Custom Tracking Link Shopify Apps — Full Market Share Table
All tracked custom tracking link Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  17TRACK Order Tracking | 71.90% | 0.48 | Declining |
| 2 |  CWILL Order Tracking | 20.14% | 5.79 | Climbing |
| 3 |  Track123 Order Tracking | 7.12% | 5.24 | Declining |
| 4 |  ReturnGO Returns & Exchanges | 0.33% | 0.04 | Climbing |
| 5 |  Synctrack AI Order Tracking | 0.23% | 0.05 | Declining |
| 6 |  Loop Returns & Exchanges | 0.14% | 0.02 | Declining |
| 7 |  AfterShip Order Tracking | 0.08% | 0.03 | Climbing |
| 8 |  Shortly — Affiliate Marketing | 0.03% | 0.06 | Declining |
| 9 |  Order Tracking Notifier by H3 | 0.01% | 0.01 | Declining |
| 10 |  Ordertracker ‑ Track & Upsell | 0.00% | 0.00 | Declining |
Showing 1-10 out of 25
Key Insights:
- 17TRACK Order Tracking holds 71.9% share of custom tracking link app installs — 51.8pp ahead of CWILL Order Tracking (20.1%).
- Top 3 apps (17TRACK Order Tracking, CWILL Order Tracking, Track123 Order Tracking) account for 99.2% of all custom tracking link install share — a concentrated market.
- CWILL Order Tracking is gaining share fastest this month (+5.79pp) — the largest single gainer among the top custom tracking link apps by share.
- Track123 Order Tracking is losing share fastest (-5.24pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Tracking Link Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom tracking link Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| 17TRACK Order Tracking | 68.7% | 68.6%0.06 | 69.1%0.46 | 71.2%2.14 | 70.5%0.76 | 72.0%1.49 |
| CWILL Order Tracking | 17.2% | 17.4%0.19 | 16.7%0.62 | 15.1%1.67 | 21.4%6.34 | 20.1%1.29 |
| Track123 Order Tracking | 12.7% | 13.0%0.27 | 13.3%0.31 | 12.6%0.65 | 7.2%5.38 | 7.1%0.14 |
| ReturnGO Returns & Exchanges | 0.1% | 0.3%0.17 | 0.1%0.23 | 0.3%0.21 | 0.1%0.11 | 0.3%0.18 |
| Synctrack AI Order Tracking | 0.1% | 0.0%0.06 | 0.2%0.14 | 0.1%0.07 | 0.3%0.18 | 0.2%0.06 |
Key Insights:
- 17TRACK Order Tracking's share expanded from 68.7% → 72.0% over the charted period.
- Of the top 5 tracked custom tracking link apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Tracking Link Shopify Apps by Country
Per-country market share rankings for custom tracking link Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | 17TRACK Order Tracking | 17TRACK Order Tracking | 17TRACK Order Tracking | 17TRACK Order Tracking | 17TRACK Order Tracking |
| 2 | CWILL Order Tracking | CWILL Order Tracking | Track123 Order Tracking | CWILL Order Tracking | CWILL Order Tracking |
| 3 | Track123 Order Tracking | Track123 Order Tracking | CWILL Order Tracking | Synctrack AI Order Tracking | Track123 Order Tracking |
| 4 | ReturnGO Returns & Exchanges | ReturnGO Returns & Exchanges | Synctrack AI Order Tracking | Track123 Order Tracking | ReturnGO Returns & Exchanges |
| 5 | Synctrack AI Order Tracking | Loop Returns & Exchanges | AfterShip Order Tracking | ReturnGO Returns & Exchanges | Synctrack AI Order Tracking |
Key Insights:
- 17TRACK Order Tracking leads custom tracking link apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Custom Tracking Link
- 17TRACK Order Tracking — Leads custom tracking link apps with 72.0% install share, rated 4.9★ — losing share this month.
- CWILL Order Tracking — Holds 20.1% of custom tracking link app install share, rated 5.0★ — gaining share this month.
- Track123 Order Tracking — Holds 7.1% of custom tracking link app install share, rated 4.9★ — losing share this month.
- Synctrack AI Order Tracking — Holds 0.2% of custom tracking link app install share, rated 4.8★ — losing share this month.
- ReturnGO Returns & Exchanges — Holds 0.3% of custom tracking link app install share, rated 4.9★.
Custom Tracking Link Shopify Apps — Frequently Asked Questions
1. Which custom tracking link app has the highest market share on Shopify?
17TRACK Order Tracking dominates the custom tracking link category on Shopify with 71.9% of installs — 51.8pp ahead of CWILL Order Tracking. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom tracking link Shopify apps?
For custom tracking link (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom tracking link apps are gaining market share on Shopify?
CWILL Order Tracking is gaining custom tracking link app market share fastest this month, up +5.79pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom tracking link apps are losing market share on Shopify?
Track123 Order Tracking has lost the most market share this month among custom tracking link apps (-5.24pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom tracking link Shopify app installs?
United States drives the largest share of custom tracking link app installs at 24.5%, followed by France at 8.8% and Hong Kong at 7.5%. Use the country picker on the third card to compare market leaders by country.
6. How many custom tracking link apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom tracking link apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
