Personalized Messages Shopify Apps – Market Share Breakdown
(Updated October 2026) See which personalized messages Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Personalized Messages Shopify Apps — Full Market Share Table
All tracked personalized messages Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 74.50% | 4.44 | Climbing |
| 2 |  Brevo PushOwl: Email,Push,SMS | 18.32% | 2.87 | Declining |
| 3 |  TxtCart AI: SMS Marketing | 2.95% | 0.06 | Climbing |
| 4 |  Koin Store Credit & Rewards | 2.30% | 0.29 | Declining |
| 5 |  Mailchimp Email SMS Marketing | 1.65% | 1.34 | Declining |
| 6 |  Grid & Pixel Email‑SMS‑Popups | 0.12% | 0.04 | Climbing |
| 7 |  YSMS ‑ SMS Marketing | 0.04% | 0.01 | Climbing |
| 8 |  PayRules: Hide Payment Methods | 0.02% | 0.01 | Declining |
| 9 |  Downpay: Partial Pay & Deposit | 0.02% | 0.01 | Climbing |
| 10 |  Scala Parcelamento Installment | 0.02% | 0.03 | Declining |
Showing 1-10 out of 23
Key Insights:
- Klaviyo: Email Marketing & SMS holds 74.5% share of personalized messages app installs — 56.2pp ahead of Brevo PushOwl: Email,Push,SMS (18.3%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Brevo PushOwl: Email,Push,SMS, TxtCart AI: SMS Marketing) account for 95.8% of all personalized messages install share — a concentrated market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+4.44pp) — the largest single gainer among the top personalized messages apps by share.
- Brevo PushOwl: Email,Push,SMS is losing share fastest (-2.87pp) — could indicate a churning user base or a stronger challenger gaining ground.
Personalized Messages Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 personalized messages Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 61.9% | 70.1%8.17 | 74.4%4.31 | 70.9%3.53 | 72.5%1.61 | 72.7%0.2 |
| Brevo PushOwl: Email,Push,SMS | 26.4% | 21.1%5.32 | 18.5%2.67 | 8.8%9.68 | 13.7%4.95 | 13.7%0.08 |
 Omnisend Email Marketing & SMS | — | — | — | 14.7% | 8.8%5.9 | 8.7%0.09 |
| TxtCart AI: SMS Marketing | 4.3% | 3.0%1.33 | 3.0%0.01 | 2.3%0.65 | 3.0%0.67 | 3.0%0.01 |
| Mailchimp Email SMS Marketing | 3.4% | 3.0%0.43 | 1.7%1.33 | 2.1%0.47 | 1.2%0.93 | 1.2%0.02 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 61.9% → 72.7% over the charted period.
- Of the top 5 tracked personalized messages apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Personalized Messages Shopify Apps by Country
Per-country market share rankings for personalized messages Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | |  |  | |
| 5 | | | | | |
Key Insights:
- Klaviyo: Email Marketing & SMS leads personalized messages apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but India bucks the trend — Brevo PushOwl: Email,Push,SMS leads there.
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Top 5 Apps in Personalized Messages
- Klaviyo: Email Marketing & SMS — Leads personalized messages apps with 72.7% install share, rated 4.7★ — gaining share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 13.6% of personalized messages app install share, rated 4.8★ — gaining share this month.
- Omnisend Email Marketing & SMS — Holds 8.7% of personalized messages app install share, rated 4.7★ — losing share this month.
- TxtCart AI: SMS Marketing — Holds 3.0% of personalized messages app install share, rated 4.9★ — gaining share this month.
- Koin Store Credit & Rewards — Holds 0.7% of personalized messages app install share, rated 5.0★ — losing share this month.
Personalized Messages Shopify Apps — Frequently Asked Questions
1. Which personalized messages app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS dominates the personalized messages category on Shopify with 74.5% of installs — 56.2pp ahead of Brevo PushOwl: Email,Push,SMS. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for personalized messages Shopify apps?
For personalized messages (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which personalized messages apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining personalized messages app market share fastest this month, up +4.44pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which personalized messages apps are losing market share on Shopify?
Brevo PushOwl: Email,Push,SMS has lost the most market share this month among personalized messages apps (-2.87pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most personalized messages Shopify app installs?
United States drives the largest share of personalized messages app installs at 40.0%, followed by United Kingdom at 8.4% and Australia at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many personalized messages apps does ShopDigest track on Shopify?
ShopDigest tracks 96 personalized messages apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
