Checkout Analytics Shopify Apps — Full Market Share Table
All tracked checkout analytics Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 57.62% | 1.99 | Climbing |
| 2 |  MIDA Replay, Heatmap & Insight | 25.99% | 1.03 | Climbing |
| 3 |  Propel Replay, Survey, Heatmap | 13.96% | 1.85 | Declining |
| 4 |  TiXel: Meta Pixel TikTok Pixel | 0.78% | 0.68 | Climbing |
| 5 |  Trackify Facebook Pixel,TikTok | 0.57% | 0.09 | Climbing |
| 6 |  Report Pundit: Custom Reports | 0.30% | 0.27 | Declining |
| 7 |  ZT Facebook Pixel TikTok Pixel | 0.15% | 0.39 | Declining |
| 8 |  Meta & Facebook Pixels by Nabu | 0.13% | 0.29 | Declining |
| 9 |  Sort'd Collection Sort & Merch | 0.10% | 0.18 | Declining |
| 10 |  Mipler ‑ Advanced Reports | 0.09% | 0.04 | Declining |
Showing 1-10 out of 25
Key Insights:
- Microsoft Clarity: AI Insights holds 57.6% share of checkout analytics app installs — 31.6pp ahead of MIDA Replay, Heatmap & Insight (26.0%).
- Top 3 apps (Microsoft Clarity: AI Insights, MIDA Replay, Heatmap & Insight, Propel Replay, Survey, Heatmap) account for 97.6% of all checkout analytics install share — a competitive market.
- Microsoft Clarity: AI Insights is gaining share fastest this month (+1.99pp) — the largest single gainer among the top checkout analytics apps by share.
- Propel Replay, Survey, Heatmap is losing share fastest (-1.85pp) — could indicate a churning user base or a stronger challenger gaining ground.
Checkout Analytics Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 checkout analytics Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | 56.1% | 46.3%9.72 | 60.9%14.58 | 57.6%3.27 | 72.6%14.93 | 57.6%14.96 |
| MIDA Replay, Heatmap & Insight | 22.9% | 31.8%8.97 | 22.0%9.81 | 26.1%4.09 | 18.3%7.81 | 26.0%7.68 |
| Propel Replay, Survey, Heatmap | 14.8% | 18.4%3.57 | 13.8%4.63 | 13.1%0.70 | 6.4%6.70 | 14.0%7.58 |
| TiXel: Meta Pixel TikTok Pixel | — | 0.0% | 0.0%– | 0.0%0.01 | 0.1%0.12 | 0.8%0.65 |
| Trackify Facebook Pixel,TikTok | 0.1% | 0.1%0.04 | 0.1%0.05 | 0.1%0.08 | 0.7%0.68 | 0.6%0.16 |
Key Insights:
- Microsoft Clarity: AI Insights's share expanded from 56.1% → 57.6% over the charted period.
- Of the top 5 tracked checkout analytics apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Checkout Analytics Shopify Apps by Country
Per-country market share rankings for checkout analytics Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Microsoft Clarity: AI Insights | Microsoft Clarity: AI Insights | Microsoft Clarity: AI Insights | Microsoft Clarity: AI Insights | Microsoft Clarity: AI Insights |
| 2 | MIDA Replay, Heatmap & Insight | MIDA Replay, Heatmap & Insight | MIDA Replay, Heatmap & Insight | MIDA Replay, Heatmap & Insight | MIDA Replay, Heatmap & Insight |
| 3 | Propel Replay, Survey, Heatmap | Propel Replay, Survey, Heatmap | Propel Replay, Survey, Heatmap | Propel Replay, Survey, Heatmap | Propel Replay, Survey, Heatmap |
| 4 | TiXel: Meta Pixel TikTok Pixel | TiXel: Meta Pixel TikTok Pixel | Trackify Facebook Pixel,TikTok | TiXel: Meta Pixel TikTok Pixel | Report Pundit: Custom Reports |
| 5 | Trackify Facebook Pixel,TikTok | Report Pundit: Custom Reports | Meta & Facebook Pixels by Nabu | Trackify Facebook Pixel,TikTok | ZT Facebook Pixel TikTok Pixel |
Key Insights:
- Microsoft Clarity: AI Insights leads checkout analytics apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Checkout Analytics
- MIDA Replay, Heatmap & Insight — Leads checkout analytics apps with 26.0% install share, rated 4.9★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 14.0% of checkout analytics app install share, rated 4.9★ — losing share this month.
- Microsoft Clarity: AI Insights — Holds 57.6% of checkout analytics app install share, rated 4.6★ — gaining share this month.
- TiXel: Meta Pixel TikTok Pixel — Holds 0.8% of checkout analytics app install share, rated 4.8★ — gaining share this month.
- Trackify Facebook Pixel,TikTok — Holds 0.6% of checkout analytics app install share, rated 4.8★ — gaining share this month.
Checkout Analytics Shopify Apps — Frequently Asked Questions
1. Which checkout analytics app has the highest market share on Shopify?
Microsoft Clarity: AI Insights currently holds the highest market share for checkout analytics apps at 57.6%, but the category is competitive — MIDA Replay, Heatmap & Insight is close behind at 26.0%. The right choice depends on your specific store needs.
2. How is market share calculated for checkout analytics Shopify apps?
For checkout analytics (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which checkout analytics apps are gaining market share on Shopify?
Microsoft Clarity: AI Insights is gaining checkout analytics app market share fastest this month, up +1.99pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which checkout analytics apps are losing market share on Shopify?
Propel Replay, Survey, Heatmap has lost the most market share this month among checkout analytics apps (-1.85pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most checkout analytics Shopify app installs?
United States drives the largest share of checkout analytics app installs at 28.4%, followed by India at 7.4% and United Kingdom at 6.8%. Use the country picker on the third card to compare market leaders by country.
6. How many checkout analytics apps does ShopDigest track on Shopify?
ShopDigest tracks 96 checkout analytics apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share checkout analytics app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under checkout analytics (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For checkout analytics, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
