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Retainful Email Marketing, SMS Shopify App by Retainful

Set up automatic recovery for abandoned carts and email marketing for your store. Automated Email Marketing for Abandoned Cart, Thank You, and Winback Campaigns

4.3 28 reviewsFreePaid from $14/month

Install in your Shopify store We pass your name, email and store domain to the Retainful team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of Retainful Email Marketing, SMS

Pros
  • Exceptional Customer Support: Multiple users highlighted prompt, patient, and dedicated assistance from support staff, often going above and beyond to resolve issues.
  • Effective Problem Solving: Users reported successful resolution of technical and setup challenges, including abandoned cart recovery and automation setup.
  • Customization and Flexibility: Positive feedback on the app's ability to tailor email templates and automate processes to meet specific business needs.
  • User-Friendly Features: The app's intuitive design and ease of use were appreciated, especially during setup and daily operations.
Cons
  • Billing and Customer Counting Issues: Some users expressed frustration with unclear billing practices and inaccurate customer counting methods.
  • Email Editing Limitations: Complaints about poor responsiveness when editing emails and the lack of HTML editing capabilities.

Screenshots

Retainful Email Marketing, SMS Shopify app screenshot 1
Retainful Email Marketing, SMS Shopify app screenshot 2
Retainful Email Marketing, SMS Shopify app screenshot 3
Retainful Email Marketing, SMS Shopify app screenshot 4
Retainful Email Marketing, SMS Shopify app screenshot 5

About the app

Automated Email Marketing for Abandoned Cart, Thank You, and Winback Campaigns

  • Grow your email and phone number list with signup forms and popups
  • Recover abandoned carts fast with one-click targeted campaigns.
  • Run omni-channel flows with Email, SMS marketing automation.
  • Create & send emails newsletters effortlessly with 100+ ready-to-use templates.
  • Automate cart recovery, re-engagement, welcome, post-purchase messages & more.

Install in your Shopify store We pass your name, email and store domain to the Retainful team so they can help install and configure the app on your store.

Keywords

abandoned checkout recovery Shopify appsemail marketing automation Shopify appscart recovery emails Shopify appsdiscount code emails Shopify appswelcome email automation Shopify appswin back emails Shopify appsorder follow up emails Shopify appshigh-converting email campaigns Shopify appssign-up forms Shopify appsexit-intent popups Shopify appsadd-to-cart popups Shopify appsnewsletter email marketing Shopify appspersonalized email campaigns Shopify appsrepeat purchase discounts Shopify appsautomated email flows Shopify apps

Key features

  • Recover abandoned checkouts with automated, well-timed email reminders.
  • Automate welcome emails, win-back emails, and order follow-ups with Flows.
  • Design personalized email campaigns using a drag-and-drop editor.

Pricing

Retainful Email Marketing, SMS pricing plans

Free
$0 /month
  • 500 emails / month
  • Abandoned Cart Recovery
  • Email Campaigns & Newsletters
  • Flows - Welcome, winback, post purchase
  • Signup Forms, Welcome Popups, Exit Popup
Pro
$14 /month
  • Unlimited contacts
  • Monthly Email Sends: 10x list size
  • Abandoned Cart Recovery
  • Email Campaigns & Newsletters
  • Flows - Welcome, winback, post purchase

Not sure which plan to pick? Discuss Free or Pro plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Retainful Email Marketing, SMS costs for each of the plan(s)

The app has 2 pricing plans: 1 free and 1 paid. The free plan offered by Retainful Email Marketing, SMS is Free. The paid plan offered by Retainful Email Marketing, SMS is Pro.

The details of the plans are outlined below.

  • Free: this plan is free forever, incurring no subscription costs. It offers a wide range of features like 500 emails / month, Abandoned Cart Recovery, Email Campaigns & Newsletters, Flows - Welcome, winback, post purchase, Signup Forms, Welcome Popups, Exit Popup, Lists & Segmentation, 100+ Readymade Email Templates, Live Chat Support.
  • Pro: the Pro plan costs $14 and has no free trial period. The plan offers a host of features, including Unlimited contacts, Monthly Email Sends: 10x list size, Abandoned Cart Recovery, Email Campaigns & Newsletters, Flows - Welcome, winback, post purchase, Signup Forms, Welcome Popups, Exit Popup, Lists & Segmentation, Live Chat Support.

Retainful Email Marketing, SMS price summary

Pricing summaryFree plan available
Total pricing plan(s)2
Number of free plan(s)1
Number of paid plan(s)1
Cost of paid plan(s)$14
Free trial availableNo

For further information regarding Retainful Email Marketing, SMS pricing plans, see the official website.

Install in your Shopify store We pass your name, email and store domain to the Retainful team so they can help install and configure the app on your store.

Comparison

Top Retainful Email Marketing, SMS alternatives — detailed comparison

The table below highlights the crucial differences between Retainful Email Marketing, SMS and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Retainful Email Marketing, SMSInstall
Shopify FormsInstall
Omnisend Email Marketing & SMSInstall
Add app
General information
Ratings4.4 ★ (28 reviews)4.5 ★ (750 reviews)4.7 ★ (3,189 reviews)
Developed byRetainfulShopifyOmnisend
Launch date8 April 20201 November 202210 March 2014
PricingFree, $14/monthFreeFree, $16/month, $59/month
ObjectiveAutomated Email Marketing for Abandoned Cart, Thank You, and Winback CampaignsCollect customer data to expand your marketing list.Send emails, newsletters, and text messages. Increase your subscriber base using popups.
CategoriesEmail marketing, Pop-upsEmail marketing, Pop-upsEmail marketing, SMS marketing
Key features & highlights
PurposeSet up automatic recovery for abandoned carts and email marketing for your store.Use Shopify's personalizable email capture tool to expand your marketing list and attract new leads.Create email marketing campaigns quickly. Use popups to collect more email addresses and increase sales.
Features list
  • Recover abandoned checkouts with automated, well-timed email reminders.
  • Automate welcome emails, win-back emails, and order follow-ups with Flows.
  • Design personalized email campaigns using a drag-and-drop editor.
  • Capture leads with customizable pop-ups, in-line forms, or overlays.
  • Offer discounts to incentivize customers to share their contact details.
  • Collect custom data fields like emails, phone numbers, or metafields.
  • Effortlessly design and send email advertisements, newsletters, and worldwide SMS campaigns.
  • Expand your email list using exit-intent popups, spin-to-win, and various signup forms.
  • Access pre-made email templates for seasonal sales without any coding required.
Highlights—
  • Based in Chile
  • Based in Canada
User reviews and ratings
Recommended82.1%80.9%93.5%
Pros
  • Multiple users highlighted prompt, patient, and dedicated assistance from support staff, often going above and beyond to resolve issues.
  • Users reported successful resolution of technical and setup challenges, including abandoned cart recovery and automation setup.
  • Positive feedback on the app's ability to tailor email templates and automate processes to meet specific business needs.
  • The app's intuitive design and ease of use were appreciated, especially during setup and daily operations.
  • Users valued consistent updates and involvement in the progress of issue resolution and setup processes.
  • The app is frequently praised for its simplicity and intuitive setup.
  • Users appreciate the ability to personalize forms, including colors, fonts, and fields.
  • Seamless compatibility with Shopify Flow, Email, and Discounts enhances functionality.
  • The app’s cost-free nature is a significant advantage for many users.
  • Many report increased email subscriptions and customer engagement.
  • Flexibility in form display options is well-received.
  • The forms are noted for their clean, polished look.
  • Users highlight the fast and straightforward installation process.
  • Integration with Shopify Flow for tagging and automation is valued.
  • The app is described as fast and reliable for basic form needs.
  • The app is consistently praised for its intuitive and easy-to-navigate design.
  • Many users highlight quick, knowledgeable, and helpful responses from support staff.
  • Advanced segmentation and workflow automation are frequently mentioned as standout features.
  • Users appreciate the professional and customizable email templates.
  • The app is noted for its seamless and fast setup, especially with Shopify.
  • Several users find the pricing competitive compared to alternatives like Mailchimp or Klaviyo.
  • Regular updates and new functionalities are well-received by users.
  • The app is described as fast, reliable, and efficient in handling campaigns.
  • Users value the detailed and actionable marketing insights provided.
  • Those switching from other platforms report smooth transitions and better experiences.
Cons
  • Some users expressed frustration with unclear billing practices and inaccurate customer counting methods.
  • Complaints about poor responsiveness when editing emails and the lack of HTML editing capabilities.
  • A few users reported display issues in email clients and difficulties correcting simple setup errors like email address entry.
  • Lack of multilingual functionality is a major drawback for non-English stores.
  • Frequent reports of form errors, saving issues, and display problems.
  • Inability to easily export or manage form submissions frustrates users.
  • Forms reappear even after being closed, disrupting user experience.
  • Users struggle with limited CSS control and inconsistent design options.
  • Some users criticize unexpected price hikes and unclear billing practices.
  • Occasional reports of bugs, especially with older devices or specific integrations.
  • A small number of users faced account suspensions due to email bounce issues.
Pricing and plans
Total pricing plans203
Free planAvailableNot availableAvailable
Free trialNoNoNo
Technical information
Rating4.4 ★4.5 ★4.7 ★
Total reviews287473,198
Launch date8 April 20201 November 202210 March 2014

More details about Retainful Email Marketing, SMS

Product description

Retainful is a tool that automates email marketing campaigns, enabling recovery of abandoned carts, customer re-engagement, and promotion of repeat purchases. It also facilitates customer acquisition through referral campaigns, transforming existing customers into brand advocates.

AI summary

The app specializes in email marketing automation, particularly for abandoned cart recovery, offering features like customizable discount codes, referral schemes, and automated email workflows. Its strengths include highly responsive and personalized customer support, with team members frequently assisting users in setup, troubleshooting, and even creating custom email templates. The app is noted for its user-friendly interface, flexibility in email editing, and availability of all features during the trial period. However, some limitations include occasional technical issues, such as poor email display rendering in certain clients like Yahoo, difficulties in correcting input errors during setup, and a lack of HTML editing for emails. Additionally, pricing concerns have been raised regarding customer counting methods. Despite these drawbacks, the app is widely regarded for its robust support and effective automation capabilities, which contribute to increased order conversions.

Support

For any questions, concerns, or assistance with Retainful Email Marketing, SMS, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Retainful Email Marketing, SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Language support

Details of the Retainful Email Marketing, SMS are available in various languages on the Shopify app store, including English.

Retainful Email Marketing, SMS support information in a nutshell
Support emailsupport@retainful.com
Contact number(s)Not available
FAQ pageFAQ details
Privacy policyPrivacy details
Language supportEnglish
Integration

The list of top Shopify apps, features or software tools that Retainful Email Marketing, SMS seamlessly integrates with are given below.

CheckoutHubSpotZapier
Developer
NameRetainful
ProfileSee all apps by Retainful
WebsiteView developer profile
Address160 Robinson Road, #14-04, Singapore, 068914

Installation

How to install Retainful Email Marketing, SMS on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Retainful team.

2

The developer gets in touch

Retainful contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.3
★★★★☆
28 total reviews
522
41
31
20
14

Retainful Email Marketing, SMS has an overall rating of 4.3 stars from a total of 28 reviews on the Shopify app store. Of these, 23 (82.1%) are positive, 1 (3.6%) are neutral, and 4 (14.3%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★Modclothinfrom United Kingdom · 30 September 2026

Had a video call with Nihasini who help me with adding Retainful to my shop and did a brilliant Job. Deffo would recommend

★★★★★Royal Threadsfrom Canada · 12 February 2026

We’ve been using Retainful for our Shopify store and it has honestly become one of the most important tools in our customer retention strategy.What we like most is how simple it is to actually execute ideas. A lot of apps promise automation, but Retainful makes it practical — from abandoned cart recovery to post-purchase engagement and repeat-purchase incentives. The email editor is clean, the workflows are easy to understand, and setting up targeted sequences doesn’t require a developer or hours of trial and error.The automation reliability has been excellent. Once flows are set, they just work in the background — customers receive reminders, follow-ups, and incentives at the right time, which has noticeably improved repeat purchases and customer engagement. The ability to structure follow-ups after purchase is especially valuable because it lets us stay connected with customers instead of relying only on ads.Another big plus is the balance between features and simplicity. Many email platforms are either too basic or overly complex and expensive. Retainful sits perfectly in the middle — powerful enough to build real retention systems, but intuitive enough for a small team to manage daily.Support has also been responsive and helpful whenever needed.Overall, Retainful is a very practical retention tool — not just another email sender. If you want to increase repeat customers without overcomplicating your workflow or paying enterprise-level pricing, it’s a great choice.

★★★★★TheCrochetDollsfrom Ireland · 27 January 2026

I was using this with my woocommerce store and I signed up again after I switched to shopify. It is very easy to set up. They help you with everything. Their customer service is great. Plus you get sales in return. The automations, sign up pop ups and abandoned cart flow is very useful gaining back customers. I highly recommend it.

★★★★★Slimblings.comfrom Nigeria · 11 January 2026

I would like to take a moment to sincerely appreciate the support and professionalism of my retained customer service representative vaishaak. From the beginning of my Shopify integration, he has been very helpful, patient, and knowledgeable, especially with setting up key features and guiding me through areas I wasn’t fully familiar with. This shows his commitment to seeing tasks through, not just setting things up and moving on.Thank you

★★★★★SD Dresscode & Fashiontrendsfrom United States · 8 December 2025

Very useful platform and the customer service is amazing, Thanks Niha

Install in your Shopify store We pass your name, email and store domain to the Retainful team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
—
No tracked groups
Total reviews
28
▲ 1 vs 30 days ago
Average rating
4.3 ★
▲ 0.03 vs 30 days ago
Top market
GB
100.0% of installs · ▲ 100.00%

Reviews trend

Cumulative reviews · last 6 months

27 → 28 reviews · rating 4.3★ (+0.03)
No App Store groups tracked yet.Open full charts →

Retainful Email Marketing, SMS FAQs

How do I install the Retainful Email Marketing, SMS Shopify app?
To install Retainful Email Marketing, SMS on your Shopify store, click on the Retainful Email Marketing, SMS installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Retainful Email Marketing, SMS on your Shopify store, then contact us now.
What are the key features of Retainful Email Marketing, SMS?

The key features offered by Retainful Email Marketing, SMS to Shopify store owners are:

  • Grow your email and phone number list with signup forms and popups
  • Recover abandoned carts fast with one-click targeted campaigns.
  • Run omni-channel flows with Email, SMS marketing automation.
  • Create & send emails newsletters effortlessly with 100+ ready-to-use templates.
  • Automate cart recovery, re-engagement, welcome, post-purchase messages & more.
Does Retainful Email Marketing, SMS integrate with other Shopify apps or tools?

Retainful Email Marketing, SMS has not made any official mention of integrating with other Shopify apps or tools. To obtain further information, kindly reach out to their support team or consult your Shopify developer.

Is there a free trial available for Retainful Email Marketing, SMS?

No, Retainful Email Marketing, SMS does not offer any free trial.

What are the pricing plans for Retainful Email Marketing, SMS?

The app has 2 pricing plans: 1 free and 1 paid. The paid plan cost $14/month and has no free trial period.

How does billing work for Retainful Email Marketing, SMS?

Retainful Email Marketing, SMS uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, Retainful Email Marketing, SMS allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Retainful Email Marketing, SMS offer customer support?

Yes, Retainful Email Marketing, SMS offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Retainful Email Marketing, SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is Retainful Email Marketing, SMS compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Alternatives

Shopify Forms
by Shopify

Collect customer data to expand your marketing list.

Free
★ 4.5 (750)
Omnisend Email Marketing & SMS
by Omnisend

Send emails, newsletters, and text messages. Increase your subscriber base using popups.

Free plan · From $16/mo
★ 4.7 (3.2K)

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Retainful team so they can help install and configure the app on your store.

.myshopify.com
4.3★★★★☆28 reviews · 82.1% positive

Writing reviews on ShopDigest is coming soon.

  • MO
    ModclothinUnited Kingdom · 30 Sep 2026
    ★★★★★

    Had a video call with Nihasini who help me with adding Retainful to my shop and did a brilliant Job. Deffo would recommend

  • RT
    Royal ThreadsCanada · 12 Feb 2026
    ★★★★★

    We’ve been using Retainful for our Shopify store and it has honestly become one of the most important tools in our customer retention strategy.What we like most is how simple it is to actually execute ideas. A lot of apps promise automation, but Retainful makes it practical — from abandoned cart recovery to post-purchase engagement and repeat-purchase incentives. The email editor is clean, the workflows are easy to understand, and setting up targeted sequences doesn’t require a developer or hours of trial and error.The automation reliability has been excellent. Once flows are set, they just work in the background — customers receive reminders, follow-ups, and incentives at the right time, which has noticeably improved repeat purchases and customer engagement. The ability to structure follow-ups after purchase is especially valuable because it lets us stay connected with customers instead of relying only on ads.Another big plus is the balance between features and simplicity. Many email platforms are either too basic or overly complex and expensive. Retainful sits perfectly in the middle — powerful enough to build real retention systems, but intuitive enough for a small team to manage daily.Support has also been responsive and helpful whenever needed.Overall, Retainful is a very practical retention tool — not just another email sender. If you want to increase repeat customers without overcomplicating your workflow or paying enterprise-level pricing, it’s a great choice.

  • TH
    TheCrochetDollsIreland · 27 Jan 2026
    ★★★★★

    I was using this with my woocommerce store and I signed up again after I switched to shopify. It is very easy to set up. They help you with everything. Their customer service is great. Plus you get sales in return. The automations, sign up pop ups and abandoned cart flow is very useful gaining back customers. I highly recommend it.

  • SL
    Slimblings.comNigeria · 11 Jan 2026
    ★★★★★

    I would like to take a moment to sincerely appreciate the support and professionalism of my retained customer service representative vaishaak. From the beginning of my Shopify integration, he has been very helpful, patient, and knowledgeable, especially with setting up key features and guiding me through areas I wasn’t fully familiar with. This shows his commitment to seeing tasks through, not just setting things up and moving on.Thank you

  • SD
    SD Dresscode & FashiontrendsUnited States · 8 Dec 2025
    ★★★★★

    Very useful platform and the customer service is amazing, Thanks Niha

  • BL
    BLYNTRAUnited States · 26 Nov 2025
    ★★★★★

    Retainful has helped me a lot with my store. Their cart recovery and email tools actually work, even on the free plan. I noticed a clear improvement in customer engagement and abandoned carts started coming back. The setup was simple, support was helpful, and everything runs smoothly in the background. If you’re a new store owner or want to recover more sales without stress, Retainful is honestly one of the best apps to start with.

  • BU
    BudefulUnited Kingdom · 25 Nov 2025
    ★★★★★

    Nihasini helped us to set up our email campaigns. She is very knowledgeable and helpful

  • WS
    WAVAY SWIMWEARUnited Kingdom · 24 Oct 2025
    ★★★★★

    I spoke with kaarthika, who was very helpful helping me with an email and pop up automation. She was patient and understanding. Great customer service. Thanks!

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