by Shopify
Sell online items such as e-books, art, and graphics.
Free
SendOwl Shopify App by SendOwl
Easily and promptly provide digital items, products, keys, services, and more. Easily and safely distribute any digital product.
3.8 91 reviewsPaid from $39/month
Pros and cons
Pros and cons of SendOwl
Pros
- Here is the cleaned-up output after resolving overlapping themes and retaining dominant sentiment based on the reviews:
- Reliable Performance: The app consistently delivers digital products without issues, ensuring smooth customer experiences.
- Ease of Use: Simple setup and intuitive interface make it accessible for users with minimal technical knowledge.
- Automated Delivery: Instant and reliable delivery of digital products post-purchase reduces manual effort.
Cons
- Drastic Price Increases: Significant and sudden price hikes, often exceeding 500%, alienated long-term users.
- Poor Communication: Lack of transparency and advance notice about pricing changes frustrated customers.
Screenshots
About the app
Easily and safely distribute any digital product.
- Digital Product Delivery: Upload or copy/paste any file or link to deliver as a digital product.
- Secure Delivery Features: Safe delivery. Features like PDF marking, temporary download links, and more.
- Business analytics reports: Get reports on order details, delivery info, earnings and more.
- Automation tools for marketing workflows: Use handy tools to automate your marketing processes and improve your sales.
Keywords
digital product delivery Shopify appssecure file delivery Shopify appsPDF stamping Shopify appstime-limited downloads Shopify appsautomated marketing workflows Shopify appsdigital product sales Shopify appsorder delivery reports Shopify appssell digital products Shopify appsautomated digital delivery Shopify appssecure downloads Shopify apps
Key features
- Automatically deliver digital products via secure, expiring download links.
- Protect files with PDF stamping and time-limited access for security.
- Generate detailed reports on orders, deliveries, and earnings for insights.
Pricing
SendOwl pricing plans
Launch
$39 /month
- 7 day free trial
- up to 5,000 orders per year
- up to 10,000 USD sales per year
- All features
- Unlimited products and storage
Grow
$87 /month
- 7 day free trial
- up to 25,000 orders per year
- up to 36,000 USD sales per year
- All features
- Unlimited storage and products
Scale
$159 /month
- 7 day free trial
- up to 50,000 orders per year
- up to 100,000 USD sales per year
- All features
- Unlimited storage and products
Not sure which plan to pick? Discuss Launch or Grow plans with us, learn about custom pricing, or get a demo.
Here’s an overview of SendOwl costs for each of the plan(s)
The app has 3 pricing plans: 0 free and 3 paid. The paid plans offered by SendOwl are Launch, Grow, Scale.
The details of the plans are outlined below.
- Launch: the Launch plan costs $39 and comes with a 7-day free trial period. The plan offers a host of features, including 7 day free trial, up to 5,000 orders per year, up to 10,000 USD sales per year, All features, Unlimited products and storage.
- Grow: the Grow plan costs $87 and comes with a 7-day free trial period. The plan offers a host of features, including 7 day free trial, up to 25,000 orders per year, up to 36,000 USD sales per year, All features, Unlimited storage and products.
- Scale: the Scale plan costs $159 and comes with a 7-day free trial period. The plan offers a host of features, including 7 day free trial, up to 50,000 orders per year, up to 100,000 USD sales per year, All features, Unlimited storage and products, + Priority Support, Need higher limits? [email protected].
SendOwl price summary
| Pricing summary | From $39/month. Free trial available. |
| Total pricing plan(s) | 3 |
| Number of free plan(s) | 0 |
| Number of paid plan(s) | 3 |
| Cost of paid plan(s) | $39, $87, $159 |
| Free trial available | Yes, for 7 day(s) |
For further information regarding SendOwl pricing plans, see the official website.
Comparison
Top SendOwl alternatives — detailed comparison
The table below highlights the crucial differences between SendOwl and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 3.5 ★ (91 reviews) | 4.8 ★ (1,372 reviews) | 5.0 ★ (1,226 reviews) | |
| Developed by | SendOwl | Shopify | Henqq ecommerce LLC | |
| Launch date | 29 June 2012 | 16 November 2012 | 28 June 2024 | |
| Pricing | $39/month, $87/month, $159/month | Free | Free | |
| Objective | Easily and safely distribute any digital product. | Sell online items such as e-books, art, and graphics. | Sell digital downloads products, PDFs, eBooks, license keys | |
| Categories | Digital products | Digital products | Digital products | |
| Key features & highlights | ||||
| Purpose | Easily and promptly provide digital items, products, keys, services, and more. | Digital Downloads makes it easy to sell digital files directly from your Shopify store. | Sell digital downloads products, ebooks, music, PDFs, guides, courses, license keys... on autopilot. | |
| Features list |
|
|
| |
| Highlights | — |
|
| |
| User reviews and ratings | ||||
| Recommended | 69.2% | 86.9% | 99.5% | |
| Pros |
| — |
| |
| Cons |
| — |
| |
| Pricing and plans | ||||
| Total pricing plans | 3 | 0 | 0 | |
| Free plan | Not available | Not available | Not available | |
| Free trial | Yes, for 7 day(s) | No | No | |
| Technical information | ||||
| Rating | 3.5 ★ | 4.8 ★ | 5.0 ★ | |
| Total reviews | 91 | 1,396 | 1,242 | |
| Launch date | 29 June 2012 | 16 November 2012 | 28 June 2024 | |
More details about SendOwl
Product description
SendOwl is a versatile platform that allows creators and businesses to sell and deliver various digital products such as e-books, online courses, videos, and more. It features automated delivery of purchases and comprehensive tracking, making it a user-friendly and fully customizable solution for success in digital sales.
AI summary
SendOwl is a Shopify app designed for automated digital product delivery, supporting file downloads, license key distribution, and PDF stamping for security. It integrates seamlessly with Shopify, offering features like order fulfillment automation, customizable email templates, and analytics. The app is praised for its reliability, ease of setup, and responsive customer support, making it suitable for businesses selling digital goods. However, a significant drawback is its recent pricing model change, which has led to steep cost increases—some users report jumps from $15–$40/month to over $100–$500/month—without proportional feature enhancements. Additionally, limitations include file storage caps (e.g., 250 files), no true file hosting (only link delivery), and occasional technical issues like download link errors or unresponsive account closure processes. While functional for basic digital delivery, the pricing shift has rendered it unsustainable for many small businesses, prompting migrations to more affordable alternatives.
Support
For any questions, concerns, or assistance with SendOwl, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, SendOwl offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.
Language support
Details of the SendOwl are available in various languages on the Shopify app store, including English.
SendOwl support information in a nutshell
| Support email | support |
| Contact number(s) | Not available |
| FAQ page | FAQ details |
| Privacy policy | Privacy details |
| Language support | English |
Integration
The list of top Shopify apps, features or software tools that SendOwl seamlessly integrates with are given below.
Customer accountsfraud appsgoogle anlayticslinkpopstripezapier
Developer
| Name | SendOwl |
| Profile | See all apps by SendOwl |
| Website | View developer profile |
| Address | 9th Floor, 107 Cheapside, N, London, BFP, EC2V 6DN |
Installation
How to install SendOwl on your Shopify store
1
Send your details
Your name, email and store domain go straight to the SendOwl team.
2
The developer gets in touch
SendOwl contacts you directly to arrange setup for your store.
3
Install at your own pace
Perfect your store’s functionality without the pressure to move on until you’re ready.
Customer reviews
3.8
★★★★☆
91 total reviews
SendOwl has an overall rating of 3.8 stars from a total of 91 reviews on the Shopify app store. Of these, 63 (69.2%) are positive, 1 (1.1%) are neutral, and 27 (29.7%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
★★★★★Promethean Editionsfrom New Zealand · 8 May 2025
We've been using SendOwl since transitioning from BigCommerce to Shopify in 2021. This app works well for our workflow and is highly recommended for digital delivery of PDFS. The new pricing regime came as a big surprise, but we were able to come up with a pragmatic solution that works for both SendOwl and us.
★★★★★Card Cavern Trading Cards, LLCfrom United States · 14 April 2025
After speaking with the CEO, I'm reminded just how amazing this company is. I greatly appreciate your time today!Original:Sendowl offers the flexibility we need, along with great customer support. They are always quick to reply and super friendly. Thank you for all you do!
★★★★★annkullberg.comfrom United States · 10 April 2025
UPDATE: I've now been using Sendowl for 12 years. We think it's flawless. But when we do have a problem, support has always gone above and beyond. Couldn't be happier. From 2013: Hard to know which is better...the app or the support. George is extremely responsive and goes above and beyond. There's a tiny learning curve to the app, but once you've jumped to small hurdle, it's a fabulously easy program to use from our end.I've gotten feedback from customers and they've also felt it's worked easily for them.But...today I fell absolutely in love with Digital Delivery because I'd accidentally uploaded the wrong pdf file for a product. A customer clued me in. I went into Digital Delivery, uploaded the correct file...and THEN Digital Delivery automatically asked me if I'd like them to send an email to all customers who'd purchased that particular PDF, sending them a link to the correct file. OMG!! Do you know how much time that saved me? I was soooooooo happy to see that.Definitely couldn't recommend the program more. Wish i could give it 10 stars!!UPDATE: Have been using the app for a month now. It works flawlessly. And George continues to offer truly the best, most helpful customer service, ever. Ran into problems when I installed a new app, and George found the problem in no time at all. Also have to add that I had noooooo idea that my customers were going to love our downloadable products as much as they do. It's made a huge difference in sales. Thanks, SendOwl and George!
★★★★★Logic Of Englishfrom United States · 9 August 2024
SendOwl has helped us securely deliver digital content - a service we have not had the resources to build ourselves. They are quick with customer service and pivoted nicely when shopify deprecated the old checkout process.
★★★★★Monogram Momentsfrom United States · 26 June 2023
I have very much enjoyed using SendOwl. It's been an app that has given me 0 issues. I understand with technology sometimes servers are going to go do for whatever reason, and SendOwl is always incredibly quick to get things working again the few times it has happened over the last 4 years. Very happy with this app, their customer service, and pricing. I will continue to use this app for my website!
Performance on the App Store
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
Category rank
#24
Access code
Total reviews
91
No change vs 30 days ago
Average rating
3.8 ★
0.00 vs 30 days ago
Top market
US
54.1% of installs
Category & keyword rankings
Position and market share today
| KeywordAccess code | #24 | — |
| KeywordLicense key | #27 | — |
| KeywordDownload limits | #29 | — |
| Collectionthank-you-order-status-digital-downloads | #29 | 0.0% |
Reviews trend
Cumulative reviews · last 6 months
91 → 91 reviews · rating steady at 3.8★
Ranks #24 in 1 of 10 App Store groups tracked.Open full charts →
SendOwl FAQs
How do I install the SendOwl Shopify app?
To install SendOwl on your Shopify store, click on the SendOwl installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install SendOwl on your Shopify store, then contact us now.
What are the key features of SendOwl?
The key features offered by SendOwl to Shopify store owners are:
- Secure files with stamping, passwords, expiring links, and download limits
- A modern checkout with upsells, cross-sells, discounts, and custom fields
- Automatic delivery and high-quality audio/video streaming at any size
- Friendly, responsive human support
Does SendOwl integrate with other Shopify apps or tools?
Yes, SendOwl seamlessly integrates with other Shopify apps or tools, such as Upload or copy/paste any file or link to deliver as a digital product., Safe delivery. Features like PDF marking, temporary download links, and more., Get reports on order details, delivery info, earnings and more..
Is there a free trial available for SendOwl?
Yes, SendOwl offers a 7-day free trial on all its paid plans.
What are the pricing plans for SendOwl?
The app offers 3 paid plans, which cost $39/month, $87/month, $159/month, and come with a 7-day free trial period.
How does billing work for SendOwl?
SendOwl uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Can I cancel or upgrade my subscription plan at any time?
Yes, SendOwl allows its subscribers to cancel or upgrade their subscription plan at any time.
Does SendOwl offer customer support?
Yes, SendOwl offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, SendOwl offers a comprehensive FAQ section to address common inquiries and provide self-help resources.
Is SendOwl compatible with my Shopify theme?
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
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3.8★★★★☆91 reviews · 69.2% positive
Writing reviews on ShopDigest is coming soon.
- PEPromethean Editions★★★★★
We've been using SendOwl since transitioning from BigCommerce to Shopify in 2021. This app works well for our workflow and is highly recommended for digital delivery of PDFS. The new pricing regime came as a big surprise, but we were able to come up with a pragmatic solution that works for both SendOwl and us.
SESendOwlDeveloperThanks for taking the time to leave a review and we really appreciate the kind words. We’re glad SendOwl has been a good fit and look forward to continuing to support you as your business grows. If there’s anything we can do to help you get even more value from the platform, we’re always here.
- CCCard Cavern Trading Cards, LLC★★★★★
After speaking with the CEO, I'm reminded just how amazing this company is. I greatly appreciate your time today!Original:Sendowl offers the flexibility we need, along with great customer support. They are always quick to reply and super friendly. Thank you for all you do!
SESendOwlDeveloperUpdated: we spoke with the merchant and believe we were able to find a really good solution. Updated: I am not seeing an email in support. Can you please email [email protected] and say "route to leadership team"? They will get you sorted wrt transition.The SendOwl team sent two (2) prior emails regarding the pricing change, including the CEO who reached out personally to see how SendOwl could help through this transition, which is not noted here in your review but we think important context. We also know our new pricing does not work for all our merchants on legacy plans, and we will support all merchants through a transition if needed. For most users, SendOwl is just as cost effective even after the change. We have valued your business greatly, and are sorry our new pricing does not work for you moving forward. We wish you the best.
- ANannkullberg.com★★★★★
UPDATE: I've now been using Sendowl for 12 years. We think it's flawless. But when we do have a problem, support has always gone above and beyond. Couldn't be happier. From 2013: Hard to know which is better...the app or the support. George is extremely responsive and goes above and beyond. There's a tiny learning curve to the app, but once you've jumped to small hurdle, it's a fabulously easy program to use from our end.I've gotten feedback from customers and they've also felt it's worked easily for them.But...today I fell absolutely in love with Digital Delivery because I'd accidentally uploaded the wrong pdf file for a product. A customer clued me in. I went into Digital Delivery, uploaded the correct file...and THEN Digital Delivery automatically asked me if I'd like them to send an email to all customers who'd purchased that particular PDF, sending them a link to the correct file. OMG!! Do you know how much time that saved me? I was soooooooo happy to see that.Definitely couldn't recommend the program more. Wish i could give it 10 stars!!UPDATE: Have been using the app for a month now. It works flawlessly. And George continues to offer truly the best, most helpful customer service, ever. Ran into problems when I installed a new app, and George found the problem in no time at all. Also have to add that I had noooooo idea that my customers were going to love our downloadable products as much as they do. It's made a huge difference in sales. Thanks, SendOwl and George!
- LOLogic Of English★★★★★
SendOwl has helped us securely deliver digital content - a service we have not had the resources to build ourselves. They are quick with customer service and pivoted nicely when shopify deprecated the old checkout process.
SESendOwlDeveloperThank you for taking the time to leave such a wonderful review! I'm glad we're able to meet your needs and help where we can. Thanks, SendOwl.
- MMMonogram Moments★★★★★
I have very much enjoyed using SendOwl. It's been an app that has given me 0 issues. I understand with technology sometimes servers are going to go do for whatever reason, and SendOwl is always incredibly quick to get things working again the few times it has happened over the last 4 years. Very happy with this app, their customer service, and pricing. I will continue to use this app for my website!
SESendOwlDeveloperThank you for taking the time to leave such a great review. I'm so glad we're able to meet your needs! Cheers, SendOwl.
- BLBleachPrayLove★★★★★
We have used SendOwl to deliver our digital products since spring of 2020. Creating and uploading products is a breeze. The ability to create and sell product bundles was a game changer for our business. We have always been impressed by the ease of use on the Shopify platform. Their customer support team has always been a pleasure to deal with and has resolved any issue quickly.
SESendOwlDeveloperThank you for sharing your experience! It makes a huge difference to us. Let us know if you need anything. Cheers, SendOwl.
- FFFrump Fighters★★★★★
Works smoothly and allows us to bundle products together easily for specific variants on Shopify. I also love that:- You can delivery in various formats, from redirect link to file upload to drip, to a service. - through SendOwl we can send product updates to all our customers. - when you process a refund on Shopify it automatically locks file access as well on SendOwl (but you can undo that if customer still needs access) - able to set up a link to the downloads page from all the customer touch points, like thank you page, order page, and order confirmation email.
SESendOwlDeveloperThank you so much for sharing your thoughts and experience with SendOwl, it means a lot to all of us. We are really glad to hear the integration is smooth and easy for your business needs. Thanks again!
- VUVuetify★★★★★
I've been using SendOwl on my Shopify store for years, and it's honestly made selling digital products so much easier. The setup was simple, and I appreciate how it automates deliveries while still giving me control over download links. It's great to see my customers have a smooth experience, and I'm happy I can rely on SendOwl to keep things running smoothly. The whole process has become efficient and stress-free, which is exactly what I need!
SESendOwlDeveloperWow, thank you for such a glowing review, we are very happy to know that everything is working well for you. But of course, if something does arise, please reach out to us. We are always happy to help. Again, thank you for sharing your experience with SendOwl!
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