Marketing Attribution Shopify Apps — Full Market Share Table
All tracked marketing attribution Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 42.42% | 1.11 | Climbing |
| 2 |  Propel Replay, Survey, Heatmap | 32.67% | 14.12 | Climbing |
| 3 |  MIDA Replay, Heatmap & Insight | 18.58% | 14.99 | Declining |
| 4 |  IndexGPT: AI SEO for ChatGPT | 2.84% | 0.38 | Declining |
| 5 |  Grapevine Post Purchase Survey | 1.31% | 0.07 | Climbing |
| 6 |  Zigpoll Customer Surveys | 0.85% | 0.05 | Declining |
| 7 |  Juicy Profit Analytics | 0.35% | 0.23 | Climbing |
| 8 |  Report Pundit: Custom Reports | 0.23% | 0.02 | Declining |
| 9 |  TiXel: Meta Pixel TikTok Pixel | 0.15% | 0.10 | Climbing |
| 10 |  TP: True Profit Analytics | 0.11% | 0.01 | Declining |
Showing 1-10 out of 25
Key Insights:
- Microsoft Clarity: AI Insights holds 42.4% share of marketing attribution app installs — 9.8pp ahead of Propel Replay, Survey, Heatmap (32.7%).
- Top 3 apps (Microsoft Clarity: AI Insights, Propel Replay, Survey, Heatmap, MIDA Replay, Heatmap & Insight) account for 93.7% of all marketing attribution install share — a competitive market.
- Propel Replay, Survey, Heatmap is gaining share fastest this month (+14.12pp) — the largest single gainer among the top marketing attribution apps by share.
- MIDA Replay, Heatmap & Insight is losing share fastest (-14.99pp) — could indicate a churning user base or a stronger challenger gaining ground.
Marketing Attribution Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 marketing attribution Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | 55.8% | 57.7%1.95 | 43.7%13.97 | 42.2%1.55 | 44.1%1.93 | 42.4%1.70 |
| Propel Replay, Survey, Heatmap | 24.1% | 23.8%0.27 | 31.5%7.64 | 16.8%14.71 | 11.9%4.89 | 32.7%20.80 |
| MIDA Replay, Heatmap & Insight | 13.0% | 12.5%0.54 | 15.2%2.76 | 33.5%18.23 | 35.4%1.96 | 18.6%16.83 |
| IndexGPT: AI SEO for ChatGPT | — | — | 4.0% | 3.4%0.63 | 5.0%1.67 | 2.8%2.19 |
| Grapevine Post Purchase Survey | 0.1% | 0.4%0.32 | 0.4%0.03 | 1.2%0.81 | 1.4%0.13 | 1.3%0.04 |
Key Insights:
- Microsoft Clarity: AI Insights's share contracted from 55.8% → 42.4% over the charted period.
- Of the top 5 tracked marketing attribution apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Marketing Attribution Shopify Apps by Country
Per-country market share rankings for marketing attribution Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Microsoft Clarity: AI Insights | Microsoft Clarity: AI Insights | Microsoft Clarity: AI Insights | Microsoft Clarity: AI Insights | Propel Replay, Survey, Heatmap |
| 2 | Propel Replay, Survey, Heatmap | Propel Replay, Survey, Heatmap | Propel Replay, Survey, Heatmap | MIDA Replay, Heatmap & Insight | Microsoft Clarity: AI Insights |
| 3 | MIDA Replay, Heatmap & Insight | MIDA Replay, Heatmap & Insight | MIDA Replay, Heatmap & Insight | Propel Replay, Survey, Heatmap | MIDA Replay, Heatmap & Insight |
| 4 | IndexGPT: AI SEO for ChatGPT | IndexGPT: AI SEO for ChatGPT | Grapevine Post Purchase Survey | Zigpoll Customer Surveys | Grapevine Post Purchase Survey |
| 5 | Grapevine Post Purchase Survey | Grapevine Post Purchase Survey | Zigpoll Customer Surveys | IndexGPT: AI SEO for ChatGPT | IndexGPT: AI SEO for ChatGPT |
Key Insights:
- Microsoft Clarity: AI Insights leads marketing attribution apps in 3 of 4 tracked markets (United States, India, China).
- Microsoft Clarity: AI Insights leads worldwide, but United Kingdom bucks the trend — Propel Replay, Survey, Heatmap leads there.
Top 5 Apps in Marketing Attribution
- Propel Replay, Survey, Heatmap — Leads marketing attribution apps with 32.7% install share, rated 4.9★ — gaining share this month.
- MIDA Replay, Heatmap & Insight — Holds 18.6% of marketing attribution app install share, rated 4.9★ — losing share this month.
- IndexGPT: AI SEO for ChatGPT — Holds 2.8% of marketing attribution app install share, rated 4.9★ — losing share this month.
- Microsoft Clarity: AI Insights — Holds 42.4% of marketing attribution app install share, rated 4.6★ — gaining share this month.
- Grapevine Post Purchase Survey — Holds 1.3% of marketing attribution app install share, rated 5.0★ — gaining share this month.
Marketing Attribution Shopify Apps — Frequently Asked Questions
1. Which marketing attribution app has the highest market share on Shopify?
Microsoft Clarity: AI Insights currently holds the highest market share for marketing attribution apps at 42.4%, but the category is competitive — Propel Replay, Survey, Heatmap is close behind at 32.7%. The right choice depends on your specific store needs.
2. How is market share calculated for marketing attribution Shopify apps?
For marketing attribution (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which marketing attribution apps are gaining market share on Shopify?
Propel Replay, Survey, Heatmap is gaining marketing attribution app market share fastest this month, up +14.12pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which marketing attribution apps are losing market share on Shopify?
MIDA Replay, Heatmap & Insight has lost the most market share this month among marketing attribution apps (-14.99pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most marketing attribution Shopify app installs?
United States drives the largest share of marketing attribution app installs at 29.5%, followed by United Kingdom at 7.9% and India at 6.1%. Use the country picker on the third card to compare market leaders by country.
6. How many marketing attribution apps does ShopDigest track on Shopify?
ShopDigest tracks 96 marketing attribution apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share marketing attribution app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under marketing attribution (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For marketing attribution, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
