Scheduled Messages Shopify Apps — Full Market Share Table
All tracked scheduled messages Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 73.85% | 2.63 | Climbing |
| 2 |  Brevo PushOwl: Email,Push,SMS | 14.44% | 0.80 | Climbing |
| 3 |  TxtCart AI: SMS Marketing | 5.19% | 2.08 | Climbing |
| 4 |  Omnisend Email Marketing & SMS | 3.40% | 5.44 | Declining |
| 5 |  Mailchimp Email SMS Marketing | 2.88% | 0.15 | Declining |
| 6 |  YSMS ‑ SMS Marketing | 0.15% | 0.05 | Climbing |
| 7 |  Yozo: Email,SMS, CX AI Agent | 0.02% | 0.01 | Climbing |
| 8 |  Grid & Pixel Email‑SMS‑Popups | 0.02% | 0.00 | Declining |
| 9 |  Convertway: WhatsApp, SMS, RCS | 0.02% | 0.02 | Climbing |
| 10 |  SMSGo: Abandoned Cart Recovery | 0.01% | 0.00 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Klaviyo: Email Marketing & SMS holds 73.8% share of scheduled messages app installs — 59.4pp ahead of Brevo PushOwl: Email,Push,SMS (14.4%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Brevo PushOwl: Email,Push,SMS, TxtCart AI: SMS Marketing) account for 93.5% of all scheduled messages install share — a concentrated market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+2.63pp) — the largest single gainer among the top scheduled messages apps by share.
- Omnisend Email Marketing & SMS is losing share fastest (-5.44pp) — could indicate a churning user base or a stronger challenger gaining ground.
Scheduled Messages Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 scheduled messages Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 57.9% | 65.2%7.32 | 71.0%5.76 | 70.1%0.88 | 71.1%1.05 | 73.8%2.72 |
| Brevo PushOwl: Email,Push,SMS | 25.1% | 19.8%5.22 | 17.9%1.92 | 8.9%8.96 | 14.1%5.12 | 14.4%0.37 |
| TxtCart AI: SMS Marketing | 7.0% | 6.3%0.67 | 6.6%0.33 | 3.1%3.51 | 3.0%0.08 | 5.2%2.14 |
| Omnisend Email Marketing & SMS | — | — | — | 14.4% | 8.5%5.92 | 3.4%5.13 |
| Mailchimp Email SMS Marketing | 9.6% | 8.3%1.31 | 4.0%4.32 | 3.2%0.79 | 3.0%0.19 | 2.9%0.13 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 57.9% → 73.8% over the charted period.
- Of the top 5 tracked scheduled messages apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Scheduled Messages Shopify Apps by Country
Per-country market share rankings for scheduled messages Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Klaviyo: Email Marketing & SMS | Klaviyo: Email Marketing & SMS | Brevo PushOwl: Email,Push,SMS | Klaviyo: Email Marketing & SMS | Klaviyo: Email Marketing & SMS |
| 2 | Brevo PushOwl: Email,Push,SMS | TxtCart AI: SMS Marketing | Klaviyo: Email Marketing & SMS | TxtCart AI: SMS Marketing | Brevo PushOwl: Email,Push,SMS |
| 3 | TxtCart AI: SMS Marketing | Brevo PushOwl: Email,Push,SMS | Omnisend Email Marketing & SMS | Omnisend Email Marketing & SMS | Mailchimp Email SMS Marketing |
| 4 | Omnisend Email Marketing & SMS | Omnisend Email Marketing & SMS | Mailchimp Email SMS Marketing | SMSGo: Abandoned Cart Recovery | Omnisend Email Marketing & SMS |
| 5 | Mailchimp Email SMS Marketing | Mailchimp Email SMS Marketing | Convertway: WhatsApp, SMS, RCS | Brevo PushOwl: Email,Push,SMS | TxtCart AI: SMS Marketing |
Key Insights:
- Klaviyo: Email Marketing & SMS leads scheduled messages apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but India bucks the trend — Brevo PushOwl: Email,Push,SMS leads there.
Top 5 Apps in Scheduled Messages
- Klaviyo: Email Marketing & SMS — Leads scheduled messages apps with 73.8% install share, rated 4.7★ — gaining share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 14.4% of scheduled messages app install share, rated 4.8★ — gaining share this month.
- TxtCart AI: SMS Marketing — Holds 5.2% of scheduled messages app install share, rated 4.9★ — gaining share this month.
- YSMS ‑ SMS Marketing — Holds 0.2% of scheduled messages app install share, rated 4.7★ — gaining share this month.
- Omnisend Email Marketing & SMS — Holds 3.4% of scheduled messages app install share, rated 4.7★ — losing share this month.
Scheduled Messages Shopify Apps — Frequently Asked Questions
1. Which scheduled messages app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS dominates the scheduled messages category on Shopify with 73.8% of installs — 59.4pp ahead of Brevo PushOwl: Email,Push,SMS. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for scheduled messages Shopify apps?
For scheduled messages (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which scheduled messages apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining scheduled messages app market share fastest this month, up +2.63pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which scheduled messages apps are losing market share on Shopify?
Omnisend Email Marketing & SMS has lost the most market share this month among scheduled messages apps (-5.44pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most scheduled messages Shopify app installs?
United States drives the largest share of scheduled messages app installs at 40.6%, followed by United Kingdom at 7.9% and Australia at 6.9%. Use the country picker on the third card to compare market leaders by country.
6. How many scheduled messages apps does ShopDigest track on Shopify?
ShopDigest tracks 94 scheduled messages apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
