Win-Back Campaigns Shopify Apps – Market Share Breakdown
(Updated October 2026) See which win-back campaigns Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Win-Back Campaigns Shopify Apps — Full Market Share Table
All tracked win-back campaigns Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 72.76% | 1.03 | Climbing |
| 2 |  Brevo PushOwl: Email,Push,SMS | 13.96% | 0.03 | Declining |
| 3 |  TxtCart AI: SMS Marketing | 5.43% | 0.05 | Declining |
| 4 |  Omnisend Email Marketing & SMS | 4.68% | 0.56 | Declining |
| 5 |  Mailchimp Email SMS Marketing | 2.90% | 0.35 | Declining |
| 6 |  YSMS ‑ SMS Marketing | 0.11% | 0.02 | Climbing |
| 7 |  Yozo: Email,SMS, CX AI Agent | 0.03% | 0.02 | Climbing |
| 8 |  SMSGo: Abandoned Cart Recovery | 0.03% | 0.00 | Declining |
| 9 |  Convertway: WhatsApp, SMS, RCS | 0.03% | 0.01 | Climbing |
| 10 |  LoyaltyLion Loyalty Program | 0.02% | 0.01 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Klaviyo: Email Marketing & SMS holds 72.8% share of win-back campaigns app installs — 58.8pp ahead of Brevo PushOwl: Email,Push,SMS (14.0%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Brevo PushOwl: Email,Push,SMS, TxtCart AI: SMS Marketing) account for 92.1% of all win-back campaigns install share — a concentrated market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+1.03pp) — the largest single gainer among the top win-back campaigns apps by share.
- Omnisend Email Marketing & SMS is losing share fastest (-0.56pp) — could indicate a churning user base or a stronger challenger gaining ground.
Win-Back Campaigns Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 win-back campaigns Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 57.8% | 65.1%7.29 | 70.9%5.8 | 70.0%0.87 | 71.1%1.12 | 72.8%1.65 |
| Brevo PushOwl: Email,Push,SMS | 25.1% | 19.9%5.24 | 17.9%1.96 | 8.9%8.95 | 14.0%5.08 | 14.0%0.06 |
| TxtCart AI: SMS Marketing | 7.0% | 6.3%0.67 | 6.6%0.33 | 3.1%3.5 | 3.0%0.08 | 5.4%2.38 |
| Omnisend Email Marketing & SMS | — | — | — | 14.4% | 8.5%5.9 | 4.7%3.85 |
| Mailchimp Email SMS Marketing | 9.6% | 8.3%1.31 | 4.0%4.31 | 3.2%0.78 | 3.0%0.19 | 2.9%0.12 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 57.8% → 72.8% over the charted period.
- Of the top 5 tracked win-back campaigns apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Win-Back Campaigns Shopify Apps by Country
Per-country market share rankings for win-back campaigns Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Klaviyo: Email Marketing & SMS leads win-back campaigns apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but India bucks the trend — Brevo PushOwl: Email,Push,SMS leads there.
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Top 5 Apps in Win-Back Campaigns
- Klaviyo: Email Marketing & SMS — Leads win-back campaigns apps with 72.8% install share, rated 4.7★ — gaining share this month.
- Brevo PushOwl: Email,Push,SMS — Holds 14.0% of win-back campaigns app install share, rated 4.8★.
- TxtCart AI: SMS Marketing — Holds 5.4% of win-back campaigns app install share, rated 4.9★ — losing share this month.
- Omnisend Email Marketing & SMS — Holds 4.7% of win-back campaigns app install share, rated 4.7★ — losing share this month.
- YSMS ‑ SMS Marketing — Holds 0.1% of win-back campaigns app install share, rated 4.7★.
Win-Back Campaigns Shopify Apps — Frequently Asked Questions
1. Which win-back campaigns app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS dominates the win-back campaigns category on Shopify with 72.8% of installs — 58.8pp ahead of Brevo PushOwl: Email,Push,SMS. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for win-back campaigns Shopify apps?
For win-back campaigns (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which win-back campaigns apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining win-back campaigns app market share fastest this month, up +1.03pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which win-back campaigns apps are losing market share on Shopify?
Omnisend Email Marketing & SMS has lost the most market share this month among win-back campaigns apps (-0.56pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most win-back campaigns Shopify app installs?
United States drives the largest share of win-back campaigns app installs at 40.6%, followed by United Kingdom at 8.0% and Australia at 6.5%. Use the country picker on the third card to compare market leaders by country.
6. How many win-back campaigns apps does ShopDigest track on Shopify?
ShopDigest tracks 96 win-back campaigns apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
