Custom Policies Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom policies Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Policies Shopify Apps — Full Market Share Table
All tracked custom policies Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  AfterShip Returns & Exchanges | 65.98% | 3.67 | Declining |
| 2 |  CWILL Returns & Exchanges | 14.30% | 1.11 | Declining |
| 3 |  Return Prime:Return & Exchange | 10.65% | 10.65 | Climbing |
| 4 |  Shipping Protection —Shipcheck | 4.15% | 3.70 | Climbing |
| 5 |  Loop Returns & Exchanges | 2.31% | 3.51 | Declining |
| 6 |  ShipStation Orders & Inventory | 0.93% | 1.23 | Declining |
| 7 |  Sam Shipping Protection Upsell | 0.45% | 0.83 | Declining |
| 8 |  ReturnGO Returns & Exchanges | 0.35% | 3.72 | Declining |
| 9 |  Navidium Shipping Protection | 0.29% | 0.00 | Climbing |
| 10 |  Captain Shipping Protection | 0.16% | 0.13 | Declining |
Showing 1-10 out of 23
Key Insights:
- AfterShip Returns & Exchanges holds 66.0% share of custom policies app installs — 51.7pp ahead of CWILL Returns & Exchanges (14.3%).
- Top 3 apps (AfterShip Returns & Exchanges, CWILL Returns & Exchanges, Return Prime:Return & Exchange) account for 90.9% of all custom policies install share — a fragmented market.
- Return Prime:Return & Exchange is gaining share fastest this month (+10.65pp) — the largest single gainer among the top custom policies apps by share.
- ReturnGO Returns & Exchanges is losing share fastest (-3.72pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Policies Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom policies Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| CWILL Returns & Exchanges | — | 21.7% | 15.7%6.01 | 14.0%1.69 | 7.5%6.57 | 29.2%21.72 |
| Shipping Protection —Shipcheck | — | 1.6% | 0.5%1.12 | 4.0%3.55 | 0.2%3.82 | 25.5%25.29 |
| AfterShip Returns & Exchanges | — | 59.2% | 69.3%10.07 | 66.3%2.98 | 24.8%41.54 | 21.2%3.62 |
| Return Prime:Return & Exchange | — | 0.6% | 0.6% | 10.7%10.08 | 52.4%41.68 | 11.7%40.67 |
| Sam Shipping Protection Upsell | — | 0.7% | 1.3%0.55 | 0.5%0.84 | 1.5%1.02 | 5.0%3.49 |
Key Insights:
- CWILL Returns & Exchanges's share expanded from 21.7% → 29.2% over the charted period.
- Of the top 5 tracked custom policies apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Policies Shopify Apps by Country
Per-country market share rankings for custom policies Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | |  | |
| 3 | | |  | | |
| 4 | | |  |  | |
| 5 | | | | | |
Key Insights:
- AfterShip Returns & Exchanges leads custom policies apps in 2 of 4 tracked markets (United States, United Kingdom).
- AfterShip Returns & Exchanges leads worldwide, but 2 of 4 tracked markets crown a different leader — Return Prime:Return & Exchange in India, Sam Shipping Protection Upsell in China.
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Top 5 Apps in Custom Policies
- Redo — Leads custom policies apps with 0 install share, rated 5.0★.
- Shipping Protection —Shipcheck — Holds 25.5% of custom policies app install share, rated 5.0★ — gaining share this month.
- CWILL Returns & Exchanges — Holds 29.2% of custom policies app install share, rated 4.9★ — gaining share this month.
- AfterShip Returns & Exchanges — Holds 21.2% of custom policies app install share, rated 4.7★ — losing share this month.
- Sam Shipping Protection Upsell — Holds 5.0% of custom policies app install share, rated 4.9★ — gaining share this month.
Custom Policies Shopify Apps — Frequently Asked Questions
1. Which custom policies app has the highest market share on Shopify?
AfterShip Returns & Exchanges ranks #1 by share among custom policies apps at 66.0%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for custom policies Shopify apps?
For custom policies (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom policies apps are gaining market share on Shopify?
Return Prime:Return & Exchange is gaining custom policies app market share fastest this month, up +10.65pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom policies apps are losing market share on Shopify?
ReturnGO Returns & Exchanges has lost the most market share this month among custom policies apps (-3.72pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom policies Shopify app installs?
United States drives the largest share of custom policies app installs at 45.4%, followed by India at 9.2% and United Kingdom at 7.1%. Use the country picker on the third card to compare market leaders by country.
6. How many custom policies apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom policies apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom policies app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom policies (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom policies, AfterShip Returns & Exchanges leads on share; see the rankings tab for who currently holds #1 position.
