the official website.
The table below highlights the crucial differences between Retainful Email Marketing, SMS and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 4.4 ★ (28 reviews) | 4.5 ★ (750 reviews) | 4.7 ★ (3,189 reviews) | |
| Developed by | Retainful | Shopify | Omnisend | |
| Launch date | 8 April 2020 | 1 November 2022 | 10 March 2014 | |
| Pricing | Free, $14/month | Free | Free, $16/month, $59/month | |
| Objective | Automated Email Marketing for Abandoned Cart, Thank You, and Winback Campaigns | Collect customer data to expand your marketing list. | Send emails, newsletters, and text messages. Increase your subscriber base using popups. | |
| Categories | Email marketing, Pop-ups | Email marketing, Pop-ups | Email marketing, SMS marketing | |
| Key features & highlights | ||||
| Purpose | Set up automatic recovery for abandoned carts and email marketing for your store. | Use Shopify's personalizable email capture tool to expand your marketing list and attract new leads. | Create email marketing campaigns quickly. Use popups to collect more email addresses and increase sales. | |
| Features list |
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| Highlights | — |
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| User reviews and ratings | ||||
| Recommended | 82.1% | 80.9% | 93.5% | |
| Pros |
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| Cons |
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| Pricing and plans | ||||
| Total pricing plans | 2 | 0 | 3 | |
| Free plan | Available | Not available | Available | |
| Free trial | No | No | No | |
| Technical information | ||||
| Rating | 4.4 ★ | 4.5 ★ | 4.7 ★ | |
| Total reviews | 28 | 747 | 3,198 | |
| Launch date | 8 April 2020 | 1 November 2022 | 10 March 2014 | |
Retainful is a tool that automates email marketing campaigns, enabling recovery of abandoned carts, customer re-engagement, and promotion of repeat purchases. It also facilitates customer acquisition through referral campaigns, transforming existing customers into brand advocates.
The app specializes in email marketing automation, particularly for abandoned cart recovery, offering features like customizable discount codes, referral schemes, and automated email workflows. Its strengths include highly responsive and personalized customer support, with team members frequently assisting users in setup, troubleshooting, and even creating custom email templates. The app is noted for its user-friendly interface, flexibility in email editing, and availability of all features during the trial period. However, some limitations include occasional technical issues, such as poor email display rendering in certain clients like Yahoo, difficulties in correcting input errors during setup, and a lack of HTML editing for emails. Additionally, pricing concerns have been raised regarding customer counting methods. Despite these drawbacks, the app is widely regarded for its robust support and effective automation capabilities, which contribute to increased order conversions.
For any questions, concerns, or assistance with Retainful Email Marketing, SMS, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Retainful Email Marketing, SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.
Details of the Retainful Email Marketing, SMS are available in various languages on the Shopify app store, including English.
| Support email | support |
| Contact number(s) | Not available |
| FAQ page | FAQ details |
| Privacy policy | Privacy details |
| Language support | English |
The list of top Shopify apps, features or software tools that Retainful Email Marketing, SMS seamlessly integrates with are given below.
| Name | Retainful |
| Profile | See all apps by Retainful |
| Website | View developer profile |
| Address | 160 Robinson Road, #14-04, Singapore, 068914 |
How to install Retainful Email Marketing, SMS on your Shopify store
Your name, email and store domain go straight to the Retainful team.
Retainful contacts you directly to arrange setup for your store.
Perfect your store’s functionality without the pressure to move on until you’re ready.
Retainful Email Marketing, SMS has an overall rating of 4.3 stars from a total of 28 reviews on the Shopify app store. Of these, 23 (82.1%) are positive, 1 (3.6%) are neutral, and 4 (14.3%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
Had a video call with Nihasini who help me with adding Retainful to my shop and did a brilliant Job. Deffo would recommend
We’ve been using Retainful for our Shopify store and it has honestly become one of the most important tools in our customer retention strategy.What we like most is how simple it is to actually execute ideas. A lot of apps promise automation, but Retainful makes it practical — from abandoned cart recovery to post-purchase engagement and repeat-purchase incentives. The email editor is clean, the workflows are easy to understand, and setting up targeted sequences doesn’t require a developer or hours of trial and error.The automation reliability has been excellent. Once flows are set, they just work in the background — customers receive reminders, follow-ups, and incentives at the right time, which has noticeably improved repeat purchases and customer engagement. The ability to structure follow-ups after purchase is especially valuable because it lets us stay connected with customers instead of relying only on ads.Another big plus is the balance between features and simplicity. Many email platforms are either too basic or overly complex and expensive. Retainful sits perfectly in the middle — powerful enough to build real retention systems, but intuitive enough for a small team to manage daily.Support has also been responsive and helpful whenever needed.Overall, Retainful is a very practical retention tool — not just another email sender. If you want to increase repeat customers without overcomplicating your workflow or paying enterprise-level pricing, it’s a great choice.
I was using this with my woocommerce store and I signed up again after I switched to shopify. It is very easy to set up. They help you with everything. Their customer service is great. Plus you get sales in return. The automations, sign up pop ups and abandoned cart flow is very useful gaining back customers. I highly recommend it.
I would like to take a moment to sincerely appreciate the support and professionalism of my retained customer service representative vaishaak. From the beginning of my Shopify integration, he has been very helpful, patient, and knowledgeable, especially with setting up key features and guiding me through areas I wasn’t fully familiar with. This shows his commitment to seeing tasks through, not just setting things up and moving on.Thank you
Very useful platform and the customer service is amazing, Thanks Niha
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
Cumulative reviews · last 6 months
The key features offered by Retainful Email Marketing, SMS to Shopify store owners are:
Retainful Email Marketing, SMS has not made any official mention of integrating with other Shopify apps or tools. To obtain further information, kindly reach out to their support team or consult your Shopify developer.
No, Retainful Email Marketing, SMS does not offer any free trial.
The app has 2 pricing plans: 1 free and 1 paid. The paid plan cost $14/month and has no free trial period.
Retainful Email Marketing, SMS uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Yes, Retainful Email Marketing, SMS allows its subscribers to cancel or upgrade their subscription plan at any time.
Yes, Retainful Email Marketing, SMS offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Retainful Email Marketing, SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources.
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
Collect customer data to expand your marketing list.
Send emails, newsletters, and text messages. Increase your subscriber base using popups.
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Had a video call with Nihasini who help me with adding Retainful to my shop and did a brilliant Job. Deffo would recommend
We’ve been using Retainful for our Shopify store and it has honestly become one of the most important tools in our customer retention strategy.What we like most is how simple it is to actually execute ideas. A lot of apps promise automation, but Retainful makes it practical — from abandoned cart recovery to post-purchase engagement and repeat-purchase incentives. The email editor is clean, the workflows are easy to understand, and setting up targeted sequences doesn’t require a developer or hours of trial and error.The automation reliability has been excellent. Once flows are set, they just work in the background — customers receive reminders, follow-ups, and incentives at the right time, which has noticeably improved repeat purchases and customer engagement. The ability to structure follow-ups after purchase is especially valuable because it lets us stay connected with customers instead of relying only on ads.Another big plus is the balance between features and simplicity. Many email platforms are either too basic or overly complex and expensive. Retainful sits perfectly in the middle — powerful enough to build real retention systems, but intuitive enough for a small team to manage daily.Support has also been responsive and helpful whenever needed.Overall, Retainful is a very practical retention tool — not just another email sender. If you want to increase repeat customers without overcomplicating your workflow or paying enterprise-level pricing, it’s a great choice.
I was using this with my woocommerce store and I signed up again after I switched to shopify. It is very easy to set up. They help you with everything. Their customer service is great. Plus you get sales in return. The automations, sign up pop ups and abandoned cart flow is very useful gaining back customers. I highly recommend it.
I would like to take a moment to sincerely appreciate the support and professionalism of my retained customer service representative vaishaak. From the beginning of my Shopify integration, he has been very helpful, patient, and knowledgeable, especially with setting up key features and guiding me through areas I wasn’t fully familiar with. This shows his commitment to seeing tasks through, not just setting things up and moving on.Thank you
Very useful platform and the customer service is amazing, Thanks Niha
Retainful has helped me a lot with my store. Their cart recovery and email tools actually work, even on the free plan. I noticed a clear improvement in customer engagement and abandoned carts started coming back. The setup was simple, support was helpful, and everything runs smoothly in the background. If you’re a new store owner or want to recover more sales without stress, Retainful is honestly one of the best apps to start with.
Nihasini helped us to set up our email campaigns. She is very knowledgeable and helpful
I spoke with kaarthika, who was very helpful helping me with an email and pop up automation. She was patient and understanding. Great customer service. Thanks!
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